Agile Crm Landing Page Builder

leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It costs a lot less too. They no longer need to spend a lot of money to get their message across.

But, this mass exodus from advertising has a downside. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

leadpages-logo

For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.

Landing Pages Agile Crm Landing Page Builder

Landing pages can be described as a type of independent internet page. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. It is the very reason landing pages exist.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.

There are many types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. This will help you decide what type of landing page to create.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. Landing pages of this kind are more often used for B2B businesses.

Clickthrough Landing pages are focused more on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This could be the product checkout page or the page where you can upsell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.

As such, these websites and/or services allow users to create many landing pages with their own hands. You can do this without having to talk to anyone and in the quiet of the sun.

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LeadPages Overview: What’s it All About?

Among the countless services and pages that provide a landing page solution is Leadpages. Leadpages is among the more famous names.

It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.

For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. You can save any time by helping us.

Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.

Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2: What can it Do?

Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.

However, what about other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was introduced in 2016 as an alternative to their standard editor.

  • With a template marketplace, you get 130+ templates for free.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.

A paid template might be a better option if the 130+ templates are not enough.

  • Many marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. It is entirely optional, and you can still use your own domain name.

  • Integrations with websites

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.

  • Detailed analytics

Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Other than the landing page builder, there are other features. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.

  • Leadboxes

Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can be used to help in boosting your conversions.

  • Leadlinks

This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder

Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.

You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.

Some templates are not always easy to use. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Agile Crm Landing Page Builder

On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:

  • Widgets
  • Page layout
  • Page styles
  • Page tracking

Within these four options, let’s examine widgets a bit closer..

Widgets

Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.

For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.

You can use the button widget to:

  • Customize your button. This includes font and font size, as well as buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.

You can use the second option to offer a two-step opt in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Agile Crm Landing Page Builder

We can also look at the Forms Widget.

We will be using many forms when working with landing pages. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. You can use the forms widget to:

  • Integrate with webinar or email marketing services
  • Add new fields to the form
  • After a user clicks submit, choose what you want to do.

The last option gives you further selections into what to do. You have the choice to:

  • Keep the user on the current page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Email them a file. This is another easy way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.

The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive Previews

It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.

Leadpages ensures that your designs are responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Agile Crm Landing Page Builder

However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.

This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • Publishing through your custom domain connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as an HTML Agile Crm Landing Page Builder

The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is available for you to use if you wish.

Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.

Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.

Bear in mind: You will need a domain and a web host to publish your page as an HTML.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.

This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

To control how much each variant gets, you can also choose traffic distributions. Agile Crm Landing Page Builder

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.

Agile Crm Landing Page Builder

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Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:

  • As plain text
  • Click the button to see more
  • Image links
  • As a time-locked and time-scheduled event.
  • As exit intent popup Agile Crm Landing Page Builder

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert bars

Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. This tool is another one that has just been rolled out.

These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Sign ups for an event or webinar
  • Promoting offers
  • Expanding your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This works well when you need to send an email blast about an event to your existing members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Agile Crm Landing Page Builder

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. It is now possible to convert via text messages or mobile devices.

It could be a niche reach. It is still an important and practical tool to have. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all comes down to their target audience. Leadpages is affordable for individuals as well as small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. Each option can reduce the price significantly.

Leadpages also offers you three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo – paid annually)
Unlimited pages All Standard Features All Pro and Standard Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Free Sub Accounts
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt-in Text Campaigns 1-on-1 Quick Start Call
Hosting is free Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • It is easy to use, especially for beginners.
  • Allows you to create landing pages quickly
  • Easy to find templates through filters
  • Allows you to sort templates by highest conversion rate Agile Crm Landing Page Builder
  • Solid integration options
  • Unlimited traffic in all plans
  • Built-in analytics
  • Two-step easy opt-ins
  • A good selection of widgets
  • Alert bars and Pop-ups make for good and refreshing CTA’s on your site

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Costs extra to upload some custom templates
  • Limited styling Options
  • Builders can be more complicated than the competitors and may not be as flexible.
  • .The builder is not only clunky but can also be quite sloppy.
  • No Enterprise Option
  • A/B Testing is limited on the Standard Plan

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Leadpages Final Thoughts

On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

That’s the thing, however. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Customers might feel the opposite of satisfaction: frustration.

There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.

However, some of the more crucial and important features can only be found in the more advanced plans.

A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Agile Crm Landing Page Builder

Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

All these beats the reason for the standard plan. To get the best out of Leadpages Pro, you will need to pay.

All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages Frequently Asked Questions Agile Crm Landing Page Builder

What sets Leadpages apart from other landing page creators.

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

Leadpages cost will depend on the type of plan you want to take.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

What is Leadpages?

Leadpages is a landing page builder that aims to generate leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Does Leadpages offer a free trial?

Yes, Leadpages offers a 14-day free trial.

Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.

How can I integrate Leadpages into my email marketing tool?

Leadpages can integrate with many email marketing tools.

It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.

Can I cancel my Leadpages account? What can I do?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

You can do this by going to the billing link on your accounts page. In there, you will find a canceled subscription. Click on this to finish the process.

Agile Crm Landing Page Builder

leadpages-vs-competition

Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.

There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.

leadpages-logo
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.

Best Practices in Making the Best Landing Pages Agile Crm Landing Page Builder

We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. We can still try.

  • Have your headline focus on benefits.

Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.

It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.

The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.

  • Use a great illustration

We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.

The image should represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.

  • Write a good copy

Headlines are not enough to let people get on board your offer. It must be supported by compelling copy. This is how it should be viewed. While the headline gets the attention, the copy retains it.

Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance

  • The lead form should be visible from the first glance.

One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.

Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.

  • Call to Action: Make it Clear

Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. Now how can you do that if you can’t even call on them to act.

The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.

Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”

  • Display a relevant offer

While a landing page is used to sell a product, it also gathers data on potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. It can be difficult to get data (e.g., name and email addresses) however.

Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. You can offer them something related like a cheese cookbook or other relevant items.

Sooner or later, they will see the relevance and cave into your offer.

  • Only ask what you need

You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. You don’t need to give your email address or name.

You want the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quality can be more important than quantity.

  • Remove all navigation

Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.

As with the example in the forms section, anytime away from your message is time, not selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.

That is not what you want.

Your call to action should be the focus of your audience. This will increase your conversion rate.

  • Make sure that your page is accessible on every device.

A responsive website is one that adjusts to the device being used to view it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.

Your page must be mobile-friendly if you want to reach as many people as possible. You don’t want your forms to fail just because your website can’t load it on mobile. That would be a big “oof” on your part.

  • Optimize for Search

Your page should be searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.

This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.

  • Remember to use a thank you page.

Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. Rather you can use it for other purposes.

This part can be used to fulfill your promise (i.e. an instant download button for your offer).

You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.

You can also use it to express your gratitude and promote your products. This could be a great way to promote your products.

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Leadpages

Leadpages Overview

Leadpages is a website whose main selling point is to create a landing page.

They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.

Leadpages generated landing pages are very versatile. They can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.

Leadpages is one of the most affordable landing page generator services. This is due to its main focus being a small business and less on enterprises or large websites.

Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.

In fact, they have landing page templates for different kinds of products and services. Some of these include but are not limited to:

  • Photography
  • Travel
  • Ecommerce
  • Real Estate
  • Construction Supply

In terms of brand longevity. Leadpages has been in business for over a decade. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.

Leadpages Features

Leadpages Landing Page Builder

Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. Everything else is just extra.

Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.

Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.

To increase engagement, you can add social likes or comments to any page. You can even use the added new timing control to let elements appear after a time delay.

Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.

This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. However, there is no way to edit it.

As such, if you want a more customized mobile website, you are out of luck.

This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.

Templates

Templates have been the backbone of LeadPages’ page builder. It is also where you start creating landing pages.

For Leadpages, your landing page creation usually starts with picking a template and modifying it. From there, you can change the text, which images to show, and how they are shown.

The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.

Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.

And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Agile Crm Landing Page Builder

Widgets

If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.

The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.

The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.

The forms widget lets you integrate the information into your preferred email marketing and webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. Agile Crm Landing Page Builder

Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.

The checkout widget is an important feature to remember. This basically allows you o collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.

Not all customers are eligible for checkouts.

Analytics and A/B Testing

On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.

This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.

Leadpages makes it easy for users to perform A/B split tests from their dashboard.

Analytics is another feature that can help you determine how your landing pages are performing. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Agile Crm Landing Page Builder

You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.

Leadbox (Popups)

Leadbox is Leadpages’ version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.

The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.

Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.

Alert bars

Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.

It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.

Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. As such, it is another novel tool for generating leads. Agile Crm Landing Page Builder

Leaddigits and Leadlinks

Leadlinks and Leaddigits are two new additions to the Leadpages system. They share some similarities. What differentiates the two is the environment at which they are used in.

For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. They will be signed up for the event as soon as they click the link. There is no sign-up required.

Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.

While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.

Leadpages Price

As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages’ focus is towards individuals rather than bigger businesses.

Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. Agile Crm Landing Page Builder

You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo, paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo – paid annually)
  • Unlimited Pages
  • Unlimited Traffic
  • Unlimited leads
  • Unlimited Pop Ups
  • Unlimited Alert Bars
  • Free Hosting
  • Connect 1 Domain
  • More than 200+ Mobile Responsive Templates
  • 40+ Standard Integrations
  • Facebook and Instagram AdBuilder
  • Tech Support Via Email
  • Weekly Group Coaching
  • All Features found in Standard plan
  • Online Sales and payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt in Text Campaigns
  • Special Discounts with Par
  • All features found in standard and pro plan
  • Advanced integrations
  • 5 free sub accounts
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 quick start Call
  • Leadpages Virtual Workshops

Leadpages Pros and Cons

Pros

  • An affordable price point
  • Easy to use for starters
  • You can quickly create landing pages with GIves
  • There are many templates (that you can sort).
  • Solid integration options
  • All plans provide unlimited traffic.
  • Built-in and accessible analytics
  • Two-step easy opt-in process
  • A great selection of widgets to help you build your landing pages
  • Alert bars and pop ups make for novel ideas to convert and gather leads.

Cons

  • Lacks the ability to customize mobile version of your landing pages
  • Additional templates may be more expensive.
  • There are very few styling options.
  • Builder can be buggy.
  • Builder is more complicated to use than other drag-and-drop builder.s
  • No enterprise option prices
  • Standard plans do not offer A/B testing.

Agile Crm Landing Page Builder

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Leadpages versus Clickfunnels

Clickfunnels Overview

Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.

Clickfunnels is very user-friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.

Click funnels allow you to create a number of landing pages. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.

Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.

Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.

Clickfunnels Features

First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.

To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.

So how is Clickfunnels as a landing page creator?

Drag and Drop Editor

Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is known as the Etison editor. Agile Crm Landing Page Builder

The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. You can also add video overlays to your landing page.

Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.

That said, this drag and drop can be a bit limited at times. It’s a small price to pay for its simplicity.

Templates

Clickfunnels also has built in templates you can use to easily start making your funnels. These templates are great for creating your funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.

The thing is, Clickfunnels’ templates are not just for landing pages. There are templates for just about everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.

Split Testing and Analytics

ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.

Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. You can then see the differences between the pages.

On the analytics side, ClickFunnels has reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Agile Crm Landing Page Builder

Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

To say that ClickFunnels is affordable is an understatement. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.

Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.

Basic Plan (87 USD per month, payable annually) Platinum Plan ($247.50 per Month if you bill annually)
  • 20 Funnels
  • 100 pages
  • 20,000 visits per month
  • Unlimited contacts
  • 1 sub user
  • 3 custom domains
  • 3 payment gateways
  • Email support
  • FunnelFlix
  • Unlimited Funnels
  • Unlimited pages
  • Unlimited Monthly Visits
  • Unlimited Contacts
  • 3 Sub User
  • 9 Custom Domains
  • 9 Payment Gateways
  • Priority Support
  • FunnelFlix Platinum
  • Follow-up Funnels
  • Weekly Hackathons
  • Backpack (affiliate tools)

Clickfunnels Pros and Cons

Pros

  • It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
  • Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
  • You can share your funnel with other members
  • Customizable and hip pages
  • Are you able to provide reliable analytics
  • Split testing even in the basic plans
  • One-click upsells

Cons

  • Premium Plan too expensive
  • The standard plan doesn’t provide unlimited funnels, pages or visitors.
  • Split testing capabilities are just basic
  • The landing page builder can be a bit buggy sometimes. Agile Crm Landing Page Builder

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Leadpages versus Unbounce

Overview of Unbounce

If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.

The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.

It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).

Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.

Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.

Today, Unbounce is one of the leading figures in online marketing. They are responsible for almost a billion conversions happening in the internet. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.

Unbounce Features

Drag and Drop Builder

Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.

Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.

Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.

Their landing page builder is also very intuitive. The page builder is easy to use and doesn’t have any bugs. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions

Clone and edit your Landing Pages

There are times when you get repetitive with multiple landing pages. There are also times when you want to reuse a complex landing page that is too meticulous to edit. Agile Crm Landing Page Builder

Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. This feature lets you use your existing landing page as a template.

Popups and Sticky Bars

Unbounce added sticky bar and popup features to help increase conversions.

Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.

Pop ups offer new ways to connect with people. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.

These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.

Analytics, Reports, A/B Testing

It takes multiple tries before you can find the right landing page design that fits your website. For landing page builders to be successful, A/B testing should always be an option. Unbounce has made it a point to have the best A/B testing capabilities.

Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.

Dynamic Text Replacement

Unbounce is a popular choice for PPC marketers. This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.

Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.

It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.

Smart Traffic Agile Crm Landing Page Builder

Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.

Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.

Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.

Unbounce Price

Unbounce offers three plans that customers can choose from to use their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.

Each plan also has a set of common features:

  • Classic and smart builder
  • Unlimitless landing pages
  • Unlimited pop-ups
  • Unlimited sticky bars
  • Access to unbounce Apps
Launch ($72 per Month) Optimize($108 per month) Accelerate ($180 per Month)
  • Conversions up to 500
  • Up to 20,000 visitors
  • 1 domain
  • Up to 1,000 conversions
  • Visitors up to 30,000
  • 5 domains
  • 30% more conversions with Smart Traffic
  • Up to 2,500 conversion
  • Up to 50,000 visitors
  • 10 domains
  • 30% more on

Pros and cons of Unbounce

Pros

  • It is flexible and allows you to design your landing pages in a way that suits you best.
  • Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
  • Easy to Integrate using WordPress
  • Automated A/B Testing in all plans
  • It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
  • Professionally optimized templates allows for easy starting line in making pages
  • Pop ups and sticky bars allow for more interesting ideas on converting leads
  • Smart Traffic is the next big thing in landing pages. Agile Crm Landing Page Builder

Cons

  • Some key functions are missing from Form Builder
  • Split testing can only be done for pages created within Unbounce. You cannot compare landing pages made outside of the service.
  • There are limited publishing options. You are only given a limited number of pages.
  • Mobile editors must be optimized.

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Leadpages versus Instapages

Instapages Overview

One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.

This focus has led them to become the most advanced landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.

Instapage’s pricing model is unique in that they are targeting a large market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. Their plans are therefore geared towards them.

Instapage Features

Drag and Drop Builder

The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.

You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. You can even make landing pages that do not make sense at all.

That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.

You can customize these templates

Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.

Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.

Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. These templates are modern and more contemporary than others.

Instablock

This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.

This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.

Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Agile Crm Landing Page Builder

There are even instablock templates if you want to have an idea how they work.

Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. All edits and updates to that block will be automatically applied to your published pages.

Responsive Pages

Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.

What is a surprise however is that these mobile landing pages are also customizable. Though there is only limited customization (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.

That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.

This tool allows users to see whether their call to action placement is efficient. Agile Crm Landing Page Builder

Collaborative Tools

This is another feature that was clearly put with Instapage’s core customer base in mind.

Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.

This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. They can even tag members with the use of @mentions.

They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.

Instapage Price

We already discussed that Instapage’s main market are bigger businesses and enterprises. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.

Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan

Business Plan ($199 per month paid annually) Enterprise Plan (Custom Price Depending on choice of Services Taken)
  • There are no conversion limits
  • Unlimited domains
  • Server-side A/B testing
  • Real-time visual collaboration
  • Instablocks
  • AMP Pages and Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic Text Replacement
  • SSI encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • All features included with the Business Tier
  • Salesforce Integration
  • Marketo Integration
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Multi-step Forms
  • Fonts customized
  • SSO
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downlaods
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • Custom Integrations
  • Conversion Consulting
  • Design Services
  • Customer Success Manager

Instapage Pros and Cons

Pros

  • Easy to sue drag and drop builder that is super flexible
  • Unlimited Conversion
  • Good number of professional landing page template ready for use
  • Good publishing options
  • Integrates with many internet marketing tools and services
  • Built in heat mapping is one of the strongest analytical tool available
  • Collaboration tools allows teams to work on landing pages
  • Online documentation exists to help for more confusing aspects Agile Crm Landing Page Builder

Cons

  • Higher price makes it not available for most of the market
  • We lack a lot of widgets
  • Only custom plans allow for A/B testing
  • The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.

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Leadpages Versus Competitor Verdict Agile Crm Landing Page Builder

Leadpages is a leading brand in making landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.

Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.

A buggy one would only cause headaches in the long run.

As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.

The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.

It would be safe right now to say:

Leadpages is a great landing page solution for people looking for affordable options.

Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)

Instapage is a great landing page solution for bigger businesses and enterprises.

Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..

Honorable Mentions

Sumo(SumoMe)

Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.

In terms of a landing page builder, there really is nothing to compare it to with landing pages. However, its features are still geared towards converting leads.

Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. Basically, it functions as a mailing list gatherer.

Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.

ConvertKit

ConvertKit is an email service provider first and a landing page builder second. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.

Let us clearly examine how ConvertKit focuses on landing pages.

It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.

While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.

ConvertKit should be used only if you are primarily an email service provider

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