Agile Crm vs Insightly

leadpages-review

While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.

It’s no surprise that online marketers and retailers have started selling their services via the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.

However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.

It is now much easier to acquire these leads and convert them into customers.

Landing Pages are a crucial tool in the Internet ecosystem.

leadpages-logo

Laurie Wang has a YouTube video review for those who like a visual experience. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Agile Crm vs Insightly

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.

This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.

You can simplify your landing page to make it more focused and concise. Web pages encourage exploration but lead pages are focused on lead conversion.

A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

There are many types of landing pages. Both have the same goal: to generate and convert leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.

These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.

Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This can sometimes be frustrating and take a lot of effort.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What is it About?

Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.

For templates, LeadPages brag about their 150+ professionally designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages purports to have templates that span multiple industries.

These industries include but aren’t limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. For any excess time, you can help us.

Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.

Leadpages Overview 2: What can it Do?

As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. It is expected that Leadpages would have a landing-page builder.

However, what about other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.

  • With a template marketplace, you get 130+ templates for free.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.

A paid template might be a better option if the 130+ templates are not enough.

  • Lots of marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. It is entirely optional, and you can still use your own domain name.

  • Integrations with websites

Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.

  • Detailed analytics

Without proper analysis, your landing pages would not be performing well. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.

Aside from the landing page builder feature. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.

  • Leadlinks

This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

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Leadpages Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.

The process starts with using a template, which there are 130+ free ones the service provides. You can also choose from their huge selection of paid templates.

Some templates are not always easy to use. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. Furthermore, it is entirely code free. However, there are some limitations on it, which can be frustrating at times. Agile Crm vs Insightly

On the right side of your screen, you can see a preview for how your page will look. The left sidebar allows you to access some settings. Which include:

  • Widgets
  • Page layout
  • Page styles
  • Page tracking

Within these four options, let’s examine widgets a bit closer..

Widgets

Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.

You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.

You can use the button widget to:

  • You can customize your button. This includes font and font size, as well as buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.

You can use the second option to offer a two-step opt in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Agile Crm vs Insightly

We can also look at the Forms Widget.

Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. You have a lot more control. You can use the forms widget to:

  • Integrate with email marketing or webinar services
  • Add new form fields
  • After a user clicks submit, choose what you want to do.

You have more options when it comes to what you should do. You have the choice to:

  • Keep the user on the current page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Email them a file. This is another way to create lead magnets.

The last widget we should take a look at is the Checkout Widget.

We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive Previews

It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.

With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages allows you to see how your pages will look on a mobile device. Agile Crm vs Insightly

However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing through Leadpages
  • You can publish through your domain that is connected to Leadpages
  • WordPress Plugin – Publishing
  • Publishing as an HTML Agile Crm vs Insightly

Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.

However some people think that not using your own domain looks unprofessional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.

Bear in mind: You will need a domain and a web host to publish your page as an HTML.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. You even have the option to enable SEO if you want to.

A/B Split Testing

For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.

Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

To control how much each variant gets, you can also choose traffic distributions. Agile Crm vs Insightly

Analytics

A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.

Agile Crm vs Insightly

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Leadbox (Pop-ups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

Once you design your pop-up, you can choose how it triggers. Leadpages provides you with a good number to do this. Some of them include:

  • As plain text
  • As button links
  • Image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Agile Crm vs Insightly

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert Bars

Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.

These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.

Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Sign ups for an event or webinar
  • Promoting offers
  • Expanding your mailing list

These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.

Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This works well when you need to send an email blast about an event to your existing members.

Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Agile Crm vs Insightly

Leaddigits

Leaddigits is another tool by Leadpages that grants easier conversion. This time it is through mobile devices or text messages.

It could be a niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages also offers you three plans. These plans do differ on what features are included in what. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo – paid annually)
Unlimited Pages All standard features All Standard and Pro Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Hosting is free Special Discounts with Par Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • Easy to find templates through filters
  • This allows you to sort templates according to highest conversion rate. Agile Crm vs Insightly
  • Solid integration options
  • All plans include unlimited traffic.
  • Built-in analytics
  • Two-step easy opt-ins
  • A good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • There are limited styling options.
  • Builder can be clunky and not as flexible as the competitors.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • A/B Testing is limited on the Standard Plan

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Leadpages Last Thoughts

On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. Drag-and-drop builders make it easy to create a landing page that is creative.

That’s the thing, however. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.

There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. These are all welcome features.

Some of the most important and crucial features are only available in more advanced plans.

A/B Split testing is the most important feature of all. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Agile Crm vs Insightly

The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

These are all reasons why the standard plan is not available. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.

All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages: Frequently Asked Questions Agile Crm vs Insightly

What makes Leadpages Unique from other landing page creators?

The best thing about Leadpages is its ability to create pop-ups or alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.

How do Leadpages work?

Leadpages is a landing-page builder that generates leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Leadpages offers a free trial.

Yes, Leadpages offers a 14-day free trial.

Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.

How can I integrate Leadpages into my email marketing tool?

Leadpages can integrate with many email marketing tools.

It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

This can be done by visiting the billing link in your account page. There you will see a canceled subscription. To complete the process, click on this link

Agile Crm vs Insightly

leadpages-vs-competition

Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.

There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.

leadpages-logo
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.

The Best Practices for Making the Best Landing Pages Agile Crm vs Insightly

We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. However, we can always try.

  • Have your headline focus on benefits.

Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.

It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.

People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.

  • Choose a good illustration

We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.

In short, the image must represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.

  • Make a great copy

To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. This is how it should be viewed. The headline grabs attention, but the copy keeps it.

Make sure your copy is clear and concise. It should show your potential audience what you want them to do. Finally, a good and compelling copy speaks directly to your visitors. Using “you” and “your” will help you in this instance

  • Make the lead form visible at first glance

One of the common mistakes that landing page designers make is to place forms below or out of the page. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.

Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time when everything is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.

  • Get involved

Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?

The call to action, or “CTA,” is the most important part of the landing page. Without it, you have a useless landing page. Your CTAs should be easy to follow to avoid confusion. Action verbs can be your best friends here.

Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”

  • Show a relevant offer

A landing page can be used to sell products, but it can also collect data about potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. It can be difficult to get data (e.g., name and email addresses) however.

Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.

Sooner or later, they will see the relevance and cave into your offer.

  • Ask only what you really need

It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.

You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quantity can be better than quality.

  • Remove all navigation

Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your product and your whole message are at the front and center of the page.

As with the example in the forms section, anytime away from your message is time, not selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.

You do not want that.

You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.

  • Make sure your page is available on all devices.

A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.

Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.

  • Optimize for Search

Your page should be searchable. How a product performs depends on how easily it can be searched. Search engine optimization (SEO) is one way to achieve this.

SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. Master SEO, and you can find yourself selling more of your product.

  • Make sure to include a thank-you page.

A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.

You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).

You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.

Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.

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Leadpages

Leadpages Overview

Leadpages is a website that focuses on creating landing pages.

They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.

Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.

Leadpages is one of the most affordable landing page generator services. Leadpages is a service that focuses on small businesses and not large corporations or websites.

Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. At every turn, there is a template available for you.

They even have landing page templates that can be used for various types of products and services. Some of these include but are not limited to:

  • Photography
  • Travel
  • Ecommerce
  • Real Estate
  • Construction Supply

Brand longevity is a key factor. Leadpages has been in business for over a decade. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.

Leadpages Features

Leadpages Landing Page Builder

Leadpages wouldn’t exist without this feature. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.

In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature is a standard feature for any service that calls itself landing page builders.

Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.

Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.

Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.

However, there are limitations to this responsiveness. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. It is impossible to change it.

As such, if you want a more customized mobile website, you are out of luck.

This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.

Templates

LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.

For Leadpages, your landing page creation usually starts with picking a template and modifying it. From there, you can change the text, which images to show, and how they are shown.

The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple

If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. Of course, these templates are paid separately, regardless of your plan.

And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. With the misses outnumbering the hits. Some templates may need some tweaking to be relevant to current trends and times. Agile Crm vs Insightly

Widgets

If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.

Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.

Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. The forms widget has multiple uses.

Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. You can also choose what happens to your leads after they submit the information. It is up to you whether you want them to stay on the same page or send them a file. Agile Crm vs Insightly

Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even provide surprising sources of analytics.

The checkout widget is an important feature to remember. This basically allows you o collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.

Note: Checkouts are available to Pro and Advanced Customers only.

A/B Testing and Analytics

Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.

This might be possible with A/B testing. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.

Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.

Another feature that helps in determining how your landing page is doing is analytics. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Agile Crm vs Insightly

You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.

Leadbox (Popups)

Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.

The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.

Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.

Alert bars

Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.

For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. The key difference is that the notification bars don’t obstruct the user’s experience.

Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. Agile Crm vs Insightly

Leadlinks and Leaddigits

Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. The environment in which they are used is what distinguishes them.

It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. No sign-ups required.

Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.

While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.

Leadpages Price

As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages is more focused on individuals than larger businesses.

Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. Paying for more upfront will save you more money in the long run. Agile Crm vs Insightly

Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo, paid annually)
  • Unlimited pages
  • Unlimited Traffic
  • Unlimited leads
  • Unlimited Pop Ups
  • Unlimited Alert Bars
  • Hosting is free
  • Connect 1 Domain
  • 200+ Free Mobile Responsive Templates
  • 40+ Standard Integrations
  • Facebook and Instagram AdBuilder
  • Tech Support Via Email
  • Weekly Group Coaching
  • All Features found in Standard plan
  • Online sales and payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt in Text Campaigns
  • Special Discounts on Par
  • All features available in both the pro and standard plans
  • Advanced Integrations
  • 5 free sub accounts
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 quick start Call
  • Leadpages Virtual Workshops

Leadpages Pros and Cons

Pros

  • An affordable price point
  • For beginners, it is simple to use
  • You can quickly create landing pages with GIves
  • There are many templates (that you can sort).
  • Solid integration options
  • All plans provide unlimited traffic.
  • Analytics built-in and easily accessible
  • Two-step easy opt-in process
  • A great selection of widgets to help you build your landing pages
  • Alert bars and pop ups make for novel ideas to convert and gather leads.

Cons

  • Lacks the ability to customize mobile version of your landing pages
  • Additional templates may be more expensive.
  • Limited styling options
  • Builder can be buggy.
  • Builder is more complicated to use than other drag-and-drop builder.s
  • No enterprise option prices
  • A/B Testing is not offered on the standard plan.

Agile Crm vs Insightly

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Leadpages versus Clickfunnels

Clickfunnels Overview

Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. It is easy to see why Clickfunnels also includes landing pages.

Clickfunnels is also very user friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.

Click funnels allow you to create a number of landing pages. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.

Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.

Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.

Clickfunnels Features

First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.

To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features

How does Clickfunnels work as a landing-page creator?

Drag and Drop Editor

Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. Agile Crm vs Insightly

The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. You can also add video overlays to your landing page.

The builder also allows you to set advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.

That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.

Templates

Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.

Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.

Analytics and Split Testing

ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. Split testing is easy if you only have one page.

You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.

On the analytics side, ClickFunnels has reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Agile Crm vs Insightly

Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.

Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.

Basic Plan ($87 per month billed annually) Platinum Plan ($247.50 per month if billed annually)
  • 20 Funnels
  • 100 pages
  • 20,000 monthly visits
  • Unlimited contacts
  • 1 sub user
  • 3 custom domains
  • 3 payment gateways
  • Email support
  • FunnelFlix
  • Unlimited Funnels
  • Unlimited Pages
  • Unlimited Monthly Visits
  • Unlimited Contacts
  • 3 Sub User
  • 9 Custom Domains
  • 9 Payment Gateways
  • Priority Support
  • FunnelFlix Platinum
  • Follow-up Funnels
  • Weekly Hackathons
  • Backpack (affiliate tools)

Clickfunnels Pros and Cons

Pros

  • It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
  • Supports the Backpack CRM and InfusionSoft.
  • You can share your funnel with other members
  • Customizable and hip pages
  • Has reliable analytics
  • Split testing is possible even with the most basic plans
  • Upsells in a click

Cons

  • Premium Plan is too steep of a price
  • The standard plan doesn’t provide unlimited funnels, pages or visitors.
  • Split testing capabilities are just basic
  • Sometimes the landing page builder can be somewhat buggy. Agile Crm vs Insightly

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Leadpages versus Unbounce

Overview of Unbounce

If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.

Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.

It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).

Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.

Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.

Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.

Unbounce Features

Drag and Drop Builder

Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.

Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.

Unbounce’s builder also allows you to use 100+ free templates. These templates are a good place to start when creating your first beginner landing page.

The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.

Clone and edit your Landing Pages

When making multiple landing pages, there are times when things get a little repetitive. There are also times when you want to reuse a complex landing page that is too meticulous to edit. Agile Crm vs Insightly

Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. This feature lets you use your existing landing page as a template.

Popups and sticky bars

Unbounce added sticky bar and popup features to help increase conversions.

The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.

Pop ups offer new ways to connect with people. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.

These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.

A/B Testing, Reports, and Analytics

You may need to try many different designs before you find the perfect landing page design for your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.

You can even use their A/B testing for sticky bars and pop-ups. WIth this, you can make sure which conversion tools are the best fit for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.

Dynamic Text Replacement

Unbounce is a popular choice for PPC marketers. This is the reason why. This tool will allow you to create landing pages based on the search terms of your audience.

Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.

It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.

Smart Traffic Agile Crm vs Insightly

Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.

Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.

Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.

Unbounce Price

In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.

Each plan also has a set of common features:

  • Smart and classic builder
  • Unlimited landing pages
  • Unlimited pop ups
  • Unlimited sticky bars
  • Access to unbounce Apps
Launch ($72 per month) Optimize($108 per month) Accelerate ($180 per month)
  • Up to 500 conversions
  • Up to 20,000 visitors
  • 1 domain
  • Up to 1,000 conversions
  • Visitors up to 30,000
  • 5 domains
  • 30% more conversions with Smart Traffic
  • Conversions up to 2,500
  • Visitors up to 50,000
  • 10 domains
  • 30% more on

Pros and cons of Unbounce

Pros

  • It is flexible and allows you to design your landing pages in a way that suits you best.
  • The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
  • WordPress is easy to integrate
  • All plans include automated A/B testing
  • It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
  • Professionally optimized templates allows for easy starting line in making pages
  • You have more options for converting leads with pop ups and sticky bars
  • Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Agile Crm vs Insightly

Cons

  • Some key functions are missing from Form Builder
  • Split testing is only for pages made within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
  • There are limited publishing options. You are only given a limited number of pages.
  • Mobile editors need to be optimized.

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Leadpages versus Instapages

Instapages Overview

One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. As such most of their updates are going into that direction.

They have grown to be the best landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.

That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. As such their plans are geared towards them.

Instapage Features

Drag and Drop Builder

The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.

You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. You can even make landing pages that do not make sense at all.

The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.

Customizable Templates

Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.

Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.

Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. These templates are modern and more contemporary than others.

Instablock

This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.

This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.

Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Agile Crm vs Insightly

There are even instablock templates if you want to have an idea how they work.

Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.

Responsive pages

Instapage’s page builders are mobile-friendly. These pages are generated as soon as a landing page is created.

Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.

That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.

This tool allows users to see whether their call to action placement is efficient. Agile Crm vs Insightly

Collaborative Tools

This feature was also designed with Instapage’s core customers in mind.

Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.

This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. You can tag other members using @mentions.

They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.

Instapage Price

We already discussed that Instapage’s main market are bigger businesses and enterprises. As such, it will come to no surprise that their services could be on the more expensive side. However, their 14-day free trial is available for those who are curious about how their service works.

Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan

Business Plan ($199 monthly, payable annually) Enterprise Plan (Custom price based on the services selected)
  • There are no conversion limits
  • Unlimited Domains
  • Server-side A/B testing
  • Real-time visual collaboration
  • Instablocks
  • AMP Pages and Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic Text Replacement
  • SSI Encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • All features included in the Business Tier
  • Salesforce Integration
  • Marketo Integration
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Multi-step Forms
  • Custom fonts
  • SSO
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downlaods
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • Custom Integrations
  • Conversion Consulting
  • Design Services
  • Customer Success Manager

Instapage Pros & Cons

Pros

  • Easy to sue drag and drop builder that is super flexible
  • Unlimited Conversion
  • There are many professional landing page templates available.
  • Publishing options that are good
  • Integrates with many internet marketing tools and services
  • Heat mapping, which is built in, is one of the most powerful analytical tools available
  • Collaboration tools allows teams to work on landing pages
  • Online documentation is available to clarify more complicated aspects Agile Crm vs Insightly

Cons

  • Higher price makes it not available for most of the market
  • We lack a lot of widgets
  • Only custom plans allow for A/B testing
  • Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members

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Leadpages Versus Competitor Verdict Agile Crm vs Insightly

Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.

Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.

A buggy one would only cause headaches in the long run.

Leadpages is a solid option if they can optimize their builder to match the level of the competition.

The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.

It would be safe right now to say:

Leadpages is a great landing page solution for people looking for affordable options.

With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.

Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.

Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..

Honorable Mentions

Sumo(SumoMe)

Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Sumo functions more like a widget.

It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.

Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.

Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.

ConvertKit

ConvertKit is an email service provider first and a landing page builder second. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.

Let us clearly examine how ConvertKit focuses on landing pages.

First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.

These landing pages can be customized to reflect your brand but customization is limited to the essentials.

ConvertKit should be used only if you are primarily an email service provider

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