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leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.

But, this mass exodus from advertising has a downside. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

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Laurie Wang has a YouTube video review for those who like a visual experience. You may want to read our article for a more comprehensive look at Leadpages.

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Landing pages can be described as a type of independent internet page. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

You can simplify your landing page to make it more focused and concise. Web pages encourage exploration but lead pages are focused on lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.

A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

There are many types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.

Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.

Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This can sometimes be frustrating and take a lot of effort.

Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.

These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.

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LeadPages Overview: What is it About?

Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.

It is focused on creating landing pages and pop-ups to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.

LeadPages offers two things to potential users. It is the number of templates they offer and its ease of use.

LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages purports to have templates that span multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. For any excess time, you can help us.

Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. He sold the company only at the start of the new decade.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2 – What Can It Do?

Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.

But what about the other features? What do Leadpages do to make it unique from the others? Here is a brief overview of what it can do. We shall dive deeper into them later in the review.

Leadpages is a landing page maker and offers the following:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.

  • 130+ free templates along with a template marketplace.

For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.

A paid template might be a better option if the 130+ templates are not enough.

  • Many marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.

  • Integrations with websites

Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.

  • A/B testing

A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.

  • Detailled analytics

Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Aside from the landing page builder feature. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can help you increase your conversions.

  • Leadlinks

This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder

Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.

You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. Furthermore, it is entirely code free. However, there are some limitations on it, which can be frustrating at times. Alert! There Was A Problem While Connecting To Leadpages Server! Message:

You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. Which include:

  • Widgets
  • Page layout
  • Styles for pages
  • Tracking page

Within these four options, let’s examine widgets a bit closer..

Widgets

Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.

You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.

You can use the button widget to:

  • You can customize your button. This includes the font and size of your button, as well buttons and text colors.
  • Choose hyperlinks to determine where the buttons will go. Leadpages allows you to link to another landing page.

The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Alert! There Was A Problem While Connecting To Leadpages Server! Message:

Another widget we can look at is the Forms Widget.

Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. Using the forms widget allows you to:

  • Integrate with email marketing or webinar services
  • Add new fields to the form
  • Choose what to do after a user clicks submit.

The last option gives you further selections into what to do. You have the choice to:

  • Keep the user on the current page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Send them a file. This is another way to create lead magnets.

The last widget we should take a look at is the Checkout Widget.

We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.

The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.

With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Alert! There Was A Problem While Connecting To Leadpages Server! Message:

However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • You can publish through your domain that is connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as an HTML Alert! There Was A Problem While Connecting To Leadpages Server! Message:

The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.

Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.

Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. The process of uploading will depend on your website.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

For their A/B Split testing, Leadpages gives you a bit of control. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.

You can even choose traffic distributions to control how much goes to each variant. Alert! There Was A Problem While Connecting To Leadpages Server! Message:

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.

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Leadbox (Pop-ups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. Some of them include:

  • As plain text
  • As button links
  • Image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Alert! There Was A Problem While Connecting To Leadpages Server! Message:

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert bars

Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.

These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:

  • Sign ups for an event or webinar
  • Promoting Offers
  • Growing your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. They just need to click the link and be signed up.

This works well when you need to send an email blast about an event to your existing members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Alert! There Was A Problem While Connecting To Leadpages Server! Message:

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. It is now possible to convert via text messages or mobile devices.

It could be a niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages offers three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo, paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo – paid annually)
Unlimited pages All Standard Features All Pro and Standard Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Free Sub Accounts
Unlimited Pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Hosting is free Special Discounts with Par Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • It is easy to use, especially for beginners.
  • Allows you to create landing pages quickly
  • Easy to find templates through filters
  • Allows you to sort templates by highest conversion rate Alert! There Was A Problem While Connecting To Leadpages Server! Message:
  • Solid integration options
  • All plans include unlimited traffic.
  • Built-in analytics
  • Easy two-step opt-ins
  • A good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • There is no way to edit the responsive version of your page despite having a responsive preview.
  • Uploading custom templates can be more expensive.
  • Limited styling Options
  • Builders can be more complicated than the competitors and may not be as flexible.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • A/B Testing is limited on the Standard Plan

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Leadpages Final Thoughts

On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

This is the problem. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.

There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It offers unlimited pages, traffic, and leads. You even get 200+ templates for free. Of course, these are all very welcome features.

Some of the most important and crucial features are only available in more advanced plans.

The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Alert! There Was A Problem While Connecting To Leadpages Server! Message:

Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.

These are all reasons why the standard plan is not available. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.

Overall, Leadpages is a great service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages: Frequently Asked Questions Alert! There Was A Problem While Connecting To Leadpages Server! Message:

What makes Leadpages Unique from other landing page creators?

The best thing about Leadpages is its ability to create pop-ups or alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.

Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.

What is Leadpages?

Leadpages is a landing-page builder that generates leads.

The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages also has features to help you optimize your landing page according to how you use it.

Leadpages offers a free trial.

Yes, Leadpages offers a 14-day free trial.

Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.

How can I integrate Leadpages into my email marketing tool?

Leadpages can integrate with many email marketing tools.

It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? What can I do?

Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.

This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. Click on this to finish the process.

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