Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are a powerful component of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
The Best Practices for Making the Best Landing Pages Automate Other Leads To Kartra
We now know what landing pages do. We now need to think about how to create the best landing pages. There is no way to guarantee a landing page that converts 100%. We can still try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Use a great illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Make a great copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time when everything is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. Now how can you do that if you can’t even call on them to act.
The most important element of a landing page is its call to action (or “CTA”). Without it, you have a useless landing page. To avoid confusion, your CTAs should not be difficult to follow. Here, action verbs are your best friend.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Display a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. However, getting data (i.e., name and email address) can be very difficult.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. You might be selling a subscription to cheese. You can offer them something related like a cheese cookbook or other relevant items.
They will eventually see the value and accept your offer.
- Ask only what you really need
You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quality can be more important than quantity.
- Remove all navigation
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your product and your whole message are at the front and center of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. This will increase your conversion rate.
- Make sure your page is available on all devices.
A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.
- Optimize for Search
Your page should be searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. You can sell more of your product if you master SEO.
- Make sure to include a thank-you page.
Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This could be a great way to promote your products.
Leadpages is a website whose main selling point is to create a landing page.
They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. Which can be used without coding required.
Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Landing Page Creator
Without this feature, Leadpages would not exist. This is what users are looking for in landing page builders. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
To increase engagement, you can add social likes or comments to any page. You can even use the added new timing control to let elements appear after a time delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. All pages created with this builder can be compatible with mobile devices. The page will look clean and tidy when viewed through a mobile device.
However, there are limitations to this responsiveness. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. However, there is no way to edit it.
You are therefore out of luck if you need a mobile website that is more personalized.
This reengineering may still require a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. From there, you can change the text, which images to show, and how they are shown.
The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. With the misses outnumbering the hits. Some templates may need some tweaking to be relevant to current trends and times. Automate Other Leads To Kartra
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
The Forms widget is another notable widget in Leadpages. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. The forms widget has multiple uses.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. Automate Other Leads To Kartra
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.
The checkout widget is an important feature to remember. This widget allows you to collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.
Not all customers are eligible for checkouts.
Analytics and A/B Testing
On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.
This might be possible with A/B testing. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Automate Other Leads To Kartra
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. To schedule when the pop-up appears, you can use a timer. It can be set to appear when the user exits your site.
The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. Automate Other Leads To Kartra
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. What differentiates the two is the environment at which they are used in.
For Leadlinks, it basically acts as an instant invitation. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. There is no sign-up required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. These are good tools to have if you need a different way to reach your target audience.
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages also allows you to pay for your plans in three different payment models. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. Automate Other Leads To Kartra
Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.
|Leadpages Standard ($37/mo, paid annually)||Leadpages Pro ($79/mo) – Annually||Leadpages Advanced ($321/mo, paid annually)|
Pros and cons of Leadpages
- An affordable price point
- Easy to use for starters
- You can quickly create landing pages with GIves
- There are many templates (that you can sort).
- Solid integration options
- All plans provide unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
- Lacks the ability to customize mobile version of your landing pages
- Additional templates may be more expensive.
- There are very few styling options.
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
Leadpages versus Clickfunnels
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
In terms of landing pages, click funnels allows you to make a series of them. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. Automate Other Leads To Kartra
The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. If that’s not enough, you can even add Video overlays.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.
Clickfunnels has templates that you can use to quickly create your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Analytics and Split Testing
ClickFunnels offers split testing, which allows you to compare which page converts better. You only even need one page to start split testing.
You can then click the “Create Variation” button to generate a new version that you can modify. You can then see the differences between the pages.
On the analytics side, ClickFunnels has reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Automate Other Leads To Kartra
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.
ClickFunnels can be described as affordable. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
|Basic Plan ($87 per month billed annually)||Platinum Plan ($247.50 per Month if you bill annually)|
Clickfunnels Cons and Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Hip pages that can be customized and made to order
- Has reliable analytics
- Split testing even in the basic plans
- Upsells in a click
- Premium Plan too expensive
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing capabilities are just basic
- The landing page builder can be a bit buggy sometimes. Automate Other Leads To Kartra
Leadpages versus Unbounce
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.
Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.
Their landing page builder is also very intuitive. The page builder is easy to use and doesn’t have any bugs. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and Edit Your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Automate Other Leads To Kartra
Unbounce gives you the ability to clone and edit your own landing page. That means, there is no need to start from scratch if you want to remake an old landing page. This feature lets you use your existing landing page as a template.
Popups and Sticky Bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Pop ups offer new ways to connect with people. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
A/B Testing, Reports, and Analytics
It takes multiple tries before you can find the right landing page design that fits your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic Text Replacement
Unbounce is a popular choice for PPC marketers. This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic Automate Other Leads To Kartra
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Their Smart Traffic is a testament to these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce apps
|Launch ($72 per Month)||Optimize($108 per month)||Accelerate ($180 per month)|
Unbounce Pros and Cons
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- WordPress is easy to integrate
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Templates that are professionally optimized allow for a simple start in creating pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. Automate Other Leads To Kartra
- Form Builder lacks some key functions
- Split testing is only for pages made within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors need to be optimized.
Leadpages versus Instapages
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It’s very simple to use and anyone can create a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.
You can customize these templates
Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. They are more modern looking than most.
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Automate Other Leads To Kartra
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These pages are generated as soon as a landing page is created.
Surprise! These mobile landing pages can be customized. Though there is only limited customization (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. Automate Other Leads To Kartra
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. Comment mode is basically a team member who can comment on a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. However, their 14-day free trial is available for those who are curious about how their service works.
Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan
|Business Plan ($199 monthly, payable annually)||Enterprise Plan (Custom price based on the services selected)|
Instapage Pros and Cons
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects Automate Other Leads To Kartra
- It is not affordable for the majority of the market because it has a higher price
- Lacks a lot of widgets
- Only custom plans allow for A/B testing
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
Leadpages Versus Competitor Verdict Automate Other Leads To Kartra
Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is an affordable landing page solution that people love.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Sumo functions more like a widget.
It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.
Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit is both an email service provider and a landing site builder. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider