It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
It is now much easier to acquire these leads and convert them into customers.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Best Lead Generation Forms
Landing pages can be described as a type of independent internet page. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Because these pages are where visitors to your website “land”, they get their name. More often than not, a landing page is usually connected to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
Overall, you can simplify the landing page as a more lean and focused web page. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A call to action is a brief phrase that encourages your visitors to take the desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
There are many types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. This will help you decide what type of landing page to create.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This can sometimes be frustrating and take a lot of effort.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.
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LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. It is the number of templates they offer and its ease of use.
LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. You can save any time by helping us.
Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.
Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2 – What Can It Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.
- 130+ free templates along with a template marketplace.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Many marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.
- Integrations with websites
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailed analytics
Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Other than the landing page builder, there are other features. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can help you increase your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Best Lead Generation Forms
You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. These settings include:
- Widgets
- Page layout
- Styles for pages
- Tracking page
Within these four options, let’s examine widgets a bit closer..
Widgets
Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.
The button widget allows you to:
- Customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.
The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Best Lead Generation Forms
Another widget we can look at is the Forms Widget.
Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. Using the forms widget allows you to:
- Integrate with email marketing or webinar services
- Add new fields to the form
- Choose what to do after a user clicks submit.
You have more options when it comes to what you should do. You have the choice to:
- Keep the user on the current page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. As such, the checkout widget is there to solve all your problems. In the case of Leadpages, this widget is a fairly new addition.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.
With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Best Lead Generation Forms
This preview is for Leadpages only. You cannot edit how your page will look on mobile. You can’t do much with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.
- Publishing via Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Best Lead Generation Forms
The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is available for you to use if you wish.
Some people feel that using your domain is not professional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.
However, all pages published through this method are still hosted on Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. The process of uploading will depend on your website.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.
Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.
You can even choose traffic distributions to control how much goes to each variant. Best Lead Generation Forms
Analytics
A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages version of popups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. Some of them include:
- Plain text
- As button links
- Image links
- As a time-locked, time-scheduled event.
- As exit intent popup Best Lead Generation Forms
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. This tool is another one that has just been rolled out.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting offers
- Growing your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Even analytics can work on how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Leadlinks is a great tool for converting leads, despite its low usage numbers. Best Lead Generation Forms
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It might be some kind of niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. Each option can reduce the price significantly.
Leadpages also offers you three plans. These plans do differ on what features are included in what. As such, examining them might help you decide which one to choose.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo – paid annually) |
| Unlimited Pages | All standard features | All Standard and Pro Features |
| Unlimited Traffic | Online sales and payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Free Sub Accounts |
| Unlimited pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- The Competition is more affordable than ours.
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- Allows you to sort templates by highest conversion rate Best Lead Generation Forms
- Solid integration options
- All plans include unlimited traffic.
- Built-in analytics
- Easy two-step opt-ins
- A good selection of widgets
- You can make your site more interesting and useful by using alert bars and pop-ups.
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builders can be more complicated than the competitors and may not be as flexible.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Final Thoughts
On paper, Leadpages is a good idea. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.
This is the problem. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.
Some of the most important and crucial features are only available in more advanced plans.
The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Best Lead Generation Forms
The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
Overall, Leadpages is a great service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.
Leadpages: Frequently Asked Questions Best Lead Generation Forms
What makes Leadpages Unique from other landing page creators?
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
What is Leadpages?
Leadpages is a landing-page builder that generates leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Leadpages offers a free trial.
Leadpages offers a free 14-day trial.
Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.
How do I integrate Leadpages with my email marketing tool?
Leadpages integrates with many email marketing tools.
The way to integrate them would depend on the email service. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? How do I do that?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. Click on this to finish the process.