While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.
It is now much easier to acquire these leads and convert them into customers.
Landing Pages are a crucial tool in the Internet ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Connecting Leadpages To Teachable
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.
Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
Overall, you can simplify the landing page as a more lean and focused web page. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
There are many types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.
Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This can sometimes be frustrating and take a lot of effort.
Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.
It focuses on creating pop-ups and landing pages to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.
There are two things that LeadPages sells to prospective users. It is the number of templates they offer and its ease of use.
LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages purports to have templates that span multiple industries.
These industries include, but are not limited to:
- Real estate
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. You can save any time by helping us.
Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. He sold the company only at the start of the new decade.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2: What can it Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What do Leadpages do to make it unique from the others? Here is a brief overview of what it can do. Later in this review, we will dive into these topics.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was introduced in 2016 as an alternative to their standard editor.
- 130+ free templates along with a template marketplace.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.
- Integrations with websites
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.
- Detailled analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Other than the landing page builder, there are other features. Leadpages has its own branding features. These features are what make LeadPages stand out from other landing page service providers.
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.
This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Connecting Leadpages To Teachable
On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:
- Page layout
- Styles for pages
- Tracking page
Let’s take a closer look at widgets within these four options.
Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.
You can use the button widget to:
- You can customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.
You can use the second option to offer a two-step opt in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Connecting Leadpages To Teachable
We can also look at the Forms Widget.
Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. You have a lot more control. You can use the forms widget to:
- Integrate with email marketing or webinar services
- Add new fields to the form
- After a user clicks submit, choose what you want to do.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the current page
- You can send them to another page, such as a thank-you page or confirmation page.
- Send them a file. This is another way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.
Leadpages ensures that your designs are responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Connecting Leadpages To Teachable
However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. As such, you can’t really do anything fancy with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- WordPress Plugin – Publishing
- Publishing as an HTML Connecting Leadpages To Teachable
Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.
However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. The process of uploading will depend on your website.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.
To control how much each variant gets, you can also choose traffic distributions. Connecting Leadpages To Teachable
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.
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Leadbox is Leadpages version of popups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- Plain text
- Click the button to see more
- Image links
- As a time-locked, time-scheduled event.
- As exit intent popup Connecting Leadpages To Teachable
These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.
Leadpages’ unique feature is the ability create notification bars and alert bars. This tool is another one that has just been rolled out.
These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting Offers
- Growing your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. They just need to click the link and be signed up.
This works well when you need to send an email blast about an event to your existing members.
Leadlinks is a great tool for converting leads, despite its low usage numbers. Connecting Leadpages To Teachable
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It might be some kind of niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Among all landing page creators, Leadpages is among the most affordable. It all comes down to their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. Each option can reduce the price significantly.
Leadpages also offers you three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.
|Leadpages Standard ($37/mo – paid annually)||Leadpages Pro ($79/mo) – Annually||Leadpages Advanced ($321/mo, paid annually)|
|Unlimited pages||All standard features||All Standard and Pro Features|
|Unlimited Traffic||Online Sales and Payments||Advanced Integrations|
|Unlimited Leads||Unlimited A/B Split Testing||5 Free Sub Accounts|
|Unlimited Pop-ups||Email Trigger Links||50 Extra Opt-in Text Campaigns|
|Unlimited Alert Bars||10 Opt in Text Campaigns||1-on-1 Quick Start Call|
|Hosting is free||Partial Discounts||Leadpages Virtual Workshops|
|Connect 1 Domain|
|200+ Free Mobile-Responsive Templates|
|40+ Standard integrations|
|Facebook and Instagram AdBuilder|
|Tech Support (via Email)|
|Weekly Group Coaching|
LeadPages Pros and Cons
- The Competition is more affordable than ours.
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- This allows you to sort templates according to highest conversion rate. Connecting Leadpages To Teachable
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in
- Easy two-step opt-ins
- A good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Uploading custom templates can be more expensive.
- Limited styling Options
- Builders can be more complicated than the competitors and may not be as flexible.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Last Thoughts
Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
This is the problem. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. You even get 200+ templates for free. These are all welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Connecting Leadpages To Teachable
Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
All these beats the reason for the standard plan. To get the best out of Leadpages Pro, you will need to pay.
All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.
Leadpages: Frequently Asked Questions Connecting Leadpages To Teachable
What sets Leadpages apart from other landing page creators.
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
How do Leadpages work?
Leadpages is a landing-page builder that generates leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.
Does Leadpages offer a free trial?
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How can I integrate Leadpages into my email marketing tool?
Leadpages can integrate with many email marketing tools.
It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. Click on this to finish the process.