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leadpages-review

While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.

However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

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For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Content Delivery View Id

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.

Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

Overall, you can simplify the landing page as a more lean and focused web page. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. It is the very reason landing pages exist.

A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.

Overall, there are types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. This will help you decide what type of landing page to create.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.

Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.

Like everything else on the internet, Landing Pages have undergone many changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.

Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.

As such, these websites and/or services allow users to create many landing pages with their own hands. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What’s it All About?

Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. It is the number of templates they offer and its ease of use.

LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. For any excess time, you can help us.

Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.

Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. They also own Shift and Rebase as well as Delivra and Assembly.

Leadpages Overview 2: What can it Do?

As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. As a landing page builder it is a given that it would have a landing page builder.

However, what about other features? What do Leadpages do to make it unique from the others? Here is a brief overview of what it can do. Later in this review, we will dive into these topics.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was introduced in 2016 as an alternative to their standard editor.

  • 130+ free templates along with a template marketplace.

For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.

A paid template might be a better option if the 130+ templates are not enough.

  • Lots of marketing integrations

You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.

  • Hosted landing pages

Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.

  • Integrations with websites

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.

  • Detailled analytics

Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Other than the landing page builder, there are other features. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.

  • Leadlinks

This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

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Leadpages Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.

The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

Some templates are not always easy to use. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Content Delivery View Id

On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. These settings include:

  • Widgets
  • Page layout
  • Page styles
  • Tracking page

Let’s take a closer look at widgets within these four options.

Widgets

Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.

You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.

The button widget allows you to:

  • You can customize your button. This includes font and font size, as well as buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.

The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Content Delivery View Id

We can also look at the Forms Widget.

Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. You can use the forms widget to:

  • Integrate with email marketing or webinar services
  • Add new form fields
  • After a user clicks submit, choose what you want to do.

The last option gives you further selections into what to do. For this, you have the option to:

  • Keep the user on the current page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Email them a file. This is another way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. This widget is relatively new in Leadpages.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.

With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Content Delivery View Id

This preview is for Leadpages only. Mobile-friendly pages cannot be edited. As such, you can’t really do anything fancy with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.

This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.

Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.

Publishing

Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • You can publish through your domain that is connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as HTML Content Delivery View Id

The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is available for you to use if you wish.

Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. The process of uploading will depend on your website.

Bear in mind: You will need a domain and a web host to publish your page as an HTML.

Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. This is the most straightforward option, aside from publishing it through Leadpages.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.

Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

To control how much each variant gets, you can also choose traffic distributions. Content Delivery View Id

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.

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Leadbox (Popups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

After you have created your pop-up you can decide how it triggers. You have many options when it comes to this. Leadpages has plenty of them. Some of them include:

  • As plain text
  • As button links
  • Image links
  • As a time-locked and time-scheduled event.
  • As exit intent popup Content Delivery View Id

These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.

Alert bars

Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.

These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Sign ups for an event or webinar
  • Promoting offers
  • Expanding your mailing list

These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Even analytics can work on how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This works well when you need to send an email blast about an event to your existing members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Content Delivery View Id

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. It is now possible to convert via text messages or mobile devices.

It might be some kind of niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages also offers you three plans. The features included in these plans can vary. You might find it easier to decide which one you want by examining the plans.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo, paid annually)
Unlimited Pages All standard features All Standard and Pro Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt-in Text Campaigns 1-on-1 Quick Start Call
Free Hosting Special Discounts with Par Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • It is easy to use, especially for beginners.
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • This allows you to sort templates according to highest conversion rate. Content Delivery View Id
  • Solid integration options
  • Unlimited traffic in all plans
  • Built-in analytics
  • Easy two-step opt-ins
  • Good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • There are limited styling options.
  • Builders can be more complicated than the competitors and may not be as flexible.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • A/B Testing is limited on the Standard Plan

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Leadpages Final Thoughts

Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

That’s the thing, however. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.

Then there is a pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.

Some of the most important and crucial features are only available in more advanced plans.

The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Content Delivery View Id

The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.

All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.

Overall, Leadpages is a great service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages Frequently Asked Questions Content Delivery View Id

What makes Leadpages Unique from other landing page creators?

The best thing about Leadpages is its ability to create pop-ups or alerts.

Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

What is Leadpages?

Leadpages is a landing-page builder that generates leads.

The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Leadpages offers a free trial.

Leadpages offers a free 14-day trial.

Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.

How do I integrate Leadpages with my email marketing tool?

Leadpages integrates with many email marketing tools.

It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

This can be done by visiting the billing link in your account page. There you will see a canceled subscription. Click on this to finish the process.

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