Ecommerce And Leadpages

leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It costs a lot less too. They no longer need to spend a lot of money to get their message across.

But, this mass exodus from advertising has a downside. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

It is now much easier to acquire these leads and convert them into customers.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

leadpages-logo

For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Ecommerce And Leadpages

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.

This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.

Overall, you can simplify the landing page as a more lean and focused web page. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.

Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. Landing pages of this kind are more often used for B2B businesses.

Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.

Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What’s it All About?

Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. It is the number of templates they offer and its ease of use.

LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. For any excess time, you can help us.

Leadpages is among the oldest services of its kind on the internet. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.

Leadpages Overview 2: What can it Do?

Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.

But what about the other features? What makes Leadpages different from other websites? Here is a brief overview of what it can do. Later in this review, we will dive into these topics.

Leadpages is a landing page maker and offers the following:

  • Drag and Drop Editing

Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was introduced in 2016 as an alternative to their standard editor.

  • With a template marketplace, you get 130+ templates for free.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

  • Many marketing integrations

You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.

  • Website integrations

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. It allows you to compare and contrast your landing page formats and see which you can improve on.

  • Detailled analytics

Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Aside from the landing page builder feature. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.

  • Leadlinks

This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.

  • Leaddigits

This enables your leads to opt in to your stuff via their mobile phones and automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.

That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.

However, it would not be the end of the world, if you find no template that suits your needs or fancy.

The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Ecommerce And Leadpages

On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:

  • Widgets
  • Page layout
  • Page styles
  • Tracking page

Let’s take a closer look at widgets within these four options.

Widgets

Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.

For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.

The button widget allows you to:

  • You can customize your button. This includes font and font size, as well as buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.

You can use the second option to offer a two-step opt in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Ecommerce And Leadpages

We can also look at the Forms Widget.

Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. You can use the forms widget to:

  • Integrate with email marketing or webinar services
  • Add new fields to the form
  • After a user clicks submit, choose what you want to do.

You have more options when it comes to what you should do. You have the choice to:

  • Keep the user on the same page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Email them a file. This is another easy way to create lead magnets.

The last widget we should take a look at is the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive Previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.

With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Ecommerce And Leadpages

This preview is for Leadpages only. Mobile-friendly pages cannot be edited. You can’t do much with it.

The only way to edit how your information will look on mobile is to edit how it will look on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.

  • Publishing via Leadpages
  • Publishing through your custom domain connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as HTML Ecommerce And Leadpages

Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.

Some people feel that using your domain is not professional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. The process of uploading will depend on your website.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. You even have the option to enable SEO if you want to.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

For their A/B Split testing, Leadpages gives you a bit of control. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.

To control how much each variant gets, you can also choose traffic distributions. Ecommerce And Leadpages

Analytics

A/B Split testing is only one way to analyze your landing page performance. Leadpages offers its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.

Ecommerce And Leadpages

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Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.

Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. Some of them include:

  • As plain text
  • As button links
  • As image links
  • As a time-locked and time-scheduled event.
  • As exit intent popup Ecommerce And Leadpages

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert Bars

Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.

These alert bars communicate your message to site visitors without being distracting. They do not take a full page as pop-ups do. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Driving signups (for an event or a webinar)
  • Promoting Offers
  • Growing your mailing list

These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This works well when you need to send an email blast about an event to your existing members.

Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Ecommerce And Leadpages

Leaddigits

Leaddigits is another tool by Leadpages that grants easier conversion. This time it is through mobile devices or text messages.

It could be a niche reach. It is still an important and practical tool to have. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Among all landing page creators, Leadpages is among the most affordable. It all comes down to their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages offers three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo, paid annually)
Unlimited pages All Standard Features All Pro and Standard Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Free Hosting Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • It is easy to use, especially for beginners.
  • Allows you to create landing pages quickly
  • Easy to find templates through filters
  • Allows you to sort templates by highest conversion rate Ecommerce And Leadpages
  • Solid integration options
  • Unlimited traffic in all plans
  • Built-in analytics
  • Two-step easy opt-ins
  • Good selection of widgets
  • Alert bars and Pop-ups make for good and refreshing CTA’s on your site

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • Limited styling Options
  • Builders can be more complicated than the competitors and may not be as flexible.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • The Standard Plan does not allow for A/B testing

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Leadpages Last Thoughts

On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

This is the problem. Most of these ideas are only good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.

Then there is a pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. It even includes 200+ free templates. These are all welcome features.

Some of the most important and crucial features are only available in more advanced plans.

The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Ecommerce And Leadpages

The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.

All these beats the reason for the standard plan. To get the best out of Leadpages Pro, you will need to pay.

All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages: Frequently Asked Questions Ecommerce And Leadpages

What sets Leadpages apart from other landing page creators.

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.

Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.

How do Leadpages work?

Leadpages is a landing-page builder that generates leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.

Does Leadpages offer a free trial?

Leadpages offers a free 14-day trial.

Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.

How can I integrate Leadpages into my email marketing tool?

Leadpages integrates with many email marketing tools.

It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. Click on this to finish the process.

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