Editing Tags In Convertkit

leadpages-review

While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.

It’s no surprise that online marketers and retailers have started selling their services via the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.

But, this mass exodus from advertising has a downside. One, competition has become extremely stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

Landing Pages are a crucial tool in the Internet ecosystem.

leadpages-logo

For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Editing Tags In Convertkit

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

Overall, there are types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. This will help you decide what type of landing page to create.

These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.

Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.

Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. These page builders all share a common feature: the ability to create landing pages without the need for coding.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

mother-with-kids-looking-at-the-computer

> > Click Here to Start a Free Trial < <

LeadPages Overview: What’s it All About?

Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.

It is focused on creating landing pages and pop-ups to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.

There are two things that LeadPages sells to prospective users. It is the number of templates they offer and its ease of use.

For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.

These industries include but aren’t limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. You can save any time by helping us.

Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2: What can it Do?

Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.

But what about the other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.

  • 130+ free templates along with a template marketplace.

For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.

A paid template might be a better option if the 130+ templates are not enough.

  • Lots of marketing integrations

You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. It is entirely optional, and you can still use your own domain name.

  • Integrations with websites

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.

  • Detailled analytics

Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Other than the landing page builder, there are other features. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.

  • Leadlinks

This is a one click sign up for offers geared towards existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

using-laptop-and-smartphone

> > Click Here to Start a Free Trial < <

Leadpages Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.

The process starts with using a template, which there are 130+ free ones the service provides. You can also choose from their huge selection of paid templates.

Some templates are not always easy to use. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

However, it would not be the end of the world, if you find no template that suits your needs or fancy.

The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Editing Tags In Convertkit

You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. Which include:

  • Widgets
  • Page layout
  • Styles for pages
  • Page tracking

Within these four options, let’s examine widgets a bit closer..

Widgets

Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.

The button widget allows you to:

  • Customize your button. This includes the font and size of your button, as well buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.

You can use the second option to offer a two-step opt in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Editing Tags In Convertkit

We can also look at the Forms Widget.

We will be using many forms when working with landing pages. It is the forms widget we will use for Leadpages. It even gives you a lot of control. Using the forms widget allows you to:

  • Integrate with email marketing or webinar services
  • Add new fields to the form
  • After a user clicks submit, choose what you want to do.

You have more options when it comes to what you should do. For this, you have the option to:

  • Keep the user on the same page
  • Send them to another page like a thank you page or a confirmation page
  • Send them a file. This is another easy way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. This widget is relatively new in Leadpages.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

It is true that there is still much work required for the checkout widget and many missing features.

Responsive Previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.

With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Editing Tags In Convertkit

However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. As such, you can’t really do anything fancy with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • Publishing through your custom domain connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as HTML Editing Tags In Convertkit

Publishing your landing page using Leadpages’ domain is the easiest way. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.

However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.

Bear in mind: You will need a domain and a web host to publish your page as an HTML.

Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. This is the most straightforward option, aside from publishing it through Leadpages.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

For their A/B Split testing, Leadpages gives you a bit of control. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.

You can even choose traffic distributions to control how much goes to each variant. Editing Tags In Convertkit

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.

Editing Tags In Convertkit

> > Click Here to Start a Free Trial < <

Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. Some of them include:

  • As plain text
  • Click the button to see more
  • As image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Editing Tags In Convertkit

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert Bars

Leadpages’ unique feature is the ability create notification bars and alert bars. This tool is another one that has just been rolled out.

These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:

  • Driving signups (for an event or a webinar)
  • Promoting Offers
  • Growing your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This is highly effective whenever you email blast for an event you want to send your current members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Editing Tags In Convertkit

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.

It might be some kind of niche reach. It is still an important and practical tool to have. You can send more to your customers the more conversions you can collect.

neat-desk

> > Click Here to Start a Free Trial < <

Leadpages Price Point

Among all landing page creators, Leadpages is among the most affordable. It all comes down to their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages offers three plans. The features included in these plans can vary. You might find it easier to decide which one you want by examining the plans.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo, paid annually)
Unlimited Pages All standard features All Pro and Standard Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Free Hosting Special Discounts with Par Leadpages Virtual Workshops
Connect 1 Domain
200+ Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros and Cons

Pros

  • More Affordable than the Competition
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • This allows you to sort templates according to highest conversion rate. Editing Tags In Convertkit
  • Solid integration options
  • Unlimited traffic in all plans
  • Analytics built-in
  • Easy two-step opt-ins
  • Good selection of widgets
  • Alert bars and Pop-ups make for good and refreshing CTA’s on your site

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • There are limited styling options.
  • Builders can be more complicated than the competitors and may not be as flexible.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • The Standard Plan does not allow for A/B testing

holding-credit-card

> > Click Here to Start a Free Trial < <

Leadpages Last Thoughts

On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. Drag-and-drop builders make it easy to create a landing page that is creative.

That’s the thing, however. Most of these ideas are only good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.

There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It offers unlimited pages, traffic, and leads. You even get 200+ templates for free. Of course, these are all very welcome features.

Some of the most important and crucial features are only available in more advanced plans.

The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Editing Tags In Convertkit

Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.

Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.

Leadpages Frequently Asked Questions Editing Tags In Convertkit

What sets Leadpages apart from other landing page creators.

The best thing about Leadpages is its ability to create pop-ups or alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.

How much do Leadpages Cost?

Leadpages cost will depend on the type of plan you want to take.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

What is Leadpages?

Leadpages is a landing page builder that aims to generate leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.

Does Leadpages offer a free trial?

Yes, Leadpages offers a 14-day free trial.

Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.

How do I integrate Leadpages with my email marketing tool?

Leadpages integrates with many email marketing tools.

The way to integrate them would depend on the email service. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? How do I do that?

Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.

You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. To complete the process, click on this link

Editing Tags In Convertkit

leadpages-vs-competition

Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.

Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.

leadpages-logo
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.

The Best Practices for Making the Best Landing Pages Editing Tags In Convertkit

We now know what landing pages do. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. However, we can always try.

  • Have your headline focus on benefits.

Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.

It is best to try to prevent this from happening. One of the best ways to do this is to let them know what it is all about. Headlines are the best way to reach this in the fastest time.

The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.

  • Choose a good illustration

We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.

In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.

  • Write a good copy

To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. Think of it this way. While the headline gets the attention, the copy retains it.

Make sure your copy is clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance

  • The lead form should be visible from the first glance.

Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.

Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.

  • Get involved

Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?

The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.

Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”

  • Show a relevant offer

While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.

Selling or offering something relevant to the customer’s needs is the best way to do business. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.

Sooner or later, they will see the relevance and cave into your offer.

  • Only ask what you need

You want to gather as much information about your leads as possible. However, asking too much can be very suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.

You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quality can be more important than quantity.

  • All navigation removed

One thing landing pages are known for is the lack of navigation on their sites. This is the right thing to do if you are serious about your offer. Your product and your whole message are at the front and center of the page.

Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.

You do not want that.

Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.

  • Make sure that your page is accessible on every device.

A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.

Your page must be mobile-friendly if you want to reach as many people as possible. You don’t want your forms to fail just because your website can’t load it on mobile. That would be a big “oof” on your part.

  • Optimize for Search

Of course, you want your page to be easily searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.

SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. You can sell more of your product if you master SEO.

  • Remember to use a thank you page.

A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. You can also use it for other purposes.

This part can be used to fulfill your promise (i.e. an instant download button for your offer).

The page can be used to upsell leads and direct them towards more products. This will result in new sales.

You can also use it to express your gratitude and promote your products. This could be a great way to promote your products.

online-shopping-with-friends

> > Click Here to Start a Free Trial < <

Leadpages

Leadpages Overview

Leadpages is a website that focuses on creating landing pages.

Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.

Leadpages generated landing pages are very versatile. They can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.

Leadpages is one of the most affordable landing page generator services. Leadpages is a service that focuses on small businesses and not large corporations or websites.

Landing pages are also very proud of their customizability. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.

In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:

  • Photography
  • Travel
  • Ecommerce
  • Real Estate
  • Construction Supply

In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.

Leadpages Features

Leadpages Landing Page Builder

Without this feature, Leadpages would not exist. This is what users are looking for in landing page builders. Everything else is just extra.

In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature is a standard feature for any service that calls itself landing page builders.

Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.

To increase engagement, you can add social likes or comments to any page. The new timing control allows you to set elements to appear after a delay.

Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.

This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. However, there is no way to edit it.

As such, if you want a more customized mobile website, you are out of luck.

This reengineering may still require a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.

Templates

LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.

Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. From there, you can change the text, which images to show, and how they are shown.

The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple

Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.

This service seems to be necessary. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some templates may need some tweaking to be relevant to current trends and times. Editing Tags In Convertkit

Widgets

The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.

The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.

Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. This widget can be used for multiple purposes.

The forms widget lets you integrate the information into your preferred email marketing and webinar services. You can also choose what happens to your leads after they submit the information. It is up to you whether you want them to stay on the same page or send them a file. Editing Tags In Convertkit

The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.

Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.

Note: Checkouts are available to Pro and Advanced Customers only.

Analytics and A/B Testing

Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.

A/B testing might help with that. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.

Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.

Another feature that helps in determining how your landing page is doing is analytics. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Editing Tags In Convertkit

If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.

Leadbox (Popups)

Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. You can create these lead boxes using the same drag and drop builder as your landing page. There is no code required.

The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. To schedule when the pop-up appears, you can use a timer. You can even tell it to appear whenever the user intends to exit your page.

The Leadbox offers many more ways to increase your conversions. This requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.

Alert Bars

Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.

For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.

Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. Editing Tags In Convertkit

Leadlinks and Leaddigits

Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.

It acts as an invitation for Leadlinks. It will create an email for you and send it to your subscribers. They will be signed up for the event as soon as they click the link. No sign-ups required.

Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.

While these two features are entirely situational and have a niche use. These are good tools to have if you need a different way to reach your target audience.

Leadpages Prices

Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.

Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. Editing Tags In Convertkit

Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo, paid annually)
  • Unlimited Pages
  • Unlimited Traffic
  • Unlimited leads
  • Unlimited Pop Ups
  • Unlimited Alert Bars
  • Free Hosting
  • Connect 1 Domain
  • 200+ Free Mobile Responsive Templates
  • 40+ Standard Integrations
  • Facebook and Instagram AdBuilder
  • Tech Support Via Email
  • Weekly Group Coaching
  • All features found in the Standard plan
  • Online Sales and payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt in Text Campaigns
  • Special Discounts with Par
  • All features available in both the pro and standard plans
  • Advanced integrations
  • 5 sub-accounts free
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 quick start Call
  • Leadpages Virtual Workshops

Pros and cons of Leadpages

Pros

  • An affordable price point
  • For beginners, it is simple to use
  • You can quickly create landing pages with GIves
  • There are many templates (that you can sort).
  • Solid integration options
  • All plans include unlimited traffic.
  • Analytics built-in and easily accessible
  • Allows you to make easy two-step opt-ins
  • A great selection of widgets to help you build your landing pages
  • Pop ups and alert bars are innovative ways to convert leads and collect them.

Cons

  • Lacks the ability to customize mobile version of your landing pages
  • Additional templates may be more expensive.
  • Limited styling options
  • Builder can be buggy.
  • Builder is more complicated to use than other drag-and-drop builder.s
  • No enterprise option prices
  • A/B Testing is not offered on the standard plan.

Editing Tags In Convertkit

> > Click Here to Start a Free Trial < <

Leadpages versus Clickfunnels

Clickfunnels Overview

Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.

Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.

In terms of landing pages, click funnels allows you to make a series of them. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.

Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.

Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.

Clickfunnels Features

First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.

To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.

How does Clickfunnels work as a landing-page creator?

Drag and Drop Editor

Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is known as the Etison editor. Editing Tags In Convertkit

The Etison editor allows you to create pages for desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.

The builder also allows you to set advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.

This drag and drop is sometimes a little limited. It’s a small price to pay for its simplicity.

Templates

Clickfunnels also has built in templates you can use to easily start making your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.

The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.

Split Testing and Analytics

ClickFunnels offers split testing, which allows you to compare which page converts better. You only even need one page to start split testing.

You can then click the “Create Variation” button to generate a new version that you can modify. You can then see the differences between the pages.

ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Editing Tags In Convertkit

The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.

Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.

Basic Plan (87 USD per month, payable annually) Platinum Plan ($247.50 per month if billed annually)
  • 20 Funnels
  • 100 pages
  • 20,000 visits per month
  • Unlimited contacts
  • 1 sub user
  • 3 Custom domains
  • 3 payment gateways
  • Email support
  • FunnelFlix
  • Unlimited Funnels
  • Unlimited Pages
  • Unlimited Monthly Visits
  • Unlimited Contacts
  • 3 Sub User
  • 9 Custom Domains
  • 9 Payment Gateways
  • Priority Support
  • FunnelFlix Platinum
  • Follow-up Funnels
  • Weekly Hackathons
  • Backpack (affiliate tools)

Clickfunnels Cons and Pros

Pros

  • More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
  • Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
  • Allows you to Share your funnel with other members
  • Hip pages that can be customized and made to order
  • Are you able to provide reliable analytics
  • Split testing even in the basic plans
  • One-click upsells

Cons

  • Premium Plan too expensive
  • The standard plan doesn’t provide unlimited funnels, pages or visitors.
  • Split testing capabilities are just basic
  • Sometimes the landing page builder can be somewhat buggy. Editing Tags In Convertkit

looking-at-laptop

> > Click Here to Start a Free Trial < <

Leadpages versus Unbounce

Unbounce Overview

Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.

Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.

It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).

Unbounce came from a time when “landing page” was nothing but a buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. He was tired of waiting for technology to advance that he decided he would develop it.

Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.

Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.

Unbounce Features

Drag and Drop Builder

Unbounce offers a drag-and-drop builder. It was designed to make landing pages easy without requiring any technical knowledge. In fact, Unbounce drag and drop builder is the first of its kind on the internet.

It allowed them to create a lot of landing pages quickly, true to their vision.

Unbounce’s builder also allows you to use 100+ free templates. These templates are a good place to start when creating your first beginner landing page.

The landing page builder of their site is very user-friendly. The page builder is easy to use and doesn’t have any bugs. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions

Clone and edit your Landing Pages

There are times when you get repetitive with multiple landing pages. There are also times when you want to reuse a complex landing page that is too meticulous to edit. Editing Tags In Convertkit

Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.

Popups and sticky bars

Unbounce added sticky bar and popup features to help increase conversions.

The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.

Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. It provides for an interesting content delivery to your chosen audience.

The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.

A/B Testing, Reports, and Analytics

It takes multiple tries before you can find the right landing page design that fits your website. For landing page builders to be successful, A/B testing should always be an option. Unbounce has made it a point to have the best A/B testing capabilities.

Their A/B testing even works for the pop ups and sticky bars. This will allow you to determine which conversion tools work best for your page.

Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.

However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. To use this function, you will need a script manager. So you will need to learn that if you want to fully get the scope of your reports.

Dynamic text replacement

Unbounce is a popular choice for PPC marketers. This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.

This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.

Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. You are able to create landing pages that are targeted with pinpoint precision.

Smart Traffic Editing Tags In Convertkit

Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.

Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.

Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.

Unbounce Price

Unbounce offers three plans that customers can choose from to use their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.

Each plan also has a set of common features:

  • Classic and smart builder
  • Unlimitless landing pages
  • Unlimited pop ups
  • Unlimited sticky bars
  • Access to unbounce apps
Launch ($72 per Month) Optimize($108 per month) Accelerate ($180 per month)
  • Conversions up to 500
  • Up to 20,000 visitors
  • 1 domain
  • Up to 1,000 conversions
  • Visitors up to 30,000
  • 5 domains
  • 30% more conversions with Smart Traffic
  • Conversions up to 2,500
  • Up to 50,000 visitors
  • 10 domains
  • Get 30% More

Pros and cons of Unbounce

Pros

  • It is flexible and allows you to design your landing pages in a way that suits you best.
  • Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
  • WordPress is easy to integrate
  • Automated A/B Testing in all plans
  • Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
  • Professionally optimized templates allows for easy starting line in making pages
  • You have more options for converting leads with pop ups and sticky bars
  • Smart Traffic is the next big thing in landing pages. Editing Tags In Convertkit

Cons

  • Some key functions are missing from Form Builder
  • Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
  • There are limited publishing options. There are a limit to the number of pages you can publish.
  • Mobile editors must be optimized.

sitting-beside-shopping-bags

> > Click Here to Start a Free Trial < <

Leadpages versus Instapages

Instapages Overview

Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.

This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.

Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.

Instapage Features

Drag and Drop Builder

Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It is very easy to pick up and anybody can start making a landing page.

It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. Even landing pages with no sense can be created.

The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.

Customizable Templates

Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.

In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.

Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.

Instablock

This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.

This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.

Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. This can be used to create blocks that function as widgets. Editing Tags In Convertkit

Instablock templates are available if you need to get an idea of how they work.

Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.

Responsive pages

Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.

Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.

That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.

This tool allows users to see whether their call to action placement is efficient. Editing Tags In Convertkit

Collaborative Tools

This feature was also designed with Instapage’s core customers in mind.

Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. Comment mode is basically a team member who can comment on a landing page.

This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. You can tag other members using @mentions.

If changes have been made, they can notify the members once the issues have been fixed. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.

Instapage Price

Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.

Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan

Business Plan ($199 per month paid annually) Enterprise Plan (Custom price based on the services selected)
  • No Conversion Limits
  • Unlimited Domains
  • Server-side A/B Testing
  • Real-time visual collaboration
  • Instablocks
  • AMP Pages and Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic Text Replacement
  • SSI encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • All features included with the Business Tier
  • Salesforce Integration
  • Marketo Integration
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Multi-step Forms
  • Custom fonts
  • SSO
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downlaods
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • Integrations Custom
  • Conversion Consulting
  • Design Services
  • Customer Success Manager

Instapage Pros & Cons

Pros

  • Drag and drop builder is easy to use, but it’s super flexible
  • Unlimited Conversion
  • Good number of professional landing page template ready for use
  • Publishing options that are good
  • Integrates with most internet marketing services and tools
  • Heat mapping, which is built in, is one of the most powerful analytical tools available
  • Collaboration tools allows teams to work on landing pages
  • Online documentation is available to clarify more complicated aspects Editing Tags In Convertkit

Cons

  • It is not affordable for the majority of the market because it has a higher price
  • We lack a lot of widgets
  • Only custom plans allow for A/B testing
  • The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.

online-shopping

> > Click Here to Start a Free Trial < <

Leadpages Versus Competitor Verdict Editing Tags In Convertkit

Leadpages is a leading brand in making landing pages. Its price and ease-of-use are the main reasons for this success. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.

Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.

Buggy ones will only lead to headaches over the long-term.

Leadpages is a solid option if they can optimize their builder to match the level of the competition.

Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.

Right now it would be safe to say that:

Leadpages is a great landing page solution for people looking for affordable options.

With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.

Instapage is a great landing page solution for bigger businesses and enterprises.

Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..

Honorable Mentions

Sumo(SumoMe)

Sumo, formerly SumoMe, is less of an online website. It is more like a toolkit. Honestly, Sumo functions nearer to a widget.

In terms of a landing page builder, there really is nothing to compare it to with landing pages. Its features are still designed to convert leads.

One feature to note is its list builder. Which basically converts one-time visitors into lifelong readers and customers. It basically acts as a list-builder.

Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.

ConvertKit

ConvertKit is both an email service provider and a landing site builder. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.

Let’s examine ConvertKit’s focus on landing pages.

It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.

These landing pages can be customized to reflect your brand but customization is limited to the essentials.

ConvertKit should be used only if you are primarily an email service provider

error: Content is protected !!