Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
The Best Practices for Making the Best Landing Pages Email Marketing
We now know what landing pages do. We now need to think about how to create the best landing pages. There is no way to guarantee a landing page that converts 100%. We can still try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
As much as possible, make your copy clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. Make the forms the central focus of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Display a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quantity can be better than quality.
- All navigation removed
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. This will increase your conversion rate.
- Make sure that your page is accessible on every device.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Your page should be searchable. How a product performs depends on how easily it can be searched. Search engine optimization (SEO) is one way to achieve this.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. Master SEO, and you can find yourself selling more of your product.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
You can also use it to express your gratitude and promote your products. This might go a long way for promotion.
Leadpages is a website whose main selling point is to create a landing page.
Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.
Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
They even have landing page templates that can be used for various types of products and services. Some of these include but are not limited to:
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Landing Page Creator
Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.
In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature has become a standard for all services that styles themselves as landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. You can even use the added new timing control to let elements appear after a time delay.
Their drag-and-drop builder also makes it responsive. That means all pages you create can be compatible with mobile devices too. When seen through a mobile device, the page will look spick and clean.
This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. The designers may have an idea of what it might look like. It is impossible to change it.
You are therefore out of luck if you need a mobile website that is more personalized.
This reengineering may still require a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. From there, you can change the text, which images to show, and how they are shown.
The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Email Marketing
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. This is a crucial function that you should get hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. This widget can be used for multiple purposes.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. Email Marketing
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.
Lastly, the checkout widget is another important one to cover. This widget allows you to collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
Analytics and A/B Testing
On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Email Marketing
You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
Leadboxes are unique in that you have the ability to choose how they should be activated. You can link it to a plain text or button link. To schedule when the pop-up appears, you can use a timer. It can be set to appear when the user exits your site.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. This requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Pop ups should be used in a balanced manner.
The Leadpages system has a new feature called alert bars, or notification bars. So far, only Leadpages offers this feature.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. Email Marketing
Leadlinks and Leaddigits
Leadlinks and Leaddigits are two new additions to the Leadpages system. They share some similarities. The environment in which they are used is what distinguishes them.
For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. They will be signed up for the event as soon as they click the link. No sign-ups required.
Leaddigits also work on the same principle. Leaddigits works on both mobile devices and text messages.
These two features can only be used in certain situations. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. Paying for more upfront will save you more money in the long run. Email Marketing
You can also choose from the three Leadpages plans. The higher plan usually has all the features from the previous plan and then some.
|Leadpages Standard ($37/mo, paid annually)||Leadpages Pro ($79/mo, paid annually||Leadpages Advanced ($321/mo, paid annually)|
Pros and cons of Leadpages
- An affordable price point
- For beginners, it is simple to use
- GIves you to make landing pages in a short amount of time
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Built-in and accessible analytics
- Two-step easy opt-in process
- Nice selection of widgets for building your landing pages.
- Alert bars and pop ups make for novel ideas to convert and gather leads.
- Mobile version is not possible.
- Extra templates can cost extra
- There are very few styling options.
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- Standard plans do not offer A/B testing.
Leadpages versus Clickfunnels
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
However, to keep things fair, we should only focus on the landing page capabilities of the service. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels has a drag and drop landing page maker. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Email Marketing
The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
That said, this drag and drop can be a bit limited at times. It’s a small price to pay for its simplicity.
Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.
Clickfunnels templates don’t just work for landing pages. There are templates for just about everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Analytics and Split Testing
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.
On the analytics side, ClickFunnels has reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Email Marketing
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. You will be amazed at all the features that come with this $87 plan.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
|Basic Plan (87 USD per month, payable annually)||Platinum Plan ($247.50 per Month if you bill annually)|
Clickfunnels Cons and Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- You can share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing even in the basic plans
- One-click upsells
- Premium Plan is too steep of a price
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing is a basic capability
- Sometimes the landing page builder can be somewhat buggy. Email Marketing
Leadpages versus Unbounce
Overview of Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Drag and Drop Builder
Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder also allows you to use 100+ free templates. These templates can be a great place to start when you are creating your first landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and Edit Your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Email Marketing
Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. This feature lets you use your existing landing page as a template.
Popups and Sticky Bars
Unbounce added sticky bar and popup features to help increase conversions.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.
Analytics, Reports, A/B Testing
It takes multiple tries before you can find the right landing page design that fits your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
Their A/B testing even works for the pop ups and sticky bars. This will allow you to determine which conversion tools work best for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic Text Replacement
Unbounce is a popular choice for PPC marketers. This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic Email Marketing
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
Each plan also has a set of common features:
- Smart and classic builder
- Unlimited landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
|Launch ($72 per month)||Optimize($108 per month)||Accelerate ($180 per month)|
Unbounce Pros and Cons
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- Easy to Integrate using WordPress
- All plans include automated A/B testing
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Email Marketing
- Form Builder lacks some key functions
- Split testing can only be done for pages created within Unbounce. You cannot compare landing pages made outside of the service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors must be optimized.
Leadpages versus Instapages
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.
This focus has led them to become the most advanced landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Instapage also gives you templates available for use. Like most templates, these can be used as starting blocks in creating your landing pages.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. Email Marketing
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. All edits and updates to that block will be automatically applied to your published pages.
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These pages are generated as soon as a landing page is created.
Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. Email Marketing
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan
|Business Plan ($199 monthly, payable annually)||Enterprise Plan (Custom Price Depending on choice of Services Taken)|
Instapage Pros and Cons
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- There are many professional landing page templates available.
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Collaboration tools allows teams to work on landing pages
- Online documentation is available to clarify more complicated aspects Email Marketing
- Higher price makes it not available for most of the market
- Lacks a lot of widgets
- A/B testing found only in custom plan
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
Leadpages Versus Competitor Verdict Email Marketing
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.
Right now it would be safe to say that:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. Its features are still designed to convert leads.
One feature to note is its list builder. Which basically converts one-time visitors into lifelong readers and customers. Basically, it functions as a mailing list gatherer.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit is both an email service provider and a landing site builder. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.
Let’s examine ConvertKit’s focus on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
ConvertKit should be used only if you are primarily an email service provider