While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
But, this mass exodus from advertising has a downside. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
Landing Pages are a crucial tool in the Internet ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Export Lead List Sales Navigator
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A call to action is a brief phrase that encourages your visitors to take the desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
There are many types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. Landing pages of this kind are more often used for B2B businesses.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. Leadpages is among the more famous names.
It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.
These industries include but aren’t limited to:
- Real estate
- Photography
- Travel
- E-commerce
The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. For any excess time, you can help us.
Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. During that time, the company was based in Minneapolis in the United States. It was not until the beginning of the new decade that he sold the company.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2: What can it Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.
- 130+ free templates along with a template marketplace.
If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. You can hit publish once you are done.
A paid template might be a better option if the 130+ templates are not enough.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.
- Hosted landing pages
For easier publishing, Leadpages allows you to host all your landing pages on their website. It is entirely optional, and you can still use your own domain name.
- Integrations with websites
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailled analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Aside from the landing page builder feature. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can be used to help in boosting your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Export Lead List Sales Navigator
You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. Which include:
- Widgets
- Page layout
- Styles for pages
- Page tracking
Let’s take a closer look at widgets within these four options.
Widgets
Widgets are the main building blocks of your page. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
The button widget allows you to:
- Customize your button. This includes font and font size, as well as buttons and text colors.
- To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.
The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Export Lead List Sales Navigator
Another widget we can look at is the Forms Widget.
We will be using many forms when working with landing pages. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. You can use the forms widget to:
- Integrate with webinar or email marketing services
- Add new form fields
- After a user clicks submit, choose what you want to do.
The last option gives you further selections into what to do. For this, you have the option to:
- Keep the user on the same page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another way to create lead magnets.
The last widget we should take a look at is the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.
Responsive previews
Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.
Leadpages ensures that your designs are responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Export Lead List Sales Navigator
However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. You can’t do much with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.
This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- WordPress Plugin – Publishing
- Publishing as an HTML Export Lead List Sales Navigator
Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.
Some people feel that using your domain is not professional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.
However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
To control how much each variant gets, you can also choose traffic distributions. Export Lead List Sales Navigator
Analytics
A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. It is as simple as creating your landing page with the drag-and drop builder.
After you have created your pop-up you can decide how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- As plain text
- As button links
- As image links
- As a time-locked, time-scheduled event.
- As exit intent popup Export Lead List Sales Navigator
These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.
Alert Bars
Leadpages’ unique feature is the ability create notification bars and alert bars. This tool is another one that has just been rolled out.
These alert bars communicate your message to site visitors without being distracting. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting offers
- Growing your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Even analytics can work on how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Export Lead List Sales Navigator
Leaddigits
Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.
It might be some kind of niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. However, each option can lower the price point significantly.
Leadpages also offers you three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo – paid annually) |
| Unlimited Pages | All standard features | All Standard and Pro Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt-in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Special Discounts with Par | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Free Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros and Cons
Pros
- More Affordable than the Competition
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- Easy to find templates through filters
- This allows you to sort templates according to highest conversion rate. Export Lead List Sales Navigator
- Solid integration options
- All plans include unlimited traffic.
- Built-in analytics
- Two-step easy opt-ins
- A good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Costs extra to upload some custom templates
- Limited styling Options
- Builder can be clunky and not as flexible as the competitors.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Final Thoughts
On paper, Leadpages is a good idea. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.
That’s the thing, however. These ideas can only be described as good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
A/B Split testing is the most important feature of all. I mentioned in this review that A/B testing is important in creating a top-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Export Lead List Sales Navigator
Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.
These are all reasons why the standard plan is not available. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.
Leadpages Frequently Asked Questions Export Lead List Sales Navigator
What makes Leadpages Unique from other landing page creators?
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
How do Leadpages work?
Leadpages is a landing page builder that aims to generate leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.
Does Leadpages offer a free trial?
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How do I integrate Leadpages with my email marketing tool?
Leadpages integrates with many email marketing tools.
It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. To complete the process, click on this link