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leadpages-vs-competition

Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. If you are one who likes to click on ads, then you have probably visited more.

Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.

leadpages-logo
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.

The Best Practices for Making the Best Landing Pages F1 Opt Independent Contractor Linkedin

We now know what landing pages do. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. However, we can always try.

  • Have your headline focus on benefits.

Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.

So it is in your best interest to find ways to stop this. One of the best ways to do this is to let them know what it is all about. This is best done quickly with headlines.

People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.

  • Use a great illustration

We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.

The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.

  • Write a good copy

To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. Think of it this way. The headline grabs attention, but the copy keeps it.

Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.

  • Make the lead form visible at first glance

One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.

Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.

  • Get involved

Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?

The call to action, or “CTA,” is the most important part of the landing page. Without it, you have a useless landing page. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.

Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”

  • Display a relevant offer

While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.

The best way to go about things is to offer or sell something that is relevant to what they are looking for. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.

They will eventually see the value and accept your offer.

  • Only ask what you need

It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. You don’t need to give your email address or name.

Remember, you want to get only the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quality can be more important than quantity.

  • All navigation removed

Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your product and your whole message are at the front and center of the page.

As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.

You do not want that.

Your call to action should be the focus of your audience. This will increase your conversion rate.

  • Make sure your page is available on all devices.

A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.

If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.

  • Optimize for Search

Your page should be searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.

This is a very involved process that includes optimizing keywords and making your copy target key phrases. Master SEO, and you can find yourself selling more of your product.

  • Make sure to include a thank-you page.

A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.

This part can be used to fulfill your promise (i.e. an instant download button for your offer).

The page can be used to upsell leads and direct them towards more products. This will result in new sales.

You can also use it to express your gratitude and promote your products. This could be a great way to promote your products.

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Leadpages

Leadpages Overview

Leadpages is a website that focuses on creating landing pages.

They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.

Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.

Leadpages is one of the most affordable landing page generator services. Leadpages is a service that focuses on small businesses and not large corporations or websites.

Landing pages pride themselves on their customization. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. At every turn, there is a template available for you.

In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:

  • Photography
  • Travel
  • Ecommerce
  • Real Estate
  • Construction Supply

In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.

Leadpages Features

Leadpages Landing Page Creator

Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. All other features are just an added bonus.

Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.

Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.

To increase engagement, you can add social likes or comments to any page. The new timing control allows you to set elements to appear after a delay.

Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. When seen through a mobile device, the page will look spick and clean.

However, there are limitations to this responsiveness. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. The designers may have an idea of what it might look like. It is impossible to change it.

You are therefore out of luck if you need a mobile website that is more personalized.

That said, this reengineering might still need a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.

Templates

LeadPages’ page builders have relied heavily on templates. After all, it is where you begin creating your landing pages.

Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.

If the drag-and-drop builder already makes the process easy, the templates just make it even easier. If you’re looking to create several templates, choosing a good template will save you time.

If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. Of course, these templates are paid separately, regardless of your plan.

This service seems to be necessary. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. F1 Opt Independent Contractor Linkedin

Widgets

The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.

The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.

The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.

Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. F1 Opt Independent Contractor Linkedin

The social-like widget is also another interesting widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.

The checkout widget is an important feature to remember. This widget allows you to collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.

Note: Checkouts are available to Pro and Advanced Customers only.

A/B Testing and Analytics

On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.

A/B testing might help with that. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.

Leadpages makes it easy for users to perform A/B split tests from their dashboard.

Another feature that helps in determining how your landing page is doing is analytics. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. F1 Opt Independent Contractor Linkedin

If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.

Leadbox (Popups)

Leadbox is Leadpages’ version of popups. These popups can be used to increase conversion rates. You can create these lead boxes using the same drag and drop builder as your landing page. There is no code required.

Leadboxes are unique in that you have the ability to choose how they should be activated. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. You can even tell it to appear whenever the user intends to exit your page.

The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Remember to keep the right balance when using pop ups.

Alert bars

The Leadpages system has a new feature called alert bars, or notification bars. This feature is only available in Leadpages.

For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. The key difference is that the notification bars don’t obstruct the user’s experience.

Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. F1 Opt Independent Contractor Linkedin

Leaddigits and Leadlinks

Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.

For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. They will be signed up for the event as soon as they click the link. No sign-ups required.

Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.

These two features can only be used in certain situations. They are still good tools to have in case you want a more interesting way to reach your audience.

Leadpages Prices

Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.

Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. Paying for more upfront will save you more money in the long run. F1 Opt Independent Contractor Linkedin

You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo, paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo, paid annually)
  • Unlimited Pages
  • Unlimited Traffic
  • Unlimited leads
  • Unlimited Pop-Ups
  • Unlimited Alert Bars
  • Free Hosting
  • Connect 1 Domain
  • 200+ Free Mobile Responsive Templates
  • 40+ Standard Integrations
  • Facebook and Instagram AdBuilder
  • Tech Support Via Email
  • Weekly Group Coaching
  • All Features found in Standard plan
  • Online sales and payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns
  • Special Discounts with Par
  • All features found in standard and pro plan
  • Advanced integrations
  • 5 free sub accounts
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 quick start Call
  • Leadpages Virtual Workshops

Pros and cons of Leadpages

Pros

  • An affordable price point
  • For beginners, it is simple to use
  • GIves you to make landing pages in a short amount of time
  • There are many templates (that you can sort).
  • Solid integration options
  • All plans provide unlimited traffic.
  • Analytics built-in and easily accessible
  • Two-step easy opt-in process
  • A great selection of widgets to help you build your landing pages
  • Alert bars and pop ups make for novel ideas to convert and gather leads.

Cons

  • Lacks the ability to customize mobile version of your landing pages
  • Additional templates may be more expensive.
  • Limited styling options
  • Builder can be buggy.
  • Builder is more complicated to use than other drag-and-drop builder.s
  • No enterprise option prices
  • A/B Testing is not offered on the standard plan.

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Leadpages versus Clickfunnels

Clickfunnels Overview

Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. It is easy to see why Clickfunnels also includes landing pages.

Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.

In terms of landing pages, click funnels allows you to make a series of them. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.

Clickfunnels is the brainchild of businessman and author Russel Brunson. He was an expert in email marketing and the invention of Clickfunnels was no surprise.

Brunson started the service to help him and his team create sales funnels. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.

Clickfunnels Features

First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.

To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.

So how is Clickfunnels as a landing page creator?

Drag and Drop Editor

Clickfunnels has a drag and drop landing page maker. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. F1 Opt Independent Contractor Linkedin

The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.

Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.

That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.

Templates

Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.

Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.

Split Testing and Analytics

ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.

You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.

ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. F1 Opt Independent Contractor Linkedin

The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.

ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.

Basic Plan (87 USD per month, payable annually) Platinum Plan ($247.50 per Month if you bill annually)
  • 20 Funnels
  • 100 pages
  • 20,000 visits per month
  • Unlimited contacts
  • 1 sub user
  • 3 Custom domains
  • 3 payment gateways
  • Email support
  • FunnelFlix
  • Unlimited Funnels
  • Unlimited Pages
  • Unlimited Monthly Visits
  • Unlimited Contacts
  • 3 Sub User
  • 9 Custom Domains
  • 9 Payment Gateways
  • Priority Support
  • FunnelFlix Platinum
  • Follow-up Funnels
  • Weekly Hackathons
  • Backpack (affiliate tool)

Clickfunnels Cons and Pros

Pros

  • More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
  • Supports the Backpack CRM and InfusionSoft.
  • You can share your funnel with other members
  • Customizable and hip pages
  • Are you able to provide reliable analytics
  • Split testing is possible even with the most basic plans
  • One-click upsells

Cons

  • Premium Plan too expensive
  • The standard plan does not provide unlimited funnels, pages, and visitors
  • Split testing capabilities are just basic
  • Sometimes the landing page builder can be somewhat buggy. F1 Opt Independent Contractor Linkedin

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Leadpages versus Unbounce

Overview of Unbounce

Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.

Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.

It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).

Unbounce came from a time when “landing page” was nothing but a buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.

Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.

Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.

Unbounce Features

Drag and Drop Builder

Unbounce offers a drag-and-drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.

It allowed them to create a lot of landing pages quickly, true to their vision.

Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.

Their landing page builder is also very intuitive. The page builder is easy to use and doesn’t have any bugs. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions

Clone and Edit Your Landing Pages

There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. F1 Opt Independent Contractor Linkedin

Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.

Popups and Sticky Bars

In their focus to create more conversions, Unbounce has added a popup and sticky bar features.

Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.

Pop ups offer new ways to connect with people. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.

The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.

A/B Testing, Reports, and Analytics

It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.

Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.

Dynamic text replacement

Remember Unbounce being super popular with PPC marketers? This is why. This tool will allow you to create landing pages based on the search terms of your audience.

This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.

It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. You are able to create landing pages that are targeted with pinpoint precision.

Smart Traffic F1 Opt Independent Contractor Linkedin

Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.

Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.

Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.

Unbounce Price

In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.

Each plan also has a set of common features:

  • Classic and smart builder
  • Unlimitless landing pages
  • Unlimited pop-ups
  • Unlimited sticky bars
  • Access to unbounce Apps
Launch ($72 per month) Optimize($108 per month) Accelerate ($180 per month)
  • Up to 500 conversions
  • Up to 20,000 visitors
  • 1 domain
  • You can convert up to 1,000 units
  • Up to 30,000 visitors
  • 5 domains
  • 30% more conversions with Smart Traffic
  • Up to 2,500 conversion
  • Visitors up to 50,000
  • 10 domains
  • 30% more on

Pros and cons of Unbounce

Pros

  • The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
  • The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
  • WordPress is easy to integrate
  • All plans include automated A/B testing
  • It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
  • Templates that are professionally optimized allow for a simple start in creating pages
  • You have more options for converting leads with pop ups and sticky bars
  • Smart Traffic is the next big thing in landing pages. F1 Opt Independent Contractor Linkedin

Cons

  • Some key functions are missing from Form Builder
  • Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
  • There are limited publishing options. There are a limit to the number of pages you can publish.
  • Mobile editors must be optimized.

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Leadpages versus Instapages

Instapages Overview

One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.

This focus has led them to become the most advanced landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.

That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.

Instapage Features

Drag and Drop Builder

Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.

You even have complete freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.

The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.

Customizable Templates

Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.

In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.

These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.

Instablock

This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.

This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.

Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. F1 Opt Independent Contractor Linkedin

Instablock templates are available if you need to get an idea of how they work.

Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.

Responsive pages

Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.

Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.

Analytics and Testing

Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.

That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.

Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. F1 Opt Independent Contractor Linkedin

Collaborative Tools

This is another feature that was clearly put with Instapage’s core customer base in mind.

Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.

It takes only a click to remove the offending portion. Other team members can also pile on the commons or respond with suggestions. You can tag other members using @mentions.

They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.

Instapage price

Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. That said, if you are really curious with how their service works, you can try their 14 day free trial.

Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan

Business Plan ($199 per month paid annually) Enterprise Plan (Custom price based on the services selected)
  • There are no conversion limits
  • Unlimited Domains
  • Server-side A/B testing
  • Real-time visual collaboration
  • Instablocks
  • AMP Pages and Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic text replacement
  • SSI encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • All features included with the Business Tier
  • Salesforce Integration
  • Marketo Integration
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Multi-step Forms
  • Custom fonts
  • SSO
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downlaods
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Specialized Launch Specialist
  • Implementation of custom features
  • Custom Integrations
  • Conversion Consulting
  • Design Services
  • Customer Success Manager

Instapage Pros & Cons

Pros

  • Easy to sue drag and drop builder that is super flexible
  • Unlimited Conversion
  • There are many professional landing page templates available.
  • Good publishing options
  • Integrates with most internet marketing services and tools
  • Heat mapping, which is built in, is one of the most powerful analytical tools available
  • Collaboration tools allows teams to work on landing pages
  • Online documentation exists to help for more confusing aspects F1 Opt Independent Contractor Linkedin

Cons

  • Higher price makes it not available for most of the market
  • Lacks a lot of widgets
  • Only custom plans allow for A/B testing
  • Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members

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Leadpages Versus Competitor Verdict F1 Opt Independent Contractor Linkedin

Leadpages is a leading brand in making landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.

Their main weakness lies in what they are selling, which is their landing page builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.

Buggy ones will only lead to headaches over the long-term.

As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.

Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.

It would be safe right now to say:

Leadpages is an affordable landing page solution that people love.

With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.

Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.

Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.

Honorable Mentions

Sumo(SumoMe)

Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.

It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.

Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. Basically, it functions as a mailing list gatherer.

Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.

ConvertKit

ConvertKit is both an email service provider and a landing site builder. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.

Let us clearly examine how ConvertKit focuses on landing pages.

It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.

These landing pages can be customized to reflect your brand but customization is limited to the essentials.

You should only use ConvertKit if your focus is more of an email service provider

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