Funnel Landing Page Examples

leadpages-vs-competition

Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. You might have visited more if you like to click on ads.

There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are a powerful component of digital marketing strategy.

leadpages-logo
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.

Best Practices in Making the Best Landing Pages Funnel Landing Page Examples

Now we know what landing pages are for. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. However, we can always try.

  • Your headline should be focused on the benefits.

Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.

It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.

People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.

  • Use a great illustration

We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.

In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.

  • Write a good copy

Headlines are not enough to let people get on board your offer. A compelling copy must support it. Think of it this way. The headline grabs attention, but the copy keeps it.

As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.

  • Make the lead form visible at first glance

Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.

Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.

  • Call to Action: Make it Clear

Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. Now how can you do that if you can’t even call on them to act.

The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.

Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”

  • Show a relevant offer

While a landing page is used to sell a product, it also gathers data on potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. It can be difficult to get data (e.g., name and email addresses) however.

Selling or offering something relevant to the customer’s needs is the best way to do business. You might be selling a subscription to cheese. You can offer them something related like a cheese cookbook or other relevant items.

They will eventually see the value and accept your offer.

  • Ask only what you really need

It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.

Remember, you want to get only the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quality can be more important than quantity.

  • Remove all navigation

Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.

Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.

You do not want that.

You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.

  • Make sure your page is available on all devices.

A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.

Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.

  • Optimize for Search

Your page should be searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.

This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.

  • Remember to use a thank you page.

A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. You can also use it for other purposes.

You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).

The page can be used to upsell leads and direct them towards more products. This will result in new sales.

Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.

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Leadpages

Leadpages Overview

Leadpages is a website whose main selling point is to create a landing page.

They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.

Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.

Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.

Landing pages are also very proud of their customizability. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.

They even have landing page templates that can be used for various types of products and services. These include, but aren’t limited to:

  • Photography
  • Travel
  • Ecommerce
  • Real Estate
  • Construction Supply

Brand longevity is a key factor. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.

Leadpages Features

Leadpages Landing Page Builder

Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.

In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature is a standard feature for any service that calls itself landing page builders.

The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.

Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.

Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.

This responsiveness has its limitations. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. However, there is no way to edit it.

You are therefore out of luck if you need a mobile website that is more personalized.

This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.

Templates

LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.

Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.

The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.

Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. These templates can be paid separately, regardless if you have a plan.

And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some templates may need some tweaking to be relevant to current trends and times. Funnel Landing Page Examples

Widgets

If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.

Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.

Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.

The forms widget lets you integrate the information into your preferred email marketing and webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. Funnel Landing Page Examples

Another interesting widget is the social-like widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.

Lastly, the checkout widget is another important one to cover. This widget allows you to collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.

Not all customers are eligible for checkouts.

Analytics and A/B Testing

On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.

This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.

Leadpages makes it easy for users to perform A/B split tests from their dashboard.

Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Funnel Landing Page Examples

You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.

Leadbox (Popups)

Leadbox is Leadpages’ version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.

Leadboxes are unique in that you have the ability to choose how they should be activated. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.

Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.

Alert bars

The Leadpages system has a new feature called alert bars, or notification bars. So far, only Leadpages offers this feature.

For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.

Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. As such, it is another novel tool for generating leads. Funnel Landing Page Examples

Leadlinks and Leaddigits

Leadlinks and Leaddigits are two new additions to the Leadpages system. They share some similarities. What differentiates the two is the environment at which they are used in.

For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. Once they click the link, they are already signed up on the event. There is no sign-up required.

Leaddigits also work on the same principle. Leaddigits works on both mobile devices and text messages.

While these two features are entirely situational and have a niche use. These are good tools to have if you need a different way to reach your target audience.

Leadpages Prices

Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.

Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. Funnel Landing Page Examples

You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo, paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo – paid annually)
  • Unlimited pages
  • Unlimited Traffic
  • Unlimited leads
  • Unlimited Pop-Ups
  • Unlimited Alert Bars
  • Free Hosting
  • Connect 1 Domain
  • 200+ Free Mobile Responsive Templates
  • 40+ Standard Integrations
  • Facebook and Instagram AdBuilder
  • Tech Support Via Email
  • Weekly Group Coaching
  • All Features found in Standard plan
  • Online sales and payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt in Text Campaigns
  • Special Discounts with Par
  • All features found in standard and pro plan
  • Advanced integrations
  • 5 free sub accounts
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 quick start Call
  • Leadpages Virtual Workshops

Leadpages Pros and Cons

Pros

  • An affordable price point
  • Easy to use for starters
  • You can quickly create landing pages with GIves
  • Lots and lots of template (allows you to sort them too)
  • Solid integration options
  • All plans provide unlimited traffic.
  • Analytics built-in and easily accessible
  • Allows you to make easy two-step opt-ins
  • A great selection of widgets to help you build your landing pages
  • Alert bars and pop ups make for novel ideas to convert and gather leads.

Cons

  • Mobile version is not possible.
  • Extra templates can cost extra
  • Limited styling options
  • Builder can be buggy.
  • Builder is more complicated to use than other drag-and-drop builder.s
  • No enterprise option prices
  • Standard plans do not offer A/B testing.

Funnel Landing Page Examples

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Leadpages versus Clickfunnels

Clickfunnels Overview

Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. It is easy to see why Clickfunnels also includes landing pages.

Clickfunnels is also very user friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.

Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.

Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.

Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.

Clickfunnels Features

First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.

To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features

So how is Clickfunnels as a landing page creator?

Drag and Drop Editor

Clickfunnels has a drag and drop landing page maker. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is known as the Etison editor. Funnel Landing Page Examples

The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.

The builder also allows you to set advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.

This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.

Templates

Clickfunnels has templates that you can use to quickly create your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.

The thing is, Clickfunnels’ templates are not just for landing pages. There are templates for just about everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.

Analytics and Split Testing

ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.

Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. You can then see the differences between the pages.

ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Funnel Landing Page Examples

The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

ClickFunnels can be described as affordable. It might seem like $87 seems high for a basic plan. You will be amazed at all the features that come with this $87 plan.

Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.

Basic Plan ($87 per month billed annually) Platinum Plan ($247.50 per month if billed annually)
  • 20 Funnels
  • 100 pages
  • 20,000 visits per month
  • Unlimitted contacts
  • 1 sub user
  • 3 custom domains
  • 3 payment gateways
  • Email support
  • FunnelFlix
  • Unlimited Funnels
  • Unlimited pages
  • Unlimited Monthly Visits
  • Unlimited Contacts
  • 3 Sub User
  • 9 Custom Domains
  • 9 Payment Gateways
  • Priority Support
  • FunnelFlix Platinum
  • Follow-up Funnels
  • Weekly Hackathons
  • Backpack (affiliate tools)

Clickfunnels Pros and Cons

Pros

  • It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
  • Supports the Backpack CRM and InfusionSoft.
  • Allows you to Share your funnel with other members
  • Customizable and hip pages
  • Has reliable analytics
  • Split testing is possible even with the most basic plans
  • Upsells in a click

Cons

  • Premium Plan is too steep of a price
  • The standard plan doesn’t provide unlimited funnels, pages or visitors.
  • Split testing capabilities are just basic
  • The landing page builder can be a bit buggy sometimes. Funnel Landing Page Examples

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Leadpages versus Unbounce

Overview of Unbounce

If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.

The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.

Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.

Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.

Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.

Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.

Unbounce Features

Drag and Drop Builder

Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. In fact, Unbounce drag and drop builder is the first of its kind on the internet.

It allowed them to create a lot of landing pages quickly, true to their vision.

Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.

Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions

Clone and Edit Your Landing Pages

There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Funnel Landing Page Examples

Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.

Popups and sticky bars

Unbounce added sticky bar and popup features to help increase conversions.

Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.

Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.

The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.

Analytics, Reports, A/B Testing

You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.

You can even use their A/B testing for sticky bars and pop-ups. WIth this, you can make sure which conversion tools are the best fit for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.

Dynamic text replacement

Remember Unbounce being super popular with PPC marketers? This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.

This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.

Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. It is possible to create landing pages that can be targeted with pinpoint precision.

Smart Traffic Funnel Landing Page Examples

Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Smart Traffic is an example of these efforts.

Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.

Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.

Unbounce Price

Unbounce offers three plans that customers can choose from to use their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.

All plans also have a common features available to them:

  • Classic and smart builder
  • Unlimited landing pages
  • Unlimited pop-ups
  • Unlimited sticky bars
  • Access to unbounce Apps
Launch ($72 per month) Optimize($108 per month) Accelerate ($180 per Month)
  • Conversions up to 500
  • Up to 20,000 visitors
  • 1 domain
  • Up to 1,000 conversions
  • Up to 30,000 visitors
  • 5 domains
  • 30% more conversions with Smart Traffic
  • Conversions up to 2,500
  • Up to 50,000 visitors
  • 10 domains
  • Get 30% More

Pros and cons of Unbounce

Pros

  • The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
  • The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
  • Easy to Integrate using WordPress
  • All plans include automated A/B testing
  • It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
  • Templates that are professionally optimized allow for a simple start in creating pages
  • Pop ups and sticky bars allow for more interesting ideas on converting leads
  • Smart Traffic is the next big thing in landing pages. Funnel Landing Page Examples

Cons

  • Some key functions are missing from Form Builder
  • Split testing can only be done for pages created within Unbounce. You cannot compare landing pages made outside of the service.
  • There are limited publishing options. You are only given a limited number of pages.
  • Mobile editors need to be optimized.

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Leadpages versus Instapages

Instapages Overview

Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.

This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.

That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.

Instapage Features

Drag and Drop Builder

The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.

It even gives you absolute freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. You can even make landing pages that do not make sense at all.

The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.

You can customize these templates

Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.

Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.

Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. These templates are modern and more contemporary than others.

Instablock

This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.

This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.

Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Funnel Landing Page Examples

There are even instablock templates if you want to have an idea how they work.

Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. All edits and updates to that block will be automatically applied to your published pages.

Responsive pages

Instapage’s page builders are mobile-friendly. These pages are generated as soon as a landing page is created.

Surprise! These mobile landing pages can be customized. Though there is only limited customization (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.

Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.

This tool allows users to see whether their call to action placement is efficient. Funnel Landing Page Examples

Collaborative Tools

This is another feature that was clearly put with Instapage’s core customer base in mind.

Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.

This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.

If changes have been made, they can notify the members once the issues have been fixed. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.

Instapage price

We already discussed that Instapage’s main market are bigger businesses and enterprises. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.

Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan

Business Plan ($199 per month paid annually) Enterprise Plan (Custom price based on the services selected)
  • No Conversion Limits
  • Unlimited Domains
  • Server-side A/B testing
  • Real-time visual collaboration
  • Instablocks
  • AMP Pages and Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic Text Replacement
  • SSI Encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • All features included with the Business Tier
  • Salesforce Integration
  • Marketo Integration
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Multi-step Forms
  • Fonts customized
  • SSO
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downlaods
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • Integrations Custom
  • Conversion Consulting
  • Design Services
  • Customer Success Manager

Instapage Pros & Cons

Pros

  • Easy to sue drag and drop builder that is super flexible
  • Unlimited Conversion
  • There are many professional landing page templates available.
  • Good publishing options
  • Integrates with most internet marketing services and tools
  • Built in heat mapping is one of the strongest analytical tool available
  • Teams can collaborate on landing pages using collaboration tools
  • Online documentation is available to clarify more complicated aspects Funnel Landing Page Examples

Cons

  • It is not affordable for the majority of the market because it has a higher price
  • Lacks a lot of widgets
  • A/B testing found only in custom plan
  • The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.

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Leadpages Versus Competitor Verdict Funnel Landing Page Examples

Leadpages is a leading brand in making landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.

Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.

Buggy ones will only lead to headaches over the long-term.

Leadpages is a solid option if they can optimize their builder to match the level of the competition.

The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.

Right now it would be safe to say that:

Leadpages is an affordable landing page solution that people love.

With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.

Instapage is a great landing page solution for bigger businesses and enterprises.

Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.

Honorable Mentions

Sumo(SumoMe)

Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.

It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.

Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. It basically acts as a list-builder.

You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.

ConvertKit

ConvertKit is an email service provider first and a landing page builder second. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.

Let us clearly examine how ConvertKit focuses on landing pages.

First of all, it has over a dozen different types of landing page templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.

These landing pages can be customized to reflect your brand but customization is limited to the essentials.

You should only use ConvertKit if your focus is more of an email service provider

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