Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are a powerful component of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
Best Practices in Making the Best Landing Pages How Leadpages vs Adsense
We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. We can still try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.
So it is in your best interest to find ways to stop this. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Use a great illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
The image should represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
As much as possible, make your copy clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.
- Get involved
Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. Now how can you do that if you can’t even call on them to act.
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Display a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
Selling or offering something relevant to the customer’s needs is the best way to do business. You might be selling a subscription to cheese. You can offer them something related like a cheese cookbook or other relevant items.
Sooner or later, they will see the relevance and cave into your offer.
- Only ask what you need
You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.
Remember, you want to get only the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quality can be more important than quantity.
- Remove all navigation
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your product and your whole message are at the front and center of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
That is not what you want.
Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.
- Make sure your page is available on all devices.
A responsive website means a website that adapts to whatever device is used to browse it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
If you want to reach as many possible audiences as possible, your page must be responsive. You don’t want your forms to fail just because your website can’t load it on mobile. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. You can sell more of your product if you master SEO.
- Make sure to include a thank-you page.
Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This could be a great way to promote your products.
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Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.
Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages are also very proud of their customizability. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Landing Page Builder
Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.
In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature is a standard feature for any service that calls itself landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. You can even use the added new timing control to let elements appear after a time delay.
Their drag-and-drop builder also makes it responsive. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.
However, there are limitations to this responsiveness. It is not possible to go deep into the design of a mobile website. The designers may have an idea of what it might look like. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.
The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. How Leadpages vs Adsense
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. How Leadpages vs Adsense
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Note: Checkouts are available to Pro and Advanced Customers only.
Analytics and A/B Testing
Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
A/B testing might help with that. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. How Leadpages vs Adsense
You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.
Alert bars or notification bars is a novel feature in the Leadpages system. This feature is only available in Leadpages.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. It is a novel tool to generate leads. How Leadpages vs Adsense
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.
For Leadlinks, it basically acts as an instant invitation. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. No sign-ups required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. How Leadpages vs Adsense
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
|Leadpages Standard ($37/mo – paid annually)||Leadpages Pro ($79/mo, paid annually||Leadpages Advanced ($321/mo, paid annually)|
Leadpages Pros and Cons
- An affordable price point
- For beginners, it is simple to use
- You can quickly create landing pages with GIves
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Built-in and accessible analytics
- Two-step easy opt-in process
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
- Mobile version is not possible.
- Extra templates can cost extra
- Limited styling options
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
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Leadpages versus Clickfunnels
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.
Click funnels allow you to create a number of landing pages. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
However, to keep things fair, we should only focus on the landing page capabilities of the service. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels has a drag and drop landing page maker. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. How Leadpages vs Adsense
The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
The builder also allows you to set advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
That said, this drag and drop can be a bit limited at times. It’s a small price to pay for its simplicity.
Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. Split testing is easy if you only have one page.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. From there, you can see how different the two pages can be.
On the analytics side, ClickFunnels has reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. How Leadpages vs Adsense
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
|Basic Plan ($87 per month billed annually)||Platinum Plan ($247.50 per Month if you bill annually)|
Clickfunnels Cons and Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Customizable and hip pages
- Are you able to provide reliable analytics
- Split testing is possible even with the most basic plans
- One-click upsells
- Premium Plan is too steep of a price
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. How Leadpages vs Adsense
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Leadpages versus Unbounce
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and edit your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. There are also times when you want to reuse a complex landing page that is too meticulous to edit. How Leadpages vs Adsense
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.
Popups and sticky bars
Unbounce added sticky bar and popup features to help increase conversions.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.
A/B Testing, Reports, and Analytics
You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.
You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic Text Replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool will allow you to create landing pages based on the search terms of your audience.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
It is even very simple to use Unbounce. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic How Leadpages vs Adsense
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Their Smart Traffic is a testament to these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Through machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce apps
|Launch ($72 per Month)||Optimize($108 per month)||Accelerate ($180 per month)|
Pros and cons of Unbounce
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Templates that are professionally optimized allow for a simple start in creating pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is shaping up to be the next big thing when it comes to landing pages. How Leadpages vs Adsense
- Form Builder lacks some key functions
- Split testing is only for pages made within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. There are a limit to the number of pages you can publish.
- Mobile editors need to be optimized.
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Leadpages versus Instapages
Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.
They have grown to be the best landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. Their plans are therefore geared towards them.
Drag and Drop Builder
The Instapage drag-and-drop builder is more advanced than the rest. Like most drag and drop builders, it does not need coding. It’s very simple to use and anyone can create a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. Even landing pages with no sense can be created.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.
You can customize these templates
Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This means that they will be making a lot of landing pages. This can be tedious and costly in the long-term.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. How Leadpages vs Adsense
There are even instablock templates if you want to have an idea how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. All edits and updates to that block will be automatically applied to your published pages.
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These are all generated from the moment each landing page is generated.
Surprise! These mobile landing pages can be customized. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. How Leadpages vs Adsense
This feature was also designed with Instapage’s core customers in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.
This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. They can even tag members with the use of @mentions.
If changes have been made, they can notify the members once the issues have been fixed. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. However, their 14-day free trial is available for those who are curious about how their service works.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
|Business Plan ($199 per month paid annually)||Enterprise Plan (Custom Price Depending on choice of Services Taken)|
Instapage Pros and Cons
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Good publishing options
- Integrates with many internet marketing tools and services
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation is available to clarify more complicated aspects How Leadpages vs Adsense
- Higher price makes it not available for most of the market
- Lacks a lot of widgets
- A/B testing found only in custom plan
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict How Leadpages vs Adsense
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
A buggy one would only cause headaches in the long run.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
It would be safe right now to say:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Sumo (formerly called SumoMe) is less of a website. It is more like a toolkit. Honestly, Sumo functions nearer to a widget.
It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.
Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. It basically acts as a list-builder.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let’s examine ConvertKit’s focus on landing pages.
It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider