Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. If you are one who likes to click on ads, then you have probably visited more.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are a powerful component of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
Best Practices in Making the Best Landing Pages How Leadpages vs Omnichannel
We now know what landing pages do. We now need to think about how to create the best landing pages. There is no way to guarantee a landing page that converts 100%. However, we can always try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.
So it is in your best interest to find ways to stop this. One of the best ways to do this is to let them know what it is all about. This is best done quickly with headlines.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Choose a good illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. Think of it this way. The headline grabs attention, but the copy keeps it.
Make sure your copy is clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance
- Make the lead form visible at first glance
One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Get involved
A landing page without a call to action is not a landing page at all. A landing page should be designed to get your audience to follow your instructions. Now how can you do that if you can’t even call on them to act.
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Action verbs can be your best friends here.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Show a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. However, getting data (i.e., name and email address) can be very difficult.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Ask only what you really need
You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quantity can be better than quality.
- Remove all navigation
One thing landing pages are known for is the lack of navigation on their sites. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. This will increase your conversion rate.
- Make sure that your page is accessible on every device.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Your page should be searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. Master SEO, and you can find yourself selling more of your product.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
You can also use it to express your gratitude and promote your products. This might go a long way for promotion.
Leadpages is a website that focuses on creating landing pages.
Their tech solutions are primarily focused on small businesses. Their website’s main selling point is its easy-to-use landing-page builder. It can be used with no coding.
Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Leadpages is one of the most affordable landing page generator services. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
They even have landing page templates that can be used for various types of products and services. Some of these include but are not limited to:
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.
This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
LeadPages’ page builders have relied heavily on templates. After all, it is where you begin creating your landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.
The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. With the misses outnumbering the hits. Some templates may need some tweaking to be relevant to current trends and times. How Leadpages vs Omnichannel
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. How Leadpages vs Omnichannel
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even provide surprising sources of analytics.
The checkout widget is an important feature to remember. This basically allows you o collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.
Note: Checkouts are available to Pro and Advanced Customers only.
A/B Testing and Analytics
On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. How Leadpages vs Omnichannel
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.
Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. You can even tell it to appear whenever the user intends to exit your page.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. This requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.
The Leadpages system has a new feature called alert bars, or notification bars. This feature is only available in Leadpages.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. How Leadpages vs Omnichannel
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. The environment in which they are used is what distinguishes them.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. There is no sign-up required.
Leaddigits also work on the same principle. Leaddigits works on both mobile devices and text messages.
These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. How Leadpages vs Omnichannel
Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.
|Leadpages Standard ($37/mo, paid annually)||Leadpages Pro ($79/mo, paid annually||Leadpages Advanced ($321/mo, paid annually)|
Pros and cons of Leadpages
- An affordable price point
- Easy to use for starters
- GIves you to make landing pages in a short amount of time
- There are many templates (that you can sort).
- Solid integration options
- All plans provide unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- Nice selection of widgets for building your landing pages.
- Alert bars and pop ups make for novel ideas to convert and gather leads.
- Lacks the ability to customize mobile version of your landing pages
- Extra templates can cost extra
- Limited styling options
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
Leadpages versus Clickfunnels
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is also very user friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.
Click funnels allow you to create a number of landing pages. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. How Leadpages vs Omnichannel
The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
This drag and drop is sometimes a little limited. It’s a small price to pay for its simplicity.
Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Analytics and Split Testing
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. From there, you can see how different the two pages can be.
On the analytics side, ClickFunnels has reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. How Leadpages vs Omnichannel
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
|Basic Plan ($87 per month billed annually)||Platinum Plan ($247.50 per Month if you bill annually)|
Clickfunnels Pros and Cons
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- Allows you to Share your funnel with other members
- Hip pages that can be customized and made to order
- Are you able to provide reliable analytics
- Split testing is possible even with the most basic plans
- One-click upsells
- Premium Plan too expensive
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing is a basic capability
- The landing page builder can be a bit buggy sometimes. How Leadpages vs Omnichannel
Leadpages versus Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder also allows you to use 100+ free templates. These templates are a good place to start when creating your first beginner landing page.
Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. How Leadpages vs Omnichannel
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.
Popups and Sticky Bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
A/B Testing, Reports, and Analytics
It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
Their A/B testing even works for the pop ups and sticky bars. This will allow you to determine which conversion tools work best for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic text replacement
Unbounce is a popular choice for PPC marketers. This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic How Leadpages vs Omnichannel
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce offers three plans that customers can choose from to use their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimitless landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
|Launch ($72 per Month)||Optimize($108 per month)||Accelerate ($180 per month)|
Pros and cons of Unbounce
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- All plans include automated A/B testing
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. How Leadpages vs Omnichannel
- Form Builder lacks some key functions
- Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
- There are limited publishing options. There are a limit to the number of pages you can publish.
- Mobile editors must be optimized.
Leadpages versus Instapages
One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. They are focusing their updates in this direction.
They have grown to be the best landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. The preview page will also help you design your page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.
Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This can be tedious and costly in the long-term.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. How Leadpages vs Omnichannel
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Instapage’s page builders are mobile-friendly. These pages are generated as soon as a landing page is created.
What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. How Leadpages vs Omnichannel
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.
They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. However, their 14-day free trial is available for those who are curious about how their service works.
Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan
|Business Plan ($199 monthly, payable annually)||Enterprise Plan (Custom Price Depending on choice of Services Taken)|
Instapage Pros and Cons
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- There are many professional landing page templates available.
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation is available to clarify more complicated aspects How Leadpages vs Omnichannel
- Higher price makes it not available for most of the market
- We lack a lot of widgets
- Only custom plans allow for A/B testing
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
Leadpages Versus Competitor Verdict How Leadpages vs Omnichannel
Leadpages is a leading brand in making landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
A buggy one would only cause headaches in the long run.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Sumo (formerly called SumoMe) is less of a website. It is more like a toolkit. Sumo functions more like a widget.
It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.
Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. It basically acts as a list-builder.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit is both an email service provider and a landing site builder. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
ConvertKit should be used only if you are primarily an email service provider