Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
Best Practices in Making the Best Landing Pages Is Linktree A Landing Page
We now know what landing pages do. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. We can still try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Use a great illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Make a great copy
Headlines are not enough to let people get on board your offer. A compelling copy must support it. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
As much as possible, make your copy clear and concise. It should show your potential audience what you want them to do. Finally, a good and compelling copy speaks directly to your visitors. Using “you” and “your” will help you in this instance
- The lead form should be visible from the first glance.
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.
- Call to Action: Make it Clear
A landing page without a call to action is not a landing page at all. Remember, the purpose of a landing page is to make your audience follow what you want them to do. Now how can you do that if you can’t even call on them to act.
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Show a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
Sooner or later, they will see the relevance and cave into your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. You don’t need to give your email address or name.
You want the most relevant data. You want to collect as many relevant data as possible on multiple audiences. To generate leads. Quality can be more important than quantity.
- All navigation removed
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure that your page is accessible on every device.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. You don’t want your forms to fail just because your website can’t load it on mobile. That would be a big “oof” on your part.
- Optimize for Search
Your page should be searchable. How a product performs depends on how easily it can be searched. Search engine optimization (SEO) is one way to achieve this.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. Master SEO, and you can find yourself selling more of your product.
- Make sure to include a thank-you page.
Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. It can be used with no coding.
Landing pages generated by Leadpages are extremely versatile. They can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. At every turn, there is a template available for you.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages has been in business for over a decade. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. Everything else is just extra.
Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.
However, there are limitations to this responsiveness. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
This reengineering may still require a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates
LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. You can then modify the text, images, and display order.
The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some templates may need some tweaking to be relevant to current trends and times. Is Linktree A Landing Page
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. Is Linktree A Landing Page
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even provide surprising sources of analytics.
Lastly, the checkout widget is another important one to cover. This widget allows you to collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.
A/B testing might help with that. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Is Linktree A Landing Page
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Pop-ups)
Leadbox is Leadpages version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
Leadboxes are unique in that you have the ability to choose how they should be activated. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.
The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert Bars
Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. Is Linktree A Landing Page
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. The environment in which they are used is what distinguishes them.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. No sign-ups required.
Leaddigits works on the same principle. Leaddigits works on both mobile devices and text messages.
While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages Price
As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. Paying for more upfront will save you more money in the long run. Is Linktree A Landing Page
Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo – paid annually) |
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Pros and cons of Leadpages
Pros
- An affordable price point
- Easy to use for starters
- You can quickly create landing pages with GIves
- There are many templates (that you can sort).
- Solid integration options
- All plans provide unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Mobile version is not possible.
- Extra templates can cost extra
- Limited styling options
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.
In terms of landing pages, click funnels allows you to make a series of them. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
However, to keep things fair, we should only focus on the landing page capabilities of the service. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Is Linktree A Landing Page
The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
This drag and drop is sometimes a little limited. It’s a small price to pay for its simplicity.
Templates
Clickfunnels also has built in templates you can use to easily start making your funnels. These templates are great for creating your funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Split Testing and Analytics
ClickFunnels offers split testing, which allows you to compare which page converts better. You only even need one page to start split testing.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. You can then see the differences between the pages.
ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Is Linktree A Landing Page
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.
Clickfunnels Price
ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per month if billed annually) |
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Clickfunnels Pros and Cons
Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- Allows you to Share your funnel with other members
- Customizable and hip pages
- Are you able to provide reliable analytics
- Split testing even in the basic plans
- One-click upsells
Cons
- Premium Plan is too steep of a price
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- The landing page builder can be a bit buggy sometimes. Is Linktree A Landing Page
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Leadpages versus Unbounce
Unbounce Overview
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.
Unbounce is a leader in online marketing today. Unbounce is responsible for nearly a billion internet conversions. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.
Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Is Linktree A Landing Page
Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. This feature lets you use your existing landing page as a template.
Popups and sticky bars
Unbounce added sticky bar and popup features to help increase conversions.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Pop ups offer new ways to connect with people. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.
These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.
A/B Testing, Reports, and Analytics
It takes multiple tries before you can find the right landing page design that fits your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
You can even use their A/B testing for sticky bars and pop-ups. WIth this, you can make sure which conversion tools are the best fit for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic Text Replacement
Unbounce is a popular choice for PPC marketers. This is the reason why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic Is Linktree A Landing Page
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
All plans also have a common features available to them:
- Smart and classic builder
- Unlimited landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Pros and cons of Unbounce
Pros
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- Easy to Integrate using WordPress
- Automated A/B Testing in all plans
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is the next big thing in landing pages. Is Linktree A Landing Page
Cons
- Some key functions are missing from Form Builder
- Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors need to be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.
They have grown to be the best landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It’s very simple to use and anyone can create a landing page.
It even gives you absolute freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. Even landing pages with no sense can be created.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Customizable Templates
Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. They are more modern looking than most.
Instablock
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. Is Linktree A Landing Page
Instablock templates are available if you need to get an idea of how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. All edits and updates to that block will be automatically applied to your published pages.
Responsive pages
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These are all generated from the moment each landing page is generated.
Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
This tool allows users to see whether their call to action placement is efficient. Is Linktree A Landing Page
Collaborative Tools
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. Comment mode is basically a team member who can comment on a landing page.
This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. They can even tag members with the use of @mentions.
If changes have been made, they can notify the members once the issues have been fixed. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage Price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
| Business Plan ($199 per month paid annually) | Enterprise Plan (Custom Price Depending on choice of Services Taken) |
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Instapage Pros and Cons
Pros
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- There are many professional landing page templates available.
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation exists to help for more confusing aspects Is Linktree A Landing Page
Cons
- Higher price makes it not available for most of the market
- Lacks a lot of widgets
- Only custom plans allow for A/B testing
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict Is Linktree A Landing Page
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their main weakness lies in what they are selling, which is their landing page builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
Buggy ones will only lead to headaches over the long-term.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
It would be safe right now to say:
Leadpages is a great landing page solution for people looking for affordable options.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Honorable Mentions
Sumo(SumoMe)
Sumo, formerly SumoMe, is less of an online website. It is more like a toolkit. Sumo functions more like a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. However, its features are still geared towards converting leads.
Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. It basically acts as a list-builder.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is both an email service provider and a landing site builder. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.
Let’s examine ConvertKit’s focus on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
You should only use ConvertKit if your focus is more of an email service provider