While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.
It’s no surprise that online marketers and retailers have started selling their services via the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
But, this mass exodus from advertising has a downside. One, competition has become extremely stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
It is now much easier to acquire these leads and convert them into customers.
Landing Pages are a crucial tool in the Internet ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Landing Page Website Templates
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.
A call to action is a brief phrase that encourages your visitors to take the desired action. This should be clear and concise. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.
Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. However, there are two ways of going about that. This will help you decide what type of landing page to create.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. Landing pages of this kind are more often used for B2B businesses.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. These page builders all share a common feature: the ability to create landing pages without the need for coding.
As such, these websites and/or services allow users to create many landing pages with their own hands. They can even do it without talking to anyone, under the peace and quiet of the warm sun.
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LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It focuses on creating pop-ups and landing pages to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.
There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.
These industries include, but are not limited to:
- Real estate
Leadpages is proud to boast about their UI ease. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. For any excess time, you can help us.
Leadpages is among the oldest services of its kind on the internet. It was established in 2010 by Clay Collins. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2 – What Can It Do?
As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. It is expected that Leadpages would have a landing-page builder.
However, what about other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.
- With a template marketplace, you get 130+ templates for free.
If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Many marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. It is entirely optional, and you can still use your own domain name.
- Integrations with websites
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B Testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.
- Detailed analytics
Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Other than the landing page builder, there are other features. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can help you increase your conversions.
This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.
This allows your leads to opt-in to your products via their mobile phones or automated text messages.
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Leadpages Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. You can also choose from their huge selection of paid templates.
Some templates are not always easy to use. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
Drag and drop builders can be used to create a template or build one from scratch. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Landing Page Website Templates
On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:
- Page layout
- Page styles
- Tracking page
Within these four options, let’s examine widgets a bit closer..
Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. When you need a button, you will have to use the button widget.
You can use the button widget to:
- You can customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. Leadpages allows you to link to another landing page.
The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Landing Page Website Templates
We can also look at the Forms Widget.
We will be using many forms when working with landing pages. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. You can use the forms widget to:
- Integrate with webinar or email marketing services
- Add new fields to the form
- After a user clicks submit, choose what you want to do.
The last option gives you further selections into what to do. For this, you have the option to:
- Keep the user on the same page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another easy way to create lead magnets.
The last widget we should take a look at is the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. As such, the checkout widget is there to solve all your problems. In the case of Leadpages, this widget is a fairly new addition.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.
With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages allows you to see how your pages will look on a mobile device. Landing Page Website Templates
However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. You can’t do much with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- WordPress Plugin – Publishing
- Publishing as HTML Landing Page Website Templates
Publishing your landing page using Leadpages’ domain is the easiest way. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.
Some people feel that using your domain is not professional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.
However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.
Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. You even have the option to enable SEO if you want to.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
For their A/B Split testing, Leadpages gives you a bit of control. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
To control how much each variant gets, you can also choose traffic distributions. Landing Page Website Templates
A/B Split testing can only get you so far in analyzing your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.
However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.
Once you design your pop-up, you can choose how it triggers. Leadpages provides you with a good number to do this. These include:
- As plain text
- Click the button to see more
- Image links
- As a time-locked, time-scheduled event.
- As exit intent popup Landing Page Website Templates
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Leadpages’ unique feature is the ability create notification bars and alert bars. This tool is another one that has just been rolled out.
These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile devices, where they are smaller, they don’t obstruct the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting Offers
- Growing your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Even analytics can work on how well the site is performing.
Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.
Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. They don’t even have to sign up. They just need to click the link and be signed up.
This is highly effective whenever you email blast for an event you want to send your current members.
Leadlinks is a great tool for converting leads, despite its low usage numbers. Landing Page Website Templates
Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.
It could be a niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.
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Leadpages Price Point
Among all landing page creators, Leadpages is among the most affordable. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.
Leadpages also offers you three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
|Leadpages Standard ($37/mo, paid annually)||Leadpages Pro ($79/mo) – Annually||Leadpages Advanced ($321/mo – paid annually)|
|Unlimited pages||All standard features||All Pro and Standard Features|
|Unlimited Traffic||Online Sales and Payments||Advanced Integrations|
|Unlimited Leads||Unlimited A/B Split Testing||5 Free Sub Accounts|
|Unlimited Pop-ups||Email Trigger Links||50 Extra Opt-in Text Campaigns|
|Unlimited Alert Bars||10 Opt in Text Campaigns||1-on-1 Quick Start Call|
|Hosting is free||Partial Discounts||Leadpages Virtual Workshops|
|Connect 1 Domain|
|200+ Free Mobile-Responsive Templates|
|40+ Standard integrations|
|Facebook and Instagram AdBuilder|
|Tech Support (via Email)|
|Weekly Group Coaching|
LeadPages Pros and Cons
- The Competition is more affordable than ours.
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- This allows you to sort templates according to highest conversion rate. Landing Page Website Templates
- Solid integration options
- All plans include unlimited traffic.
- Built-in analytics
- Easy two-step opt-ins
- A good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Uploading custom templates can be more expensive.
- There are limited styling options.
- Builder can be clunky and not as flexible as the competitors.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Final Thoughts
On paper, Leadpages is a good idea. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
This is the problem. Most of these ideas are only good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.
Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
A/B Split testing is the most important feature of all. I mentioned in this review that A/B testing is important in creating a top-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Landing Page Website Templates
The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages Frequently Asked Questions Landing Page Website Templates
What sets Leadpages apart from other landing page creators.
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
What is Leadpages?
Leadpages is a landing-page builder that generates leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Does Leadpages offer a free trial?
Leadpages offers a free 14-day trial.
Leadpages offers only a 14-day free trial. Any talks about a 30-day to 60-day free trial are fakes.
How can I integrate Leadpages into my email marketing tool?
Leadpages integrates with many email marketing tools.
It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? What can I do?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. To complete the process, click on this link