It was impossible to imagine the internet being a part of our daily lives a few decades back. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
It’s no surprise that online marketers and retailers have started selling their services via the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
Landing Pages are a crucial tool in the Internet ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Lead Price Per Kg
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.
Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
You can simplify your landing page to make it more focused and concise. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.
Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. This will help you decide what type of landing page to create.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.
Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
As such, these websites and/or services allow users to create many landing pages with their own hands. You can do this without having to talk to anyone and in the quiet of the sun.
LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. Leadpages is among the more famous names.
It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.
For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.
These industries include, but are not limited to:
- Real estate
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. For any excess time, you can help us.
Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.
Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2 – What Can It Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was introduced in 2016 as an alternative to their standard editor.
- 130+ free templates along with a template marketplace.
If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Many marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.
- Website integrations
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailled analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Aside from the landing page builder feature. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.
This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
Leadpages Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.
That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Lead Price Per Kg
On the right side of your screen, you can see a preview for how your page will look. The left sidebar allows you to access some settings. Which include:
- Page layout
- Styles for pages
- Page tracking
Within these four options, let’s examine widgets a bit closer..
Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.
You can use the button widget to:
- Customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.
The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Lead Price Per Kg
Another widget we can look at is the Forms Widget.
Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. It even gives you a lot of control. You can use the forms widget to:
- Integrate with email marketing or webinar services
- Add new fields to the form
- After a user clicks submit, choose what you want to do.
The last option gives you further selections into what to do. For this, you have the option to:
- Keep the user on the current page
- Send them to another page like a thank you page or a confirmation page
- Email them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.
It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.
With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages allows you to see how your pages will look on a mobile device. Lead Price Per Kg
This preview is for Leadpages only. Mobile-friendly pages cannot be edited. You can’t do much with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.
- Publishing via Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as an HTML Lead Price Per Kg
Publishing your landing page using Leadpages’ domain is the easiest way. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is available for you to use if you wish.
Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
You can even choose traffic distributions to control how much goes to each variant. Lead Price Per Kg
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.
Leadbox is Leadpages version of popups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- Plain text
- As button links
- Image links
- As a time-locked and time-scheduled event.
- As exit intent popup Lead Price Per Kg
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.
These alert bars communicate your message to site visitors without being distracting. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:
- Sign ups for an event or webinar
- Promoting offers
- Expanding your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.
Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. They just need to click the link and be signed up.
This works well when you need to send an email blast about an event to your existing members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Lead Price Per Kg
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It could be a niche reach. It is still an important and practical tool to have. You can send more to your customers the more conversions you can collect.
Leadpages Price Point
Among all landing page creators, Leadpages is among the most affordable. It all comes down to their target audience. Leadpages is affordable for individuals as well as small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. Each option can reduce the price significantly.
Leadpages also offers you three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.
|Leadpages Standard ($37/mo – paid annually)||Leadpages Pro ($79/mo) – Annually||Leadpages Advanced ($321/mo – paid annually)|
|Unlimited Pages||All standard features||All Pro and Standard Features|
|Unlimited Traffic||Online sales and payments||Advanced Integrations|
|Unlimited Leads||Unlimited A/B Split Testing||5 Sub-Accounts Free|
|Unlimited Pop-ups||Email Trigger Links||50 Extra Opt-in Text Campaigns|
|Unlimited Alert Bars||10 Opt in Text Campaigns||1-on-1 Quick Start Call|
|Hosting is free||Partial Discounts||Leadpages Virtual Workshops|
|Connect 1 Domain|
|200+ Free Mobile-Responsive Templates|
|40+ Standard integrations|
|Facebook and Instagram AdBuilder|
|Tech Support (via Email)|
|Weekly Group Coaching|
LeadPages Pros and Cons
- More Affordable than the Competition
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- Allows you to sort templates by highest conversion rate Lead Price Per Kg
- Solid integration options
- All plans include unlimited traffic.
- Built-in analytics
- Two-step easy opt-ins
- Good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builder can be clunky and not as flexible as the competitors.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
Leadpages Last Thoughts
On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
This is the problem. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. You even get 200+ templates for free. Of course, these are all very welcome features.
Some of the most important and crucial features are only available in more advanced plans.
A/B Split testing is the most important feature of all. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Lead Price Per Kg
Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages: Frequently Asked Questions Lead Price Per Kg
What sets Leadpages apart from other landing page creators.
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
How do Leadpages work?
Leadpages is a landing-page builder that generates leads.
The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages also has features to help you optimize your landing page according to how you use it.
Leadpages offers a free trial.
Leadpages offers a free 14-day trial.
Leadpages only offers a 14-day trial. All claims of a 30-day-to-60-day trial are false.
How do I integrate Leadpages with my email marketing tool?
Leadpages integrates with many email marketing tools.
It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. Click on this to finish the process.