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leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.

However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

It is now much easier to acquire these leads and convert them into customers.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

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Laurie Wang has a YouTube video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below.

Landing Pages Leadpages Support Email Did Not Open Ticket

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.

Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.

This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.

Overall, you can simplify the landing page as a more lean and focused web page. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.

There are many types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.

These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.

Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What’s it All About?

Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.

LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. For any excess time, you can help us.

Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2: What can it Do?

As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. As a landing page builder it is a given that it would have a landing page builder.

However, what about other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.

  • With a template marketplace, you get 130+ templates for free.

For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.

A paid template might be a better option if the 130+ templates are not enough.

  • Lots of marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

  • Hosted landing pages

Leadpages makes it easy to publish landing pages. It is entirely optional, and you can still use your own domain name.

  • Integrations with websites

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.

  • Detailed analytics

Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.

Other than the landing page builder, there are other features. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.

  • Leadlinks

This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.

  • Leaddigits

This enables your leads to opt in to your stuff via their mobile phones and automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

Some templates are not always easy to use. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

However, it would not be the end of the world, if you find no template that suits your needs or fancy.

The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. Furthermore, it is entirely code free. However, there are some limitations on it, which can be frustrating at times. Leadpages Support Email Did Not Open Ticket

You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. These settings include:

  • Widgets
  • Page layout
  • Page styles
  • Page tracking

Let’s take a closer look at widgets within these four options.

Widgets

Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.

You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.

You can use the button widget to:

  • You can customize your button. This includes font and font size, as well as buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.

The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Leadpages Support Email Did Not Open Ticket

We can also look at the Forms Widget.

Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. Using the forms widget allows you to:

  • Integrate with email marketing or webinar services
  • Add new form fields
  • After a user clicks submit, choose what you want to do.

The last option gives you further selections into what to do. For this, you have the option to:

  • Keep the user on the current page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Email them a file. This is another way to create lead magnets.

The last widget we should take a look at is the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.

The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.

With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages even allows you to preview how it looks. Leadpages Support Email Did Not Open Ticket

This preview is for Leadpages only. Mobile-friendly pages cannot be edited. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • You can publish through your domain that is connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as an HTML Leadpages Support Email Did Not Open Ticket

Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.

However some people think that not using your own domain looks unprofessional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.

Bear in mind: You will need a domain and a web host to publish your page as an HTML.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.

You can even choose traffic distributions to control how much goes to each variant. Leadpages Support Email Did Not Open Ticket

Analytics

A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs can provide you with more detailed analytics.

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Leadbox (Pop-ups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:

  • As plain text
  • As button links
  • Image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Leadpages Support Email Did Not Open Ticket

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert Bars

Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.

These alert bars communicate your message to site visitors without being distracting. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Driving signups (for an event or a webinar)
  • Promoting Offers
  • Growing your mailing list

These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Even analytics can work on how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. They just need to click the link and be signed up.

This works well when you need to send an email blast about an event to your existing members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Leadpages Support Email Did Not Open Ticket

Leaddigits

Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.

It might be some kind of niche reach. It is still an important and practical tool to have. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Among all landing page creators, Leadpages is among the most affordable. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.

Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. However, each option can lower the price point significantly.

Leadpages offers three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo, paid annually)
Unlimited pages All standard features All Standard and Pro Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Free Sub Accounts
Unlimited Pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Free Hosting Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros and Cons

Pros

  • The Competition is more affordable than ours.
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • This allows you to sort templates according to highest conversion rate. Leadpages Support Email Did Not Open Ticket
  • Solid integration options
  • Unlimited traffic in all plans
  • Analytics built-in
  • Easy two-step opt-ins
  • Good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • There is no way to edit the responsive version of your page despite having a responsive preview.
  • Uploading custom templates can be more expensive.
  • Limited styling Options
  • Builder can be clunky and not as flexible as the competitors.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • A/B Testing is limited on the Standard Plan

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Leadpages Last Thoughts

Leadpages looks great on paper. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.

This is the problem. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.

Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. These are all welcome features.

Some of the most important and crucial features are only available in more advanced plans.

A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Leadpages Support Email Did Not Open Ticket

The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.

All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.

All in all, Leadpages has the potential to be a good service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.

Leadpages: Frequently Asked Questions Leadpages Support Email Did Not Open Ticket

What sets Leadpages apart from other landing page creators.

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

How do Leadpages work?

Leadpages is a landing-page builder that generates leads.

The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Does Leadpages offer a free trial?

Yes, Leadpages offers a 14-day free trial.

Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.

How can I integrate Leadpages into my email marketing tool?

Leadpages can integrate with many email marketing tools.

The way to integrate them would depend on the email service. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. Click on this to finish the process.

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