Landing pages. They are probably among the most visited types of websites on the internet. You might have visited as many as ten websites in a single internet session. If you are one who likes to click on ads, then you have probably visited more.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
Best Practices in Making the Best Landing Pages Leadpages vs Beaver Builder
We now know what landing pages do. We now need to think about how to create the best landing pages. There is no way to guarantee a landing page that converts 100%. However, we can always try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.
So it is in your best interest to find ways to stop this. One of the best ways to do this is to let them know what it is all about. This is best done quickly with headlines.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
In short, the image must represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Make a great copy
Headlines are not enough to let people get on board your offer. It must be supported by compelling copy. This is how it should be viewed. While the headline gets the attention, the copy retains it.
Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. Finally, a good and compelling copy speaks directly to your visitors. This is where the use of “you” or “your” can help.
- Make the lead form visible at first glance
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Get involved
Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?
The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Action verbs can be your best friends here.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Display a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. However, getting data (i.e., name and email address) can be very difficult.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
Sooner or later, they will see the relevance and cave into your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. However, asking too much can be very suspicious. To avoid this, only ask for what you really need. You don’t need to give your email address or name.
Remember, you want to get only the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quantity can be better than quality.
- Remove all navigation
One thing landing pages are known for is the lack of navigation on their sites. It is only right as you want your offer. Your message and product should be at the top of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure your page is available on all devices.
A responsive website means a website that adapts to whatever device is used to browse it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. Search engine optimization (SEO) is one way to achieve this.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.
- Make sure to include a thank-you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. You can also use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. It can be used with no coding.
Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Leadpages is one of the most affordable landing page generator services. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages pride themselves on their customization. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. Some of these include but are not limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages has been in business for over a decade. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. After all, this is what people are looking for in a landing page builder. Everything else is just extra.
Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.
However, there are limitations to this responsiveness. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. However, there is no way to edit it.
You are therefore out of luck if you need a mobile website that is more personalized.
That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates
LeadPages’ page builders have relied heavily on templates. After all, it is where you begin creating your landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. From there, you can change the text, which images to show, and how they are shown.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. If you’re looking to create several templates, choosing a good template will save you time.
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some templates may need some tweaking to be relevant to current trends and times. Leadpages vs Beaver Builder
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. You can also choose what happens to your leads after they submit the information. It is up to you whether you want them to stay on the same page or send them a file. Leadpages vs Beaver Builder
Another interesting widget is the social-like widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.
Not all customers are eligible for checkouts.
Analytics and A/B Testing
On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
A/B testing might help with that. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Leadpages vs Beaver Builder
You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Popups)
Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
Leadboxes are unique in that you have the ability to choose how they should be activated. It can be linked to plain text or a button link. To schedule when the pop-up appears, you can use a timer. It can be set to appear when the user exits your site.
The Leadbox offers many more ways to increase your conversions. This requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert bars
Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. Leadpages vs Beaver Builder
Leadlinks and Leaddigits
Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.
For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. They will be signed up for the event as soon as they click the link. There is no sign-up required.
Leaddigits works on the same principle. Leaddigits works on both mobile devices and text messages.
These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.
Leadpages Prices
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages allows you to pay your plans in three payment options. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. Leadpages vs Beaver Builder
You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
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Pros and cons of Leadpages
Pros
- An affordable price point
- Easy to use for starters
- GIves you to make landing pages in a short amount of time
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans provide unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Lacks the ability to customize mobile version of your landing pages
- Additional templates may be more expensive.
- Limited styling options
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is very user-friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
In terms of landing pages, click funnels allows you to make a series of them. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features
So how is Clickfunnels as a landing page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is known as the Etison editor. Leadpages vs Beaver Builder
The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. If that’s not enough, you can even add Video overlays.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.
Templates
Clickfunnels also has built in templates you can use to easily start making your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Analytics and Split Testing
ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. You can then see the differences between the pages.
On the analytics side, ClickFunnels has reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Leadpages vs Beaver Builder
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
To say that ClickFunnels is affordable is an understatement. Sure looking at it, it might seem that $87 is a steep price for a basic plan. You will be amazed at all the features that come with this $87 plan.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per Month if you bill annually) |
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Clickfunnels Cons and Pros
Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing is possible even with the most basic plans
- One-click upsells
Cons
- Premium Plan is too steep of a price
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. Leadpages vs Beaver Builder
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Leadpages versus Unbounce
Overview of Unbounce
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce was born in a time where “landing pages” was a mere buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Unbounce is a leader in online marketing today. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.
Unbounce’s builder also allows you to use 100+ free templates. These templates are a good place to start when creating your first beginner landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and Edit Your Landing Pages
There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Leadpages vs Beaver Builder
Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
Unbounce added sticky bar and popup features to help increase conversions.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Pop ups offer new ways to connect with people. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
Analytics, Reports, A/B Testing
You may need to try many different designs before you find the perfect landing page design for your website. For landing page builders to be successful, A/B testing should always be an option. Unbounce has made it a point to have the best A/B testing capabilities.
Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic Text Replacement
Unbounce is a popular choice for PPC marketers. This is why. This tool will allow you to create landing pages based on the search terms of your audience.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic Leadpages vs Beaver Builder
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
Unbounce offers three plans that customers can choose from to use their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
All plans also have a common features available to them:
- Classic and smart builder
- Unlimitless landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce apps
| Launch ($72 per month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Pros and cons of Unbounce
Pros
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- Automated A/B Testing in all plans
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is the next big thing in landing pages. Leadpages vs Beaver Builder
Cons
- Form Builder lacks some key functions
- Split testing is only for pages made within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- No unlimited option for publishing pages. There are a limit to the number of pages you can publish.
- Mobile editors need to be optimized.
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Leadpages versus Instapages
Instapages Overview
Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.
This focus has led them to become the most advanced landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.
You even have complete freedom. It is the only landing-page builder that lets you place elements on top of one another. Even landing pages with no sense can be created.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.
You can customize these templates
Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. They are more modern looking than most.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. Leadpages vs Beaver Builder
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive pages
Instapage’s page builders are mobile-friendly. These pages are generated as soon as a landing page is created.
What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. Leadpages vs Beaver Builder
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.
This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. They can even tag members with the use of @mentions.
If changes have been made, they can notify the members once the issues have been fixed. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage Price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan
| Business Plan ($199 per month paid annually) | Enterprise Plan (Custom price based on the services selected) |
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Instapage Pros & Cons
Pros
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation is available to clarify more complicated aspects Leadpages vs Beaver Builder
Cons
- Higher price makes it not available for most of the market
- Lacks a lot of widgets
- A/B testing found only in custom plan
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict Leadpages vs Beaver Builder
Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their main weakness lies in what they are selling, which is their landing page builder. A clunky, buggy landing page creator is a negative for a company’s brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
Buggy ones will only lead to headaches over the long-term.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
It would be safe right now to say:
Leadpages is an affordable landing page solution that people love.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Honorable Mentions
Sumo(SumoMe)
Sumo, formerly SumoMe, is less of an online website. It is more like a toolkit. Sumo functions more like a widget.
It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.
One feature to note is its list builder. Which basically converts one-time visitors into lifelong readers and customers. Basically, it functions as a mailing list gatherer.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is both an email service provider and a landing site builder. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.
Let’s examine ConvertKit’s focus on landing pages.
It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
ConvertKit should be used only if you are primarily an email service provider