Leadpages vs Captifire

leadpages-vs-competition

Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. If you are one who likes to click on ads, then you have probably visited more.

Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages can be used to motivate people and turn them into customers or leads. They are a powerful component of digital marketing strategy.

leadpages-logo
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.

Best Practices in Making the Best Landing Pages Leadpages vs Captifire

Now we know what landing pages are for. We now need to think about how to create the best landing pages. There is no way to guarantee a landing page that converts 100%. We can still try.

  • Your headline should be focused on the benefits.

Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Expect the same browsing habits to your potential leads as you have.

It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.

People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.

  • Choose a good illustration

We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.

In short, the image must represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.

  • Write a good copy

Headlines are not enough to let people get on board your offer. A compelling copy must support it. This is how it should be viewed. The headline grabs attention, but the copy keeps it.

As much as possible, make your copy clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance

  • The lead form should be visible from the first glance.

Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.

Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.

  • Call to Action: Make it Clear

Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?

The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.

Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”

  • Show a relevant offer

While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.

The best way to go about things is to offer or sell something that is relevant to what they are looking for. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.

Sooner or later, they will see the relevance and cave into your offer.

  • Only ask what you need

You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.

Remember, you want to get only the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quality can be more important than quantity.

  • All navigation removed

Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.

Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.

You do not want that.

Your call to action should be the focus of your audience. This will increase your conversion rate.

  • Make sure your page is available on all devices.

A responsive website means a website that adapts to whatever device is used to browse it. Because of the high volume of mobile traffic, responsiveness is essential for a website.

If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.

  • Optimize for Search

Your page should be searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.

This is a very involved process that includes optimizing keywords and making your copy target key phrases. Master SEO, and you can find yourself selling more of your product.

  • Remember to use a thank you page.

A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.

This part can be used to fulfill your promise (i.e. an instant download button for your offer).

The page can be used to upsell leads and direct them towards more products. This will result in new sales.

You can also use it to express your gratitude and promote your products. This might go a long way for promotion.

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Leadpages

Leadpages Overview

Leadpages is a website that focuses on creating landing pages.

They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. Which can be used without coding required.

Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.

Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.

Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.

In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:

  • Photography
  • Travel
  • Ecommerce
  • Real Estate
  • Construction Supply

Brand longevity is a key factor. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.

Leadpages Features

Leadpages Landing Page Builder

Leadpages wouldn’t exist without this feature. After all, this is what people are looking for in a landing page builder. Everything else is just extra.

Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.

The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.

To increase engagement, you can add social likes or comments to any page. The new timing control allows you to set elements to appear after a delay.

Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.

This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. The designers may have an idea of what it might look like. It is impossible to change it.

You are therefore out of luck if you need a mobile website that is more personalized.

This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.

Templates

LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.

For Leadpages, your landing page creation usually starts with picking a template and modifying it. You can then modify the text, images, and display order.

The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.

Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.

This service seems to be necessary. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some templates may need some tweaking to be relevant to current trends and times. Leadpages vs Captifire

Widgets

The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.

Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.

The Forms widget is another notable widget in Leadpages. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. This widget can be used for multiple purposes.

Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. Leadpages vs Captifire

The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even provide surprising sources of analytics.

The checkout widget is an important feature to remember. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.

Note: Checkouts are available to Pro and Advanced Customers only.

A/B Testing and Analytics

Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.

A/B testing might help with that. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.

Leadpages makes it easy for users to perform A/B split tests from their dashboard.

Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Leadpages vs Captifire

If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.

Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These popups can be used to increase conversion rates. You can create these lead boxes using the same drag and drop builder as your landing page. Again, there is no coding required.

The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.

Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.

Alert bars

The Leadpages system has a new feature called alert bars, or notification bars. So far, only Leadpages offers this feature.

It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.

Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. Leadpages vs Captifire

Leaddigits and Leadlinks

Leadlinks and Leaddigits are two new additions to the Leadpages system. They share some similarities. The environment in which they are used is what distinguishes them.

For Leadlinks, it basically acts as an instant invitation. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. No sign-ups required.

Leaddigits works on the same principle. Leaddigits works on both mobile devices and text messages.

These two features can only be used in certain situations. They are still good tools to have in case you want a more interesting way to reach your audience.

Leadpages Price

As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages is more focused on individuals than larger businesses.

Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. Leadpages vs Captifire

Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo, paid annually)
  • Unlimited pages
  • Unlimited Traffic
  • Unlimited leads
  • Unlimited Pop-Ups
  • Unlimited Alert Bars
  • Free Hosting
  • Connect 1 Domain
  • More than 200+ Mobile Responsive Templates
  • 40+ Standard Integrations
  • Facebook and Instagram AdBuilder
  • Tech Support Via Email
  • Weekly Group Coaching
  • All Features found in Standard plan
  • Online sales and payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt in Text Campaigns
  • Special Discounts on Par
  • All features found in standard and pro plan
  • Advanced integrations
  • 5 free sub accounts
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 quick start Call
  • Leadpages Virtual Workshops

Pros and cons of Leadpages

Pros

  • An affordable price point
  • Easy to use for starters
  • GIves you to make landing pages in a short amount of time
  • There are many templates (that you can sort).
  • Solid integration options
  • All plans provide unlimited traffic.
  • Analytics built-in and easily accessible
  • Allows you to make easy two-step opt-ins
  • A great selection of widgets to help you build your landing pages
  • Alert bars and pop ups make for novel ideas to convert and gather leads.

Cons

  • Mobile version is not possible.
  • Extra templates can cost extra
  • There are very few styling options.
  • Builder can be buggy.
  • Builder is more difficult to use than other drag and drop builders.
  • No enterprise option prices
  • A/B Testing is not offered on the standard plan.

Leadpages vs Captifire

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Leadpages versus Clickfunnels

Clickfunnels Overview

Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.

Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.

In terms of landing pages, click funnels allows you to make a series of them. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.

Clickfunnels is the brainchild of businessman and author Russel Brunson. He was an expert in email marketing and the invention of Clickfunnels was no surprise.

Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.

Clickfunnels Features

First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.

To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.

So how is Clickfunnels as a landing page creator?

Drag and Drop Editor

Clickfunnels has a drag and drop landing page maker. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is known as the Etison editor. Leadpages vs Captifire

The Etison editor allows you to create pages for desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.

The builder also allows you to set advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.

This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.

Templates

Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.

Clickfunnels templates don’t just work for landing pages. There are templates for just about everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.

Split Testing and Analytics

ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.

Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. From there, you can see how different the two pages can be.

ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Leadpages vs Captifire

Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

To say that ClickFunnels is affordable is an understatement. Sure looking at it, it might seem that $87 is a steep price for a basic plan. You will be amazed at all the features that come with this $87 plan.

Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.

Basic Plan ($87 per month billed annually) Platinum Plan ($247.50 per month if billed annually)
  • 20 Funnels
  • 100 pages
  • 20,000 monthly visits
  • Unlimitted contacts
  • 1 sub user
  • 3 custom domains
  • 3 payment gateways
  • Email support
  • FunnelFlix
  • Unlimited Funnels
  • Unlimited pages
  • Unlimited Monthly Visits
  • Unlimited Contacts
  • 3 Sub User
  • 9 Custom Domains
  • 9 Payment Gateways
  • Priority Support
  • FunnelFlix Platinum
  • Follow-up Funnels
  • Weekly Hackathons
  • Backpack (affiliate tool)

Clickfunnels Cons and Pros

Pros

  • More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
  • Supports the Backpack CRM and InfusionSoft.
  • You can share your funnel with other members
  • Hip pages that can be customized and made to order
  • Has reliable analytics
  • Split testing is possible even with the most basic plans
  • Upsells in a click

Cons

  • Premium Plan is too steep of a price
  • The standard plan doesn’t provide unlimited funnels, pages or visitors.
  • Split testing is a basic capability
  • The landing page builder can be a bit buggy sometimes. Leadpages vs Captifire

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Leadpages versus Unbounce

Unbounce Overview

Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.

The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.

Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.

Unbounce was born in a time where “landing pages” was a mere buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.

Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.

Unbounce is a leader in online marketing today. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.

Unbounce Features

Drag and Drop Builder

Unbounce offers a drag-and-drop builder. It was designed to make landing pages easy without requiring any technical knowledge. Unbounce Drag and Drop Builder is actually the first such tool on the internet.

It allowed them to create a lot of landing pages quickly, true to their vision.

Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.

Their landing page builder is also very intuitive. The page builder is easy to use and doesn’t have any bugs. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions

Clone and Edit Your Landing Pages

There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Leadpages vs Captifire

Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. Basically, with this feature, you are using your own landing page as a template.

Popups and Sticky Bars

Unbounce added sticky bar and popup features to help increase conversions.

The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.

Pop ups offer new ways to connect with people. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.

The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.

Analytics, Reports, A/B Testing

It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.

You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.

Dynamic Text Replacement

Remember Unbounce being super popular with PPC marketers? This is the reason why. This tool will allow you to create landing pages based on the search terms of your audience.

This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.

Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. It is possible to create landing pages that can be targeted with pinpoint precision.

Smart Traffic Leadpages vs Captifire

Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.

Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.

Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.

Unbounce Price

In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.

Each plan also has a set of common features:

  • Classic and smart builder
  • Unlimited landing pages
  • Unlimited pop-ups
  • Unlimited sticky bars
  • Access to unbounce Apps
Launch ($72 per month) Optimize($108 per month) Accelerate ($180 per Month)
  • Up to 500 conversions
  • Up to 20,000 visitors
  • 1 domain
  • You can convert up to 1,000 units
  • Up to 30,000 visitors
  • 5 domains
  • Smart Traffic converts 30% more
  • Conversions up to 2,500
  • Visitors up to 50,000
  • 10 domains
  • Get 30% More

Unbounce Pros and Cons

Pros

  • It is flexible and allows you to design your landing pages in a way that suits you best.
  • The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
  • Easy to Integrate using WordPress
  • Automated A/B Testing in all plans
  • Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
  • Templates that are professionally optimized allow for a simple start in creating pages
  • You have more options for converting leads with pop ups and sticky bars
  • Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Leadpages vs Captifire

Cons

  • Form Builder lacks some key functions
  • Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
  • No unlimited option for publishing pages. There are a limit to the number of pages you can publish.
  • Mobile editors must be optimized.

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Leadpages versus Instapages

Instapages Overview

One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.

They have grown to be the best landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.

Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.

Instapage Features

Drag and Drop Builder

The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.

You even have complete freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.

The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.

Customizable Templates

Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.

In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.

Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.

Instablock

This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.

This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.

Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Leadpages vs Captifire

Instablock templates are available if you need to get an idea of how they work.

Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. All edits and updates to that block will be automatically applied to your published pages.

Responsive Pages

One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These pages are generated as soon as a landing page is created.

Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.

Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.

This tool allows users to see whether their call to action placement is efficient. Leadpages vs Captifire

Collaborative Tools

This feature was also designed with Instapage’s core customers in mind.

Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.

It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.

If changes have been made, they can notify the members once the issues have been fixed. This flag down system makes it easy to see which ones have been modified and which ones need more attention.

Instapage price

Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.

Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan

Business Plan ($199 per month paid annually) Enterprise Plan (Custom Price Depending on choice of Services Taken)
  • There are no conversion limits
  • Unlimited Domains
  • Server-side A/B Testing
  • Real-time visual collaboration
  • Instablocks
  • AMP Pages and Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic text replacement
  • SSI Encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • All features included with the Business Tier
  • Salesforce Integration
  • Marketo Integration
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Multi-step Forms
  • Fonts customized
  • SSO
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downlaods
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Implementation of custom features
  • Integrations Custom
  • Conversion Consulting
  • Design Services
  • Customer Success Manager

Instapage Pros and Cons

Pros

  • Easy to sue drag and drop builder that is super flexible
  • Unlimited Conversion
  • There are many professional landing page templates available.
  • Publishing options that are good
  • Integrates with many internet marketing tools and services
  • Heat mapping, which is built in, is one of the most powerful analytical tools available
  • Collaboration tools allows teams to work on landing pages
  • Online documentation exists to help for more confusing aspects Leadpages vs Captifire

Cons

  • Higher price makes it not available for most of the market
  • Lacks a lot of widgets
  • A/B testing found only in custom plan
  • Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members

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Leadpages Versus Competitor Verdict Leadpages vs Captifire

Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.

Their main weakness lies in what they are selling, which is their landing page builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.

Buggy ones will only lead to headaches over the long-term.

As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.

The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.

Right now it would be safe to say that:

Leadpages is an affordable landing page solution that people love.

With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.

Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.

Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..

Honorable Mentions

Sumo(SumoMe)

Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.

It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.

Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. It basically acts as a list-builder.

You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.

ConvertKit

ConvertKit is an email service provider first and a landing page builder second. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.

Let’s examine ConvertKit’s focus on landing pages.

It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.

While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.

ConvertKit should be used only if you are primarily an email service provider

Leadpages vs Captifire

leadpages-review

While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.

However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

It is now much easier to acquire these leads and convert them into customers.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

leadpages-logo

For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Leadpages vs Captifire

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.

This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.

Overall, you can simplify the landing page as a more lean and focused web page. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.

A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

There are many types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.

Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.

As such, these websites and/or services allow users to create many landing pages with their own hands. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

mother-with-kids-looking-at-the-computer

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LeadPages Overview: What is it About?

Among the countless services and pages that provide a landing page solution is Leadpages. Leadpages is among the more famous names.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.

LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.

These industries include but aren’t limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. For any excess time, you can help us.

Leadpages is among the oldest services of its kind on the internet. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.

Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2: What can it Do?

As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. It is expected that Leadpages would have a landing-page builder.

However, what about other features? What makes Leadpages different from other websites? Here is a brief overview of what it can do. We shall dive deeper into them later in the review.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.

  • 130+ free templates along with a template marketplace.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. You can hit publish once you are done.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

  • Lots of marketing integrations

You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.

  • Hosted landing pages

Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.

  • Integrations with websites

Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.

  • Detailled analytics

Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Other than the landing page builder, there are other features. Leadpages has its own branding features. These features are what make LeadPages stand out from other landing page service providers.

  • Leadboxes

Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can be used to help in boosting your conversions.

  • Leadlinks

This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

  • Leaddigits

This enables your leads to opt in to your stuff via their mobile phones and automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.

However, it would not be the end of the world, if you find no template that suits your needs or fancy.

Drag and drop builders can be used to create a template or build one from scratch. This drag and drop builder is pretty intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Leadpages vs Captifire

You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. These settings include:

  • Widgets
  • Page layout
  • Styles for pages
  • Tracking page

Within these four options, let’s examine widgets a bit closer..

Widgets

Widgets are the main building blocks of your page. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.

The button widget allows you to:

  • You can customize your button. This includes font and font size, as well as buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.

You can use the second option to offer a two-step opt in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This provides for a much better approach rather than displaying details on different pages. Leadpages vs Captifire

Another widget we can look at is the Forms Widget.

Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. You have a lot more control. You can use the forms widget to:

  • Integrate with webinar or email marketing services
  • Add new fields to the form
  • Choose what to do after a user clicks submit.

You have more options when it comes to what you should do. For this, you have the option to:

  • Keep the user on the same page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Send them a file. This is another easy way to create lead magnets.

The last widget we should take a look at is the Checkout Widget.

We are working with subscriptions and buying and selling products so we need a way to make money. As such, the checkout widget is there to solve all your problems. In the case of Leadpages, this widget is a fairly new addition.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive previews

It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.

Leadpages ensures that your designs are responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Leadpages vs Captifire

However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.

This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • You can publish through your domain that is connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as HTML Leadpages vs Captifire

The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.

Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. This is the most straightforward option, aside from publishing it through Leadpages.

This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.

For their A/B Split testing, Leadpages gives you a bit of control. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

You can even choose traffic distributions to control how much goes to each variant. Leadpages vs Captifire

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.

Leadpages vs Captifire

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Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.

Once you design your pop-up, you can choose how it triggers. Leadpages provides you with a good number to do this. Some of them include:

  • Plain text
  • Click the button to see more
  • Image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Leadpages vs Captifire

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert Bars

Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.

These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:

  • Sign ups for an event or webinar
  • Promoting Offers
  • Growing your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This works well when you need to send an email blast about an event to your existing members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Leadpages vs Captifire

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.

It might be some kind of niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages offers three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo, paid annually)
Unlimited pages All standard features All Standard and Pro Features
Unlimited Traffic Online Sales and Payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited Pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Free Hosting Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • It is easy to use, especially for beginners.
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • This allows you to sort templates according to highest conversion rate. Leadpages vs Captifire
  • Solid integration options
  • All plans include unlimited traffic.
  • Analytics built-in
  • Easy two-step opt-ins
  • Good selection of widgets
  • Alert bars and Pop-ups make for good and refreshing CTA’s on your site

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Costs extra to upload some custom templates
  • There are limited styling options.
  • Builders can be more complicated than the competitors and may not be as flexible.
  • .The builder is not only clunky but can also be quite sloppy.
  • No Enterprise Option
  • The Standard Plan does not allow for A/B testing

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Leadpages Last Thoughts

Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

This is the problem. Most of these ideas are only good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.

There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. It even includes 200+ free templates. These are all welcome features.

However, some of the more crucial and important features can only be found in the more advanced plans.

The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Leadpages vs Captifire

The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.

Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.

Leadpages Frequently Asked Questions Leadpages vs Captifire

What sets Leadpages apart from other landing page creators.

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.

Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

What is Leadpages?

Leadpages is a landing-page builder that generates leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.

Does Leadpages offer a free trial?

Leadpages offers a free 14-day trial.

Leadpages offers only a 14-day free trial. Any talks about a 30-day to 60-day free trial are fakes.

How can I integrate Leadpages into my email marketing tool?

Leadpages integrates with many email marketing tools.

It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. To complete the process, click on this link

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