Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. You might have visited more if you like to click on ads.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are a powerful component of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
Best Practices in Making the Best Landing Pages Leadpages vs Pardot
We now know what landing pages do. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. However, we can always try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Expect the same browsing habits to your potential leads as you have.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. Think of it this way. While the headline gets the attention, the copy retains it.
As much as possible, make your copy clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. Now how can you do that if you can’t even call on them to act.
The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.
Selling or offering something relevant to the customer’s needs is the best way to do business. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.
Sooner or later, they will see the relevance and cave into your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. However, asking too much can be very suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
Remember, you want to get only the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quantity can be better than quality.
- Remove all navigation
Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
That is not what you want.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure that your page is accessible on every device.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. You can sell more of your product if you master SEO.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
You can also use it to express your gratitude and promote your products. This might go a long way for promotion.
Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.
Landing pages generated by Leadpages are extremely versatile. They can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages are also very proud of their customizability. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. It was established by Clay Collins and was based in Minneapolis Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Landing Page Builder
Without this feature, Leadpages would not exist. This is what users are looking for in landing page builders. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. When seen through a mobile device, the page will look spick and clean.
However, there are limitations to this responsiveness. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. However, there is no way to edit it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. Also, picking a good template can save you a lot of time if you are looking to create multiple
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Leadpages vs Pardot
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. This is a crucial function that you should get hold of.
The Forms widget is another notable widget in Leadpages. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. This widget can be used for multiple purposes.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. Leadpages vs Pardot
The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even provide surprising sources of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Note: Checkouts are available to Pro and Advanced Customers only.
Analytics and A/B Testing
On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
This might be possible with A/B testing. One version of your landing pages is taken and compared to another version. With it, you can see how effective one version is compared to the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Leadpages vs Pardot
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. You can create these lead boxes using the same drag and drop builder as your landing page. There is no code required.
Leadboxes are unique in that you have the ability to choose how they should be activated. You can link it to a plain text or button link. To schedule when the pop-up appears, you can use a timer. It can be set to appear when the user exits your site.
The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
The Leadpages system has a new feature called alert bars, or notification bars. So far, only Leadpages offers this feature.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. Leadpages vs Pardot
Leadlinks and Leaddigits
Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. What differentiates the two is the environment at which they are used in.
For Leadlinks, it basically acts as an instant invitation. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. There is no sign-up required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
These two features can only be used in certain situations. They are still good tools to have in case you want a more interesting way to reach your audience.
As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages is more focused on individuals than larger businesses.
Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. Paying for more upfront will save you more money in the long run. Leadpages vs Pardot
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
|Leadpages Standard ($37/mo – paid annually)||Leadpages Pro ($79/mo) – Annually||Leadpages Advanced ($321/mo – paid annually)|
Pros and cons of Leadpages
- An affordable price point
- For beginners, it is simple to use
- GIves you to make landing pages in a short amount of time
- There are many templates (that you can sort).
- Solid integration options
- All plans provide unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- Nice selection of widgets for building your landing pages.
- Alert bars and pop ups make for novel ideas to convert and gather leads.
- Lacks the ability to customize mobile version of your landing pages
- Additional templates may be more expensive.
- There are very few styling options.
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- Standard plans do not offer A/B testing.
Leadpages versus Clickfunnels
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
In terms of landing pages, click funnels allows you to make a series of them. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
However, to keep things fair, we should only focus on the landing page capabilities of the service. We may however touch lightly on some of its more sophisticated features
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Leadpages vs Pardot
The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. You can also add video overlays to your landing page.
The builder also allows you to set advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
This drag and drop is sometimes a little limited. It’s a small price to pay for its simplicity.
Clickfunnels has templates that you can use to quickly create your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Analytics and Split Testing
ClickFunnels offers split testing, which allows you to compare which page converts better. You only even need one page to start split testing.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. You can then see the differences between the pages.
ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Leadpages vs Pardot
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. You will be amazed at all the features that come with this $87 plan.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
|Basic Plan ($87 per month billed annually)||Platinum Plan ($247.50 per Month if you bill annually)|
Clickfunnels Cons and Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Customizable and hip pages
- Are you able to provide reliable analytics
- Split testing even in the basic plans
- One-click upsells
- Premium Plan is too steep of a price
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- The landing page builder can be a bit buggy sometimes. Leadpages vs Pardot
Leadpages versus Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
Unbounce’s main objective is to make marketing more effective. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder also allows you to use 100+ free templates. These templates can be a great place to start when you are creating your first landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Leadpages vs Pardot
Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. Basically, with this feature, you are using your own landing page as a template.
Popups and Sticky Bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. It provides for an interesting content delivery to your chosen audience.
These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.
A/B Testing, Reports, and Analytics
You may need to try many different designs before you find the perfect landing page design for your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
You can even use their A/B testing for sticky bars and pop-ups. WIth this, you can make sure which conversion tools are the best fit for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic text replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
It is even very simple to use Unbounce. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic Leadpages vs Pardot
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce offers three plans that customers can choose from to use their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce Apps
|Launch ($72 per Month)||Optimize($108 per month)||Accelerate ($180 per Month)|
Pros and cons of Unbounce
- It is flexible and allows you to design your landing pages in a way that suits you best.
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- WordPress is easy to integrate
- Automated A/B Testing in all plans
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Templates that are professionally optimized allow for a simple start in creating pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Leadpages vs Pardot
- Form Builder lacks some key functions
- Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
- There are limited publishing options. There are a limit to the number of pages you can publish.
- Mobile editors must be optimized.
Leadpages versus Instapages
Instapage is one of the most popular and well-known landing pages on the market. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. They are focusing their updates in this direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.
Drag and Drop Builder
The Instapage drag-and-drop builder is more advanced than the rest. Like most drag and drop builders, it does not need coding. It is very easy to pick up and anybody can start making a landing page.
It even gives you absolute freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. You can even make landing pages that do not make sense at all.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Instapage also gives you templates available for use. Like most templates, these can be used as starting blocks in creating your landing pages.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. Leadpages vs Pardot
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. All edits and updates to that block will be automatically applied to your published pages.
Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.
What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. Leadpages vs Pardot
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.
This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
If changes have been made, they can notify the members once the issues have been fixed. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Currently, Instapage has two plans. The Customizable enterprise plan and the Business Plan
|Business Plan ($199 monthly, payable annually)||Enterprise Plan (Custom price based on the services selected)|
Instapage Pros & Cons
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- There are many professional landing page templates available.
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects Leadpages vs Pardot
- It is not affordable for the majority of the market because it has a higher price
- Lacks a lot of widgets
- Only custom plans allow for A/B testing
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
Leadpages Versus Competitor Verdict Leadpages vs Pardot
Leadpages is a leading brand in making landing pages. Its price and ease-of-use are the main reasons for this success. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is an affordable landing page solution that people love.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.
Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. Basically, it functions as a mailing list gatherer.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit is an email service provider first and a landing page builder second. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.
Let’s examine ConvertKit’s focus on landing pages.
It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
You should only use ConvertKit if your focus is more of an email service provider