Landing pages. They are probably among the most visited types of websites on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
Best Practices in Making the Best Landing Pages Leadpages vs Xano
We now know what landing pages do. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. We can still try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.
It is best to try to prevent this from happening. One of the best ways to do this is to let them know what it is all about. Headlines are the best way to reach this in the fastest time.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Choose a good illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
The image should represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Make a great copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
Make sure your copy is clear and concise. It should show your potential audience what you want them to do. Finally, a good and compelling copy speaks directly to your visitors. Using “you” and “your” will help you in this instance
- Make the lead form visible at first glance
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time when everything is against us. To combat this, make the forms among the centerpieces of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Call to Action: Make it Clear
A landing page without a call to action is not a landing page at all. A landing page should be designed to get your audience to follow your instructions. Now how can you do that if you can’t even call on them to act.
The call to action, or “CTA,” is the most important part of the landing page. Without it, you have a useless landing page. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. You can offer them something related like a cheese cookbook or other relevant items.
Sooner or later, they will see the relevance and cave into your offer.
- Ask only what you really need
You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.
Remember, you want to get only the most relevant data. You want to collect as many relevant data as possible on multiple audiences. To generate leads. Quantity can be better than quality.
- All navigation removed
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
That is not what you want.
Your call to action should be the focus of your audience. This will increase your conversion rate.
- Make sure your page is available on all devices.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. Search engine optimization (SEO) is one way to achieve this.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. You can sell more of your product if you master SEO.
- Make sure to include a thank-you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. Rather you can use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.
Leadpages is a website whose main selling point is to create a landing page.
Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.
Leadpages generated landing pages are very versatile. They can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages pride themselves on their customization. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. Some of these include but are not limited to:
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. Everything else is just extra.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
To increase engagement, you can add social likes or comments to any page. The new timing control allows you to set elements to appear after a delay.
Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.
This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. The designers may have an idea of what it might look like. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. You can then modify the text, images, and display order.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. If you’re looking to create several templates, choosing a good template will save you time.
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
This service seems to be necessary. Most Leadpages templates are a hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Leadpages vs Xano
The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. The forms widget has multiple uses.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. Leadpages vs Xano
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.
The checkout widget is an important feature to remember. This widget allows you to collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Leadpages vs Xano
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox is Leadpages’ version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. You can even tell it to appear whenever the user intends to exit your page.
The Leadbox offers many more ways to increase your conversions. This requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.
The Leadpages system has a new feature called alert bars, or notification bars. So far, only Leadpages offers this feature.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. It is a novel tool to generate leads. Leadpages vs Xano
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. The environment in which they are used is what distinguishes them.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. No sign-ups required.
Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages also allows you to pay for your plans in three different payment models. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. Leadpages vs Xano
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
|Leadpages Standard ($37/mo, paid annually)||Leadpages Pro ($79/mo) – Annually||Leadpages Advanced ($321/mo, paid annually)|
Leadpages Pros and Cons
- An affordable price point
- Easy to use for starters
- GIves you to make landing pages in a short amount of time
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- A great selection of widgets to help you build your landing pages
- Alert bars and pop ups make for novel ideas to convert and gather leads.
- Mobile version is not possible.
- Extra templates can cost extra
- There are very few styling options.
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- Standard plans do not offer A/B testing.
Leadpages versus Clickfunnels
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is very user-friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
In terms of landing pages, click funnels allows you to make a series of them. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.
So how is Clickfunnels as a landing page creator?
Drag and Drop Editor
Clickfunnels has a drag and drop landing page maker. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Leadpages vs Xano
The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
The builder also allows you to set advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.
Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Analytics and Split Testing
ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.
You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.
On the analytics side, ClickFunnels has reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Leadpages vs Xano
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
|Basic Plan ($87 per month billed annually)||Platinum Plan ($247.50 per month if billed annually)|
Clickfunnels Cons and Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing is possible even with the most basic plans
- One-click upsells
- Premium Plan too expensive
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. Leadpages vs Xano
Leadpages versus Unbounce
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce was born in a time where “landing pages” was a mere buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Drag and Drop Builder
Unbounce offers a drag-and-drop builder. It was designed to make landing pages easy without requiring any technical knowledge. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.
Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. There are also times when you want to reuse a complex landing page that is too meticulous to edit. Leadpages vs Xano
Unbounce gives you the ability to clone and edit your own landing page. That means, there is no need to start from scratch if you want to remake an old landing page. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.
Analytics, Reports, A/B Testing
It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.
You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic text replacement
Unbounce is a popular choice for PPC marketers. This is the reason why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic Leadpages vs Xano
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Through machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
All plans also have a common features available to them:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
|Launch ($72 per month)||Optimize($108 per month)||Accelerate ($180 per Month)|
Pros and cons of Unbounce
- It is flexible and allows you to design your landing pages in a way that suits you best.
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- Easy to Integrate using WordPress
- Automated A/B Testing in all plans
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. Leadpages vs Xano
- Some key functions are missing from Form Builder
- Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors need to be optimized.
Leadpages versus Instapages
One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. They are focusing their updates in this direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. As such their plans are geared towards them.
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It’s very simple to use and anyone can create a landing page.
You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. You can even make landing pages that do not make sense at all.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.
You can customize these templates
Instapage offers templates that you can also use. Like most templates, these can be used as starting blocks in creating your landing pages.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. These templates are modern and more contemporary than others.
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This can be tedious and costly in the long-term.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Leadpages vs Xano
Instablock templates are available if you need to get an idea of how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. All edits and updates to that block will be automatically applied to your published pages.
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These pages are generated as soon as a landing page is created.
Surprise! These mobile landing pages can be customized. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
This tool allows users to see whether their call to action placement is efficient. Leadpages vs Xano
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan
|Business Plan ($199 per month paid annually)||Enterprise Plan (Custom price based on the services selected)|
Instapage Pros and Cons
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Built in heat mapping is one of the strongest analytical tool available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation exists to help for more confusing aspects Leadpages vs Xano
- It is not affordable for the majority of the market because it has a higher price
- We lack a lot of widgets
- A/B testing found only in custom plan
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
Leadpages Versus Competitor Verdict Leadpages vs Xano
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their main weakness lies in what they are selling, which is their landing page builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
Buggy ones will only lead to headaches over the long-term.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Sumo functions more like a widget.
It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.
Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. It basically acts as a list-builder.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit is an email service provider first and a landing page builder second. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.
Let’s examine ConvertKit’s focus on landing pages.
It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider