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leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.

However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

leadpages-logo

Laurie Wang has a YouTube video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below.

Landing Pages Listen To Lead Online Courses

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

There are many types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.

These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.

Clickthrough Landing pages are focused more on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This could be the product checkout page or the page where you can upsell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This can sometimes be frustrating and take a lot of effort.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What’s it All About?

Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.

LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.

These industries include but aren’t limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. You can save any time by helping us.

Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. It was not until the beginning of the new decade that he sold the company.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.

Leadpages Overview 2 – What Can It Do?

As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. It is expected that Leadpages would have a landing-page builder.

However, what about other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.

  • 130+ free templates along with a template marketplace.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. You can hit publish once you are done.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

  • Lots of marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. It is entirely optional, and you can still use your own domain name.

  • Website integrations

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. It allows you to compare and contrast your landing page formats and see which you can improve on.

  • Detailled analytics

Without proper analysis, your landing pages would not be performing well. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.

Other than the landing page builder, there are other features. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.

  • Leadlinks

This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.

Some templates are not always easy to use. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

Drag and drop builders can be used to create a template or build one from scratch. This drag and drop builder is pretty intuitive. Furthermore, it is entirely code free. However, there are some limitations on it, which can be frustrating at times. Listen To Lead Online Courses

On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:

  • Widgets
  • Page layout
  • Styles for pages
  • Tracking page

Let’s take a closer look at widgets within these four options.

Widgets

Widgets are the main building blocks of your page. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.

You can use the button widget to:

  • You can customize your button. This includes the font and size of your button, as well buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.

The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Listen To Lead Online Courses

We can also look at the Forms Widget.

We will be using many forms when working with landing pages. It is the forms widget we will use for Leadpages. It even gives you a lot of control. Using the forms widget allows you to:

  • Integrate with email marketing or webinar services
  • Add new form fields
  • Choose what to do after a user clicks submit.

The last option gives you further selections into what to do. For this, you have the option to:

  • Keep the user on the same page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Email them a file. This is another way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.

The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.

Leadpages ensures that your designs are responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Listen To Lead Online Courses

However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. You can’t do much with it.

The only way to edit how your information will look on mobile is to edit how it will look on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.

  • Publishing through Leadpages
  • You can publish through your domain that is connected to Leadpages
  • WordPress Plugin – Publishing
  • Publishing as HTML Listen To Lead Online Courses

The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.

Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.

Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.

Bear in mind: You will need a domain and a web host to publish your page as an HTML.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

For their A/B Split testing, Leadpages gives you a bit of control. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

To control how much each variant gets, you can also choose traffic distributions. Listen To Lead Online Courses

Analytics

A/B Split testing is only one way to analyze your landing page performance. Leadpages offers its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs can provide you with more detailed analytics.

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Leadbox (Popups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:

  • Plain text
  • As button links
  • Image links
  • As a time-locked and time-scheduled event.
  • As exit intent popup Listen To Lead Online Courses

These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.

Alert bars

Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.

These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Sign ups for an event or webinar
  • Promoting Offers
  • Expanding your mailing list

These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. They just need to click the link and be signed up.

This works well when you need to send an email blast about an event to your existing members.

Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Listen To Lead Online Courses

Leaddigits

Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.

It might be some kind of niche reach. It is still an important and practical tool to have. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. However, each option can lower the price point significantly.

Leadpages offers three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo, paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo, paid annually)
Unlimited pages All Standard Features All Pro and Standard Features
Unlimited Traffic Online Sales and Payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt-in Text Campaigns 1-on-1 Quick Start Call
Hosting is free Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Mobile-Responsive Templates
40+ Standard integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • Easy to find templates through filters
  • Allows you to sort templates by highest conversion rate Listen To Lead Online Courses
  • Solid integration options
  • Unlimited traffic in all plans
  • Analytics built-in
  • Easy two-step opt-ins
  • Good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • Limited styling Options
  • Builders can be more complicated than the competitors and may not be as flexible.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • The Standard Plan does not allow for A/B testing

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Leadpages Final Thoughts

On paper, Leadpages is a good idea. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.

This is the problem. Most of these ideas are only good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.

Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.

However, some of the more crucial and important features can only be found in the more advanced plans.

The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Listen To Lead Online Courses

The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.

These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.

All in all, Leadpages has the potential to be a good service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.

Leadpages Frequently Asked Questions Listen To Lead Online Courses

What sets Leadpages apart from other landing page creators.

The best thing about Leadpages is its ability to create pop-ups or alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

Leadpages cost will depend on the type of plan you want to take.

The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.

What is Leadpages?

Leadpages is a landing page builder that aims to generate leads.

The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages also has features to help you optimize your landing page according to how you use it.

Does Leadpages offer a free trial?

Leadpages offers a free 14-day trial.

Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.

How do I integrate Leadpages with my email marketing tool?

Leadpages integrates with many email marketing tools.

The way to integrate them would depend on the email service. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. To complete the process, click on this link

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