Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.

There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages can be used to motivate people and turn them into customers or leads. They are a powerful component of digital marketing strategy.

For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.

The Best Practices for Making the Best Landing Pages Spencer Clickfunnel vs Leadpages

Now we know what landing pages are for. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. However, we can always try.

• Have your headline focus on benefits.

Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.

It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.

People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.

• Use a great illustration

We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.

In short, the image must represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.

• Write a good copy

Headlines are not enough to let people get on board your offer. It must be supported by compelling copy. Think of it this way. The headline grabs attention, but the copy keeps it.

As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. Finally, a good and compelling copy speaks directly to your visitors. This is where the use of “you” or “your” can help.

• The lead form should be visible from the first glance.

Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.

Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.

• Call to Action: Make it Clear

A landing page without a call to action is not a landing page at all. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?

The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Here, action verbs are your best friend.

Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”

• Show a relevant offer

While a landing page is used to sell a product, it also gathers data on potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. It can be difficult to get data (e.g., name and email addresses) however.

The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.

They will eventually see the value and accept your offer.

• Only ask what you need

It is important to collect as much information as possible about your leads. However, asking too much can be very suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.

You want the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quantity can be better than quality.

• Remove all navigation

Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your product and your whole message are at the front and center of the page.

As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.

That is not what you want.

Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.

• Make sure your page is available on all devices.

A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.

Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.

• Optimize for Search

Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.

This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.

• Remember to use a thank you page.

Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.

This part can be used to fulfill your promise (i.e. an instant download button for your offer).

You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.

You can also use it to express your gratitude and promote your products. This might go a long way for promotion.

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Leadpages

Leadpages Overview

Leadpages is a website that focuses on creating landing pages.

Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.

Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.

Leadpages is one of the most affordable landing page generator services. Leadpages is a service that focuses on small businesses and not large corporations or websites.

Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.

In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:

• Photography
• Travel
• Ecommerce
• Real Estate
• Construction Supply

In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.

Leadpages Features

Leadpages Landing Page Creator

Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.

Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.

The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.

Some newer features include adding social likes and comments to any page to allow for better engagement. You can even use the added new timing control to let elements appear after a time delay.

Their drag-and-drop builder also makes it responsive. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.

This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. However, there is no way to edit it.

As such, if you want a more customized mobile website, you are out of luck.

That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.

Templates

LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.

Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.

If the drag-and-drop builder already makes the process easy, the templates just make it even easier. If you’re looking to create several templates, choosing a good template will save you time.

Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.

This service seems to be necessary. Most Leadpages templates are a hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Spencer Clickfunnel vs Leadpages

Widgets

The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.

Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.

Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.

Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. Spencer Clickfunnel vs Leadpages

The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.

The checkout widget is an important feature to remember. This widget allows you to collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.

Note: Checkouts are available to Pro and Advanced Customers only.

Analytics and A/B Testing

Leadpages offers A/B testing to users on its higher plans. If you want to increase your conversion rates, A/B testing will be crucial. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.

This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.

Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.

Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Spencer Clickfunnel vs Leadpages

You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.

Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.

Leadboxes are unique in that you have the ability to choose how they should be activated. You can link it to a plain text or button link. To schedule when the pop-up appears, you can use a timer. You can even tell it to appear whenever the user intends to exit your page.

Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. This requires trial and error. Pop ups that are too intrusive can frustrate users. Remember to keep the right balance when using pop ups.

Alert bars

The Leadpages system has a new feature called alert bars, or notification bars. This feature is only available in Leadpages.

For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.

Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. Spencer Clickfunnel vs Leadpages

Leadlinks and Leaddigits

Leadlinks and Leaddigits are two new additions to the Leadpages system. The two of them somehow share the same functions. What differentiates the two is the environment at which they are used in.

It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. No sign-ups required.

Leaddigits works on the same principle. Leaddigits works on both mobile devices and text messages.

While these two features are entirely situational and have a niche use. These are good tools to have if you need a different way to reach your target audience.

Leadpages Price

Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.

Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. Spencer Clickfunnel vs Leadpages

You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo, paid annually)	Leadpages Pro ($79/mo, paid annually	Leadpages Advanced ($321/mo, paid annually)
Unlimited pages Unlimited Traffic Unlimited leads Unlimited Pop-Ups Unlimited Alert Bars Hosting is free Connect 1 Domain 200+ Free Mobile Responsive Templates 40+ Standard Integrations Facebook and Instagram AdBuilder Tech Support Via Email Weekly Group Coaching	All features found in the Standard plan Online sales and payments Unlimited A/B Split Testing Email Trigger Links 10 Opt in Text Campaigns Special Discounts on Par	All features available in both the pro and standard plans Advanced integrations 5 sub-accounts free 50 Extra Opt-in Text Campaigns 1-on-1 quick start Call Leadpages Virtual Workshops

Pros and cons of Leadpages

Pros

• An affordable price point
• Easy to use for starters
• You can quickly create landing pages with GIves
• Lots and lots of template (allows you to sort them too)
• Solid integration options
• All plans include unlimited traffic.
• Analytics built-in and easily accessible
• Two-step easy opt-in process
• Nice selection of widgets for building your landing pages.
• Alert bars and pop ups make for novel ideas to convert and gather leads.

Cons

• Mobile version is not possible.
• Extra templates can cost extra
• There are very few styling options.
• Builder can be buggy.
• Builder is more difficult to use than other drag and drop builders.
• No enterprise option prices
• Standard plans do not offer A/B testing.

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Leadpages versus Clickfunnels

Clickfunnels Overview

Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.

Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.

In terms of landing pages, click funnels allows you to make a series of them. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.

Clickfunnels is the brainchild of businessman and author Russel Brunson. He was an expert in email marketing and the invention of Clickfunnels was no surprise.

Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.

Clickfunnels Features

First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.

To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.

How does Clickfunnels work as a landing-page creator?

Drag and Drop Editor

Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is known as the Etison editor. Spencer Clickfunnel vs Leadpages

The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. You can also add video overlays to your landing page.

The builder also allows you to set advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.

That said, this drag and drop can be a bit limited at times. It’s a small price to pay for its simplicity.

Templates

Clickfunnels has templates that you can use to quickly create your funnels. These funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.

Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.

Analytics and Split Testing

ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. Split testing is easy if you only have one page.

You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.

ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Spencer Clickfunnel vs Leadpages

The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.

Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.

Basic Plan ($87 per month billed annually)	Platinum Plan ($247.50 per Month if you bill annually)
20 Funnels 100 pages 20,000 monthly visits Unlimited contacts 1 sub user 3 Custom domains 3 payment gateways Email support FunnelFlix	Unlimited Funnels Unlimited Pages Unlimited Monthly Visits Unlimited Contacts 3 Sub User 9 Custom Domains 9 Payment Gateways Priority Support FunnelFlix Platinum Follow-up Funnels Weekly Hackathons Backpack (affiliate tool)

Clickfunnels Pros and Cons

Pros

• More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
• Supports the Backpack CRM and InfusionSoft.
• You can share your funnel with other members
• Customizable and hip pages
• Are you able to provide reliable analytics
• Split testing is possible even with the most basic plans
• One-click upsells

Cons

• Premium Plan is too steep of a price
• The standard plan doesn’t provide unlimited funnels, pages or visitors.
• Split testing capabilities are just basic
• The landing page builder can be a bit buggy sometimes. Spencer Clickfunnel vs Leadpages

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Leadpages versus Unbounce

Overview of Unbounce

If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.

The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.

It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).

Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.

Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.

Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.

Unbounce Features

Drag and Drop Builder

Unbounce offers a drag-and-drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.

It allowed them to create a lot of landing pages quickly, true to their vision.

Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.

The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions

Clone and Edit Your Landing Pages

There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Spencer Clickfunnel vs Leadpages

Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.

Popups and Sticky Bars

Unbounce added sticky bar and popup features to help increase conversions.

Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.

Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. This allows you to deliver interesting content to your audience.

These popup and sticky bar builders basically function the same way as the drag and drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.

A/B Testing, Reports, and Analytics

You may need to try many different designs before you find the perfect landing page design for your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.

You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. So you will need to learn that if you want to fully get the scope of your reports.

Dynamic Text Replacement

Unbounce is a popular choice for PPC marketers. This is the reason why. This tool allows you to generate landing pages that are based on your audience’s search terms.

Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.

Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. You are able to create landing pages that are targeted with pinpoint precision.

Smart Traffic Spencer Clickfunnel vs Leadpages

Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.

Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.

Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.

Unbounce Price

Unbounce offers three plans that customers can choose from to use their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.

All plans also have a common features available to them:

• Smart and classic builder
• Unlimited landing pages
• Unlimited pop ups
• Unlimited sticky bars
• Access to unbounce Apps

Launch ($72 per month)	Optimize($108 per month)	Accelerate ($180 per Month)
Conversions up to 500 Up to 20,000 visitors 1 domain	You can convert up to 1,000 units Up to 30,000 visitors 5 domains 30% more conversions with Smart Traffic	Up to 2,500 conversion Up to 50,000 visitors 10 domains 30% more on

Pros and cons of Unbounce

Pros

• The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
• The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
• WordPress is easy to integrate
• Automated A/B Testing in all plans
• Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
• Templates that are professionally optimized allow for a simple start in creating pages
• You have more options for converting leads with pop ups and sticky bars
• Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Spencer Clickfunnel vs Leadpages

Cons

• Form Builder lacks some key functions
• Split testing is only for pages made within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
• There are limited publishing options. You are only given a limited number of pages.
• Mobile editors need to be optimized.

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Leadpages versus Instapages

Instapages Overview

One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.

This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.

Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.

Instapage Features

Drag and Drop Builder

Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.

You even have complete freedom. It is the only landing-page builder that lets you place elements on top of one another. Even landing pages with no sense can be created.

That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.

Customizable Templates

Instapage also gives you templates available for use. Like most templates, these can be used as starting blocks in creating your landing pages.

In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.

Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.

Instablock

This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.

This will mean that they will need to make a lot more landing pages. This can be tedious and costly in the long-term.

Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. Spencer Clickfunnel vs Leadpages

Instablock templates are available if you need to get an idea of how they work.

Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. All edits and updates to that block will be automatically applied to your published pages.

Responsive Pages

Instapage’s page builders are mobile-friendly. These pages are generated as soon as a landing page is created.

What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.

That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.

Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. Spencer Clickfunnel vs Leadpages

Collaborative Tools

This feature was also designed with Instapage’s core customers in mind.

Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.

This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.

They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.

Instapage Price

Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. However, their 14-day free trial is available for those who are curious about how their service works.

Currently, Instapage has two plans. The Customizable enterprise plan and the Business Plan

Business Plan ($199 per month paid annually)

Enterprise Plan (Custom price based on the services selected)

No Conversion Limits Unlimited domains Server-side A/B testing Real-time visual collaboration Instablocks AMP Pages and Experiences Thor Render Engine Postclick Score AdMap Conversion Analytics Dynamic text replacement SSI Encryption GDPR Compliance Zapier Integration HubSpot Integration

All features included in the Business Tier Salesforce Integration Marketo Integration Editable Global Blocks 1:1 Ad-to-Page Personalization Heatmaps Multi-step Forms Fonts customized SSO Direct Lead-Bypass Audit Logs Bulk Lead Downlaods Guaranteed Uptime-Converting SLA Page Migration Services Dedicated Launch Specialist Implementation of custom features Integrations Custom Conversion Consulting Design Services Customer Success Manager

Instapage Pros and Cons

Pros

• Drag and drop builder is easy to use, but it’s super flexible
• Unlimited Conversion
• There are many professional landing page templates available.
• Good publishing options
• Integrates with most internet marketing services and tools
• Heat mapping, which is built in, is one of the most powerful analytical tools available
• Collaboration tools allows teams to work on landing pages
• Online documentation exists to help for more confusing aspects Spencer Clickfunnel vs Leadpages

Cons

• Higher price makes it not available for most of the market
• Lacks a lot of widgets
• Only custom plans allow for A/B testing
• The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.

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Leadpages Versus Competitor Verdict Spencer Clickfunnel vs Leadpages

Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.

Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.

A buggy one would only cause headaches in the long run.

As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.

The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.

It would be safe right now to say:

Leadpages is a great landing page solution for people looking for affordable options.

With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.

Instapage is a great landing page solution for bigger businesses and enterprises.

Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..

Honorable Mentions

Sumo(SumoMe)

Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Sumo functions more like a widget.

In terms of a landing page builder, there really is nothing to compare it to with landing pages. Its features are still designed to convert leads.

Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.

Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.

ConvertKit

ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.

Let’s examine ConvertKit’s focus on landing pages.

It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.

These landing pages can be customized to reflect your brand but customization is limited to the essentials.

You should only use ConvertKit if your focus is more of an email service provider