Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages can be used to motivate people and turn them into customers or leads. They are a powerful component of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
Best Practices in Making the Best Landing Pages Sumome vs Leadpages
Now we know what landing pages are for. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. However, we can always try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Choose a good illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Make a great copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. This is how it should be viewed. While the headline gets the attention, the copy retains it.
As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.
- Make the lead form visible at first glance
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.
- Get involved
A landing page without a call to action is not a landing page at all. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. You can offer them something related like a cheese cookbook or other relevant items.
Sooner or later, they will see the relevance and cave into your offer.
- Ask only what you really need
You want to gather as much information about your leads as possible. However, asking too much can be very suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.
You want the most relevant data. You want to collect as many relevant data as possible on multiple audiences. To generate leads. Quality can be more important than quantity.
- Remove all navigation
One thing landing pages are known for is the lack of navigation on their sites. This is the right thing to do if you are serious about your offer. Your product and your whole message are at the front and center of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure that your page is accessible on every device.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. Search engine optimization (SEO) is one way to achieve this.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This could be a great way to promote your products.
Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. It can be used with no coding.
Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages pride themselves on their customization. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. Some of these include but are not limited to:
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Landing Page Builder
Without this feature, Leadpages would not exist. This is what users are looking for in landing page builders. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. You can even use the added new timing control to let elements appear after a time delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.
This responsiveness has its limitations. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. It is impossible to change it.
You are therefore out of luck if you need a mobile website that is more personalized.
This reengineering may still require a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.
The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Sumome vs Leadpages
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. After submitting the information, you can choose what happens to your leads. Whether you keep them on the current page or email them a file, it is up to you. Sumome vs Leadpages
The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.
The checkout widget is an important feature to remember. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Note: Checkouts are available to Pro and Advanced Customers only.
A/B Testing and Analytics
Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Sumome vs Leadpages
You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.
Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.
The Leadbox offers many more ways to increase your conversions. This requires trial and error. Pop ups that are too intrusive can frustrate users. Remember to keep the right balance when using pop ups.
Alert bars or notification bars is a novel feature in the Leadpages system. This feature is only available in Leadpages.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. As such, it is another novel tool for generating leads. Sumome vs Leadpages
Leaddigits and Leadlinks
Leadlinks and Leaddigits are two new additions to the Leadpages system. They share some similarities. What differentiates the two is the environment at which they are used in.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. No sign-ups required.
Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. These are good tools to have if you need a different way to reach your target audience.
As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. Paying for more upfront will save you more money in the long run. Sumome vs Leadpages
Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.
|Leadpages Standard ($37/mo, paid annually)
|Leadpages Pro ($79/mo) – Annually
|Leadpages Advanced ($321/mo, paid annually)
Pros and cons of Leadpages
- An affordable price point
- For beginners, it is simple to use
- You can quickly create landing pages with GIves
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans provide unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- Nice selection of widgets for building your landing pages.
- Pop ups and alert bars are innovative ways to convert leads and collect them.
- Mobile version is not possible.
- Additional templates may be more expensive.
- There are very few styling options.
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
Leadpages versus Clickfunnels
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
Click funnels allow you to create a number of landing pages. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
However, to keep things fair, we should only focus on the landing page capabilities of the service. However, we may touch lightly on some of the more advanced features.
So how is Clickfunnels as a landing page creator?
Drag and Drop Editor
Clickfunnels has a drag and drop landing page maker. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Sumome vs Leadpages
The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.
Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.
On the analytics side, ClickFunnels has reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Sumome vs Leadpages
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.
ClickFunnels can be described as affordable. It might seem like $87 seems high for a basic plan. You will be amazed at all the features that come with this $87 plan.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
|Basic Plan (87 USD per month, payable annually)
|Platinum Plan ($247.50 per month if billed annually)
Clickfunnels Pros and Cons
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Hip pages that can be customized and made to order
- Has reliable analytics
- Split testing is possible even with the most basic plans
- Upsells in a click
- Premium Plan too expensive
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing capabilities are just basic
- The landing page builder can be a bit buggy sometimes. Sumome vs Leadpages
Leadpages versus Unbounce
Overview of Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
Unbounce’s main objective is to make marketing more effective. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and edit your Landing Pages
There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Sumome vs Leadpages
Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. Basically, with this feature, you are using your own landing page as a template.
Popups and Sticky Bars
Unbounce added sticky bar and popup features to help increase conversions.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.
A/B Testing, Reports, and Analytics
You may need to try many different designs before you find the perfect landing page design for your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic Text Replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic Sumome vs Leadpages
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Smart Traffic is an example of these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce offers three plans that customers can choose from to use their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
All plans also have a common features available to them:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
|Launch ($72 per Month)
|Optimize($108 per month)
|Accelerate ($180 per month)
Pros and cons of Unbounce
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- Automated A/B Testing in all plans
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Templates that are professionally optimized allow for a simple start in creating pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. Sumome vs Leadpages
- Some key functions are missing from Form Builder
- Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. There are a limit to the number of pages you can publish.
- Mobile editors need to be optimized.
Leadpages versus Instapages
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.
This focus has led them to become the most advanced landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Drag and Drop Builder
The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. Even landing pages with no sense can be created.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. These templates are modern and more contemporary than others.
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Sumome vs Leadpages
Instablock templates are available if you need to get an idea of how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. All edits and updates to that block will be automatically applied to your published pages.
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These are all generated from the moment each landing page is generated.
What is a surprise however is that these mobile landing pages are also customizable. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. Sumome vs Leadpages
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. Comment mode is basically a team member who can comment on a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
If changes have been made, they can notify the members once the issues have been fixed. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
We already discussed that Instapage’s main market are bigger businesses and enterprises. It’s not surprising that they can be more costly. However, their 14-day free trial is available for those who are curious about how their service works.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
|Business Plan ($199 per month paid annually)
|Enterprise Plan (Custom Price Depending on choice of Services Taken)
Instapage Pros & Cons
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation exists to help for more confusing aspects Sumome vs Leadpages
- Higher price makes it not available for most of the market
- We lack a lot of widgets
- A/B testing found only in custom plan
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
Leadpages Versus Competitor Verdict Sumome vs Leadpages
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is a great landing page solution for people looking for affordable options.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Sumo functions more like a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. Its features are still designed to convert leads.
Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. Basically, it functions as a mailing list gatherer.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit is both an email service provider and a landing site builder. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.
Let us clearly examine how ConvertKit focuses on landing pages.
It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
ConvertKit should be used only if you are primarily an email service provider