Landing pages. They are probably among the most visited types of websites on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.

There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.

For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.

The Best Practices for Making the Best Landing Pages Wix Editing Group Drag

We now know what landing pages do. We now need to think about how to create the best landing pages. There is no way to guarantee a landing page that converts 100%. However, we can always try.

• Have your headline focus on benefits.

Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Expect the same browsing habits to your potential leads as you have.

So it is in your best interest to find ways to stop this. One of the best ways to do this is to let them know what it is all about. Headlines are the best way to reach this in the fastest time.

People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.

• Use a great illustration

We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.

The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.

• Write a good copy

To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. This is how it should be viewed. The headline grabs attention, but the copy keeps it.

Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. Finally, a good and compelling copy speaks directly to your visitors. Using “you” and “your” will help you in this instance

• Make the lead form visible at first glance

Landing page designers often make the mistake of placing forms at the bottom or top of their pages. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.

Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.

• Get involved

Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?

The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.

Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”

• Display a relevant offer

A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.

The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.

Sooner or later, they will see the relevance and cave into your offer.

• Only ask what you need

You want to gather as much information about your leads as possible. However, asking too much can be very suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.

Remember, you want to get only the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quality can be more important than quantity.

• Remove all navigation

Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.

As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.

That is not what you want.

Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.

• Make sure your page is available on all devices.

A responsive website means a website that adapts to whatever device is used to browse it. Because of the high volume of mobile traffic, responsiveness is essential for a website.

Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.

• Optimize for Search

Of course, you want your page to be easily searchable. Most of the time, how a product does depends on how accessible it is to search. Search engine optimization (SEO) is one way to achieve this.

SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. Master SEO, and you can find yourself selling more of your product.

• Make sure to include a thank-you page.

Once your leads have submitted a form, you can create a thank you page. However, this page can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.

You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).

You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.

Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.

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Leadpages

Leadpages Overview

Leadpages is a website whose main selling point is to create a landing page.

Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.

Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.

Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.

Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. At every turn, there is a template available for you.

They even have landing page templates that can be used for various types of products and services. Some of these include but are not limited to:

• Photography
• Travel
• Ecommerce
• Real Estate
• Construction Supply

In terms of brand longevity. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.

Leadpages Features

Leadpages Landing Page Creator

Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. Everything else is just extra.

Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.

Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.

To increase engagement, you can add social likes or comments to any page. You can even use the added new timing control to let elements appear after a time delay.

Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.

However, there are limitations to this responsiveness. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. However, there is no way to edit it.

As such, if you want a more customized mobile website, you are out of luck.

That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.

Templates

LeadPages’ page builders have relied heavily on templates. After all, it is where you begin creating your landing pages.

For Leadpages, your landing page creation usually starts with picking a template and modifying it. From there, you can change the text, which images to show, and how they are shown.

The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple

Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.

This service seems to be necessary. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some templates may need some tweaking to be relevant to current trends and times. Wix Editing Group Drag

Widgets

The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.

The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. This is a crucial function that you should get hold of.

The Forms widget is another notable widget in Leadpages. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. The forms widget has multiple uses.

The forms widget lets you integrate the information into your preferred email marketing and webinar services. You can also choose what happens to your leads after they submit the information. It is up to you whether you want them to stay on the same page or send them a file. Wix Editing Group Drag

Another interesting widget is the social-like widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It is interesting in such a way that it can give off a hip vibe to pages. It can even provide surprising sources of analytics.

Lastly, the checkout widget is another important one to cover. This widget allows you to collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.

Not all customers are eligible for checkouts.

A/B Testing and Analytics

On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.

A/B testing might help with that. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.

Leadpages makes it easy for users to perform A/B split tests from their dashboard.

Analytics is another feature that can help you determine how your landing pages are performing. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Wix Editing Group Drag

You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.

Leadbox (Popups)

Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.

The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. You can even tell it to appear whenever the user intends to exit your page.

Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. This requires trial and error. Pop ups that are too intrusive can frustrate users. Remember to keep the right balance when using pop ups.

Alert bars

Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.

It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.

Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. As such, it is another novel tool for generating leads. Wix Editing Group Drag

Leadlinks and Leaddigits

Leadlinks and Leaddigits are two new additions to the Leadpages system. They share some similarities. The environment in which they are used is what distinguishes them.

It acts as an invitation for Leadlinks. It will create an email for you and send it to your subscribers. Once they click the link, they are already signed up on the event. No sign-ups required.

Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.

These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.

Leadpages Price

Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.

Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. Wix Editing Group Drag

Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo, paid annually)	Leadpages Pro ($79/mo, paid annually	Leadpages Advanced ($321/mo, paid annually)
Unlimited pages Unlimited Traffic Unlimited leads Unlimited Pop Ups Unlimited Alert Bars Free Hosting Connect 1 Domain More than 200+ Mobile Responsive Templates 40+ Standard Integrations Facebook and Instagram AdBuilder Tech Support Via Email Weekly Group Coaching	All Features found in Standard plan Online Sales and payments Unlimited A/B Split Testing Email Trigger Links 10 Opt-in Text Campaigns Special Discounts on Par	All features found in standard and pro plan Advanced Integrations 5 sub-accounts free 50 Extra Opt-in Text Campaigns 1-on-1 quick start Call Leadpages Virtual Workshops

Pros and cons of Leadpages

Pros

• An affordable price point
• Easy to use for starters
• GIves you to make landing pages in a short amount of time
• Lots and lots of template (allows you to sort them too)
• Solid integration options
• All plans provide unlimited traffic.
• Built-in and accessible analytics
• Allows you to make easy two-step opt-ins
• Nice selection of widgets for building your landing pages.
• Pop ups and alert bars are innovative ways to convert leads and collect them.

Cons

• Lacks the ability to customize mobile version of your landing pages
• Extra templates can cost extra
• There are very few styling options.
• Builder can be buggy.
• Builder is more difficult to use than other drag and drop builders.
• No enterprise option prices
• A/B Testing is not offered on the standard plan.

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Leadpages versus Clickfunnels

Clickfunnels Overview

Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.

Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.

Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.

Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.

Brunson started the service to help him and his team create sales funnels. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.

Clickfunnels Features

First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.

However, to keep things fair, we should only focus on the landing page capabilities of the service. We may however touch lightly on some of its more sophisticated features

So how is Clickfunnels as a landing page creator?

Drag and Drop Editor

Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Wix Editing Group Drag

The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. You can also add video overlays to your landing page.

Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.

This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.

Templates

Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.

The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.

Analytics and Split Testing

ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. Split testing is easy if you only have one page.

You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.

ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Wix Editing Group Drag

Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. It also has earnings per click, sales count, and much more.

Clickfunnels Price

To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.

ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.

Basic Plan (87 USD per month, payable annually)	Platinum Plan ($247.50 per Month if you bill annually)
20 Funnels 100 pages 20,000 monthly visits Unlimited contacts 1 sub user 3 Custom domains 3 payment gateways Email support FunnelFlix	Unlimited Funnels Unlimited Pages Unlimited Monthly Visits Unlimited Contacts 3 Sub User 9 Custom Domains 9 Payment Gateways Priority Support FunnelFlix Platinum Follow-up Funnels Weekly Hackathons Backpack (affiliate tool)

Clickfunnels Cons and Pros

Pros

• More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
• Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
• Allows you to Share your funnel with other members
• Hip pages that can be customized and made to order
• Are you able to provide reliable analytics
• Split testing even in the basic plans
• Upsells in a click

Cons

• Premium Plan too expensive
• The standard plan does not provide unlimited funnels, pages, and visitors
• Split testing capabilities are just basic
• The landing page builder can be a bit buggy sometimes. Wix Editing Group Drag

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Leadpages versus Unbounce

Unbounce Overview

If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.

The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.

It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).

Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.

Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.

Unbounce is a leader in online marketing today. Unbounce is responsible for nearly a billion internet conversions. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.

Unbounce Features

Drag and Drop Builder

Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. In fact, Unbounce drag and drop builder is the first of its kind on the internet.

Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.

Unbounce’s builder also allows you to use 100+ free templates. These templates can be a great place to start when you are creating your first landing page.

The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.

Clone and edit your Landing Pages

When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Wix Editing Group Drag

Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.

Popups and Sticky Bars

Unbounce added sticky bar and popup features to help increase conversions.

The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.

Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.

These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.

Analytics, Reports, A/B Testing

You may need to try many different designs before you find the perfect landing page design for your website. For landing page builders to be successful, A/B testing should always be an option. Unbounce has made it a point to have the best A/B testing capabilities.

Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. So you will need to learn that if you want to fully get the scope of your reports.

Dynamic Text Replacement

Unbounce is a popular choice for PPC marketers. This is the reason why. This tool will allow you to create landing pages based on the search terms of your audience.

This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.

Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.

Smart Traffic Wix Editing Group Drag

Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Smart Traffic is an example of these efforts.

Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.

Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.

Unbounce Price

Unbounce offers three plans that customers can choose from to use their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.

All plans also have a common features available to them:

• Smart and classic builder
• Unlimitless landing pages
• Unlimited pop ups
• Unlimited sticky bars
• Access to unbounce apps

Launch ($72 per month)	Optimize($108 per month)	Accelerate ($180 per month)
Up to 500 conversions Up to 20,000 visitors 1 domain	Up to 1,000 conversions Up to 30,000 visitors 5 domains 30% more conversions with Smart Traffic	Conversions up to 2,500 Up to 50,000 visitors 10 domains Get 30% More

Unbounce Pros and Cons

Pros

• It is flexible and allows you to design your landing pages in a way that suits you best.
• Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
• WordPress is easy to integrate
• Automated A/B Testing in all plans
• It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
• Templates that are professionally optimized allow for a simple start in creating pages
• Pop ups and sticky bars allow for more interesting ideas on converting leads
• Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Wix Editing Group Drag

Cons

• Some key functions are missing from Form Builder
• Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
• There are limited publishing options. You are only given a limited number of pages.
• Mobile editors must be optimized.

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Leadpages versus Instapages

Instapages Overview

Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.

This focus has led them to become the most advanced landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.

That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. Their plans are therefore geared towards them.

Instapage Features

Drag and Drop Builder

Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.

It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.

That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.

You can customize these templates

Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.

Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.

These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. They are more modern looking than most.

Instablock

This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.

This will mean that they will need to make a lot more landing pages. This can be tedious and costly in the long-term.

Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. This can be used to create blocks that function as widgets. Wix Editing Group Drag

Instablock templates are available if you need to get an idea of how they work.

Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.

Responsive pages

One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These are all generated from the moment each landing page is generated.

What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.

That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.

Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. Wix Editing Group Drag

Collaborative Tools

This feature was also designed with Instapage’s core customers in mind.

Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.

This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. You can tag other members using @mentions.

If changes have been made, they can notify the members once the issues have been fixed. This flag down system makes it easy to see which ones have been modified and which ones need more attention.

Instapage price

Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.

Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan

Business Plan ($199 per month paid annually)

Enterprise Plan (Custom price based on the services selected)

There are no conversion limits Unlimited domains Server-side A/B testing Real-time visual collaboration Instablocks AMP Pages and Experiences Thor Render Engine Postclick Score AdMap Conversion Analytics Dynamic text replacement SSI Encryption GDPR Compliance Zapier Integration HubSpot Integration

All features included in the Business Tier Salesforce Integration Marketo Integration Editable Global Blocks 1:1 Ad-to-Page Personalization Heatmaps Multi-step Forms Custom fonts SSO Direct Lead-Bypass Audit Logs Bulk Lead Downlaods Guaranteed Uptime-Converting SLA Page Migration Services Dedicated Launch Specialist Custom Feature Implementation Custom Integrations Conversion Consulting Design Services Customer Success Manager

Instapage Pros & Cons

Pros

• Drag and drop builder is easy to use, but it’s super flexible
• Unlimited Conversion
• Good number of professional landing page template ready for use
• Publishing options that are good
• Integrates with most internet marketing services and tools
• Built in heat mapping is one of the strongest analytical tool available
• Collaboration tools allows teams to work on landing pages
• Online documentation is available to clarify more complicated aspects Wix Editing Group Drag

Cons

• Higher price makes it not available for most of the market
• Lacks a lot of widgets
• Only custom plans allow for A/B testing
• Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members

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Leadpages Versus Competitor Verdict Wix Editing Group Drag

Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.

Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.

Buggy ones will only lead to headaches over the long-term.

As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.

Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.

It would be safe right now to say:

Leadpages is a great landing page solution for people looking for affordable options.

With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.

Instapage is a great landing page solution for bigger businesses and enterprises.

Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..

Honorable Mentions

Sumo(SumoMe)

Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.

In terms of a landing page builder, there really is nothing to compare it to with landing pages. However, its features are still geared towards converting leads.

Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.

You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.

ConvertKit

ConvertKit is an email service provider first and a landing page builder second. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.

Let’s examine ConvertKit’s focus on landing pages.

First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.

These landing pages can be customized to reflect your brand but customization is limited to the essentials.

You should only use ConvertKit if your focus is more of an email service provider