Wix Lead Capture Form

leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. Life, work, or play, you say it, and somehow, the internet is involved in that activity.

It’s no surprise that online marketers and retailers have started selling their services via the internet. It costs a lot less too. They no longer need to spend a lot of money to get their message across.

However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

It is now much easier to acquire these leads and convert them into customers.

Landing Pages are a crucial tool in the Internet ecosystem.

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Laurie Wang has a YouTube video review for those who like a visual experience. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Wix Lead Capture Form

Landing pages can be described as a type of independent internet page. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.

A call to action is a brief phrase that encourages your visitors to take the desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.

There are many types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.

These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data can include email addresses, names, and other relevant information. Landing pages of this kind are more often used for B2B businesses.

Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.

Like everything else on the internet, Landing Pages have undergone many changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This can sometimes be frustrating and take a lot of effort.

Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. These page builders all share a common feature: the ability to create landing pages without the need for coding.

As such, these websites and/or services allow users to create many landing pages with their own hands. You can do this without having to talk to anyone and in the quiet of the sun.

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LeadPages Overview: What is it About?

Among the countless services and pages that provide a landing page solution is Leadpages. Leadpages is among the more famous names.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.

For templates, LeadPages brag about their 150+ professionally designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages purports to have templates that span multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. You can save any time by helping us.

Leadpages is among the oldest services of its kind on the internet. It was established in 2010 by Clay Collins. During that time, the company was based in Minneapolis in the United States. It was not until the beginning of the new decade that he sold the company.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2 – What Can It Do?

As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. It is expected that Leadpages would have a landing-page builder.

However, what about other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.

Leadpages is a landing page maker and offers the following:

  • Drag and Drop Editing

Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.

  • With a template marketplace, you get 130+ templates for free.

For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

  • Many marketing integrations

You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.

  • Integrations with websites

Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.

  • A/B Testing

A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.

  • Detailled analytics

Without proper analysis, your landing pages would not be performing well. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.

Other than the landing page builder, there are other features. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.

  • Leadlinks

This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

The process starts with using a template, which there are 130+ free ones the service provides. You can also choose from their huge selection of paid templates.

That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Wix Lead Capture Form

On the right side of your screen, you can see a preview for how your page will look. The left sidebar allows you to access some settings. Which include:

  • Widgets
  • Page layout
  • Page styles
  • Tracking page

Within these four options, let’s examine widgets a bit closer..

Widgets

Widgets are the main building blocks of your page. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.

You can use the button widget to:

  • You can customize your button. This includes font and font size, as well as buttons and text colors.
  • Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.

The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Wix Lead Capture Form

We can also look at the Forms Widget.

Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. You have a lot more control. Using the forms widget allows you to:

  • Integrate with webinar or email marketing services
  • Add new fields to the form
  • Choose what to do after a user clicks submit.

You have more options when it comes to what you should do. For this, you have the option to:

  • Keep the user on the same page
  • Send them to another page like a thank you page or a confirmation page
  • Email them a file. This is another way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

It is true that there is still much work required for the checkout widget and many missing features.

Responsive previews

It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.

With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages even allows you to preview how it looks. Wix Lead Capture Form

This preview is for Leadpages only. Mobile-friendly pages cannot be edited. You can’t do much with it.

The only way to edit how your information will look on mobile is to edit how it will look on desktop.

A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing through Leadpages
  • You can publish through your domain that is connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as an HTML Wix Lead Capture Form

The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.

However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.

Bear in mind: You will need a domain and a web host to publish your page as an HTML.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.

Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.

To control how much each variant gets, you can also choose traffic distributions. Wix Lead Capture Form

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.

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Leadbox (Popups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:

  • Plain text
  • As button links
  • As image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Wix Lead Capture Form

These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.

Alert bars

Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. This tool is another one that has just been rolled out.

These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.

Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:

  • Sign ups for an event or webinar
  • Promoting Offers
  • Expanding your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Even analytics can work on how well the site is performing.

Leadlinks

Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.

Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. They just need to click the link and be signed up.

This works well when you need to send an email blast about an event to your existing members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Wix Lead Capture Form

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.

It might be some kind of niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages also offers you three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.

Leadpages Standard ($37/mo, paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo – paid annually)
Unlimited Pages All Standard Features All Pro and Standard Features
Unlimited Traffic Online sales and payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited Pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Hosting is free Special Discounts with Par Leadpages Virtual Workshops
Connect 1 Domain
200+ Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • Easy to find templates through filters
  • This allows you to sort templates according to highest conversion rate. Wix Lead Capture Form
  • Solid integration options
  • Unlimited traffic in all plans
  • Built-in analytics
  • Two-step easy opt-ins
  • A good selection of widgets
  • Alert bars and Pop-ups make for good and refreshing CTA’s on your site

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • Limited styling Options
  • Builder can be clunky and not as flexible as the competitors.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • The Standard Plan does not allow for A/B testing

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Leadpages Last Thoughts

Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

This is the problem. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.

There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.

Some of the most important and crucial features are only available in more advanced plans.

The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Wix Lead Capture Form

The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.

Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.

Leadpages Frequently Asked Questions Wix Lead Capture Form

What sets Leadpages apart from other landing page creators.

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.

How much do Leadpages Cost?

Leadpages cost will depend on the type of plan you want to take.

The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.

What is Leadpages?

Leadpages is a landing page builder that aims to generate leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Leadpages offers a free trial.

Yes, Leadpages offers a 14-day free trial.

Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.

How can I integrate Leadpages into my email marketing tool?

Leadpages can integrate with many email marketing tools.

The way to integrate them would depend on the email service. Check lead pages or the tool’s web page to look for instructions.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. Click on this to finish the process.

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leadpages-vs-competition

Landing pages. They are probably among the most visited types of websites on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.

Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.

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Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.

The Best Practices for Making the Best Landing Pages Wix Lead Capture Form

We now know what landing pages do. Now we need to ponder how to make the best landing page. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. We can still try.

  • Have your headline focus on benefits.

Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.

So it is in your best interest to find ways to stop this. One of the best ways to do this is to let them know what it is all about. Headlines are the best way to reach this in the fastest time.

People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.

  • Choose a good illustration

We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.

In short, the image must represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.

  • Write a good copy

To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. Think of it this way. While the headline gets the attention, the copy retains it.

As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.

  • The lead form should be visible from the first glance.

Landing page designers often make the mistake of placing forms at the bottom or top of their pages. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.

Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.

  • Get involved

Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?

The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.

Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”

  • Show a relevant offer

While a landing page is used to sell a product, it also gathers data on potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. It can be difficult to get data (e.g., name and email addresses) however.

The best way to go about things is to offer or sell something that is relevant to what they are looking for. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.

They will eventually see the value and accept your offer.

  • Only ask what you need

You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.

Remember, you want to get only the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quality can be more important than quantity.

  • All navigation removed

Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your product and your whole message are at the front and center of the page.

As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.

You do not want that.

Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.

  • Make sure your page is available on all devices.

A responsive website is one that adjusts to the device being used to view it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.

If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.

  • Optimize for Search

Your page should be searchable. Most of the time, how a product does depends on how accessible it is to search. Search engine optimization (SEO) is one way to achieve this.

This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.

  • Make sure to include a thank-you page.

Once your leads have submitted a form, you can create a thank you page. However, this page can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.

This part can be used to fulfill your promise (i.e. an instant download button for your offer).

The page can be used to upsell leads and direct them towards more products. This will result in new sales.

Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.

online-shopping-with-friends

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Leadpages

Leadpages Overview

Leadpages is a website that focuses on creating landing pages.

They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. It can be used with no coding.

Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.

Leadpages is one of the most affordable landing page generator services. This is due to its main focus being a small business and less on enterprises or large websites.

Landing pages are also very proud of their customizability. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. At every turn, there is a template available for you.

They even have landing page templates that can be used for various types of products and services. These include, but aren’t limited to:

  • Photography
  • Travel
  • Ecommerce
  • Real Estate
  • Construction Supply

Brand longevity is a key factor. Leadpages has been in business for over a decade. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.

Leadpages Features

Leadpages Landing Page Creator

Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. All other features are just an added bonus.

In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature has become a standard for all services that styles themselves as landing page builders.

Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.

Some newer features include adding social likes and comments to any page to allow for better engagement. You can even use the added new timing control to let elements appear after a time delay.

Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.

This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. The designers may have an idea of what it might look like. It is impossible to change it.

You are therefore out of luck if you need a mobile website that is more personalized.

That said, this reengineering might still need a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.

Templates

LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.

Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. From there, you can change the text, which images to show, and how they are shown.

The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.

If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. These templates can be paid separately, regardless if you have a plan.

And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Wix Lead Capture Form

Widgets

If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.

The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.

The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.

Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. Wix Lead Capture Form

Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.

Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.

Not all customers are eligible for checkouts.

A/B Testing and Analytics

On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.

This might be possible with A/B testing. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.

Leadpages makes it easy for users to perform A/B split tests from their dashboard.

Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Wix Lead Capture Form

You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.

Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.

The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.

The Leadbox offers many more ways to increase your conversions. This requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.

Alert bars

Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.

It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.

Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. As such, it is another novel tool for generating leads. Wix Lead Capture Form

Leaddigits and Leadlinks

Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. What differentiates the two is the environment at which they are used in.

It acts as an invitation for Leadlinks. It will create an email for you and send it to your subscribers. Once they click the link, they are already signed up on the event. There is no sign-up required.

Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.

While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.

Leadpages Price

As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages’ focus is towards individuals rather than bigger businesses.

Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. Wix Lead Capture Form

You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo) – Annually Leadpages Advanced ($321/mo – paid annually)
  • Unlimited Pages
  • Unlimited Traffic
  • Unlimited leads
  • Unlimited Pop Ups
  • Unlimited Alert Bars
  • Free Hosting
  • Connect 1 Domain
  • 200+ Free Mobile Responsive Templates
  • 40+ Standard Integrations
  • Facebook and Instagram AdBuilder
  • Tech Support Via Email
  • Weekly Group Coaching
  • All Features found in Standard plan
  • Online sales and payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt in Text Campaigns
  • Special Discounts with Par
  • All features found in standard and pro plan
  • Advanced integrations
  • 5 sub-accounts free
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 quick start Call
  • Leadpages Virtual Workshops

Pros and cons of Leadpages

Pros

  • An affordable price point
  • Easy to use for starters
  • You can quickly create landing pages with GIves
  • Lots and lots of template (allows you to sort them too)
  • Solid integration options
  • All plans provide unlimited traffic.
  • Built-in and accessible analytics
  • Two-step easy opt-in process
  • Nice selection of widgets for building your landing pages.
  • Alert bars and pop ups make for novel ideas to convert and gather leads.

Cons

  • Lacks the ability to customize mobile version of your landing pages
  • Additional templates may be more expensive.
  • There are very few styling options.
  • Builder can be buggy.
  • Builder is more complicated to use than other drag-and-drop builder.s
  • No enterprise option prices
  • Standard plans do not offer A/B testing.

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Leadpages versus Clickfunnels

Clickfunnels Overview

Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.

Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.

Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.

Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.

Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.

Clickfunnels Features

First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.

To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.

So how is Clickfunnels as a landing page creator?

Drag and Drop Editor

Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Wix Lead Capture Form

The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. If that’s not enough, you can even add Video overlays.

The builder also allows you to set advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.

That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.

Templates

Clickfunnels also has built in templates you can use to easily start making your funnels. These templates are great for creating your funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.

Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.

Split Testing and Analytics

ClickFunnels offers split testing, which allows you to compare which page converts better. You only even need one page to start split testing.

You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.

ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Wix Lead Capture Form

Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.

Clickfunnels Price

To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.

ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.

Basic Plan (87 USD per month, payable annually) Platinum Plan ($247.50 per month if billed annually)
  • 20 Funnels
  • 100 pages
  • 20,000 monthly visits
  • Unlimitted contacts
  • 1 sub user
  • 3 custom domains
  • 3 payment gateways
  • Email support
  • FunnelFlix
  • Unlimited Funnels
  • Unlimited pages
  • Unlimited Monthly Visits
  • Unlimited Contacts
  • 3 Sub User
  • 9 Custom Domains
  • 9 Payment Gateways
  • Priority Support
  • FunnelFlix Platinum
  • Follow-up Funnels
  • Weekly Hackathons
  • Backpack (affiliate tool)

Clickfunnels Cons and Pros

Pros

  • More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
  • Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
  • You can share your funnel with other members
  • Hip pages that can be customized and made to order
  • Are you able to provide reliable analytics
  • Split testing is possible even with the most basic plans
  • One-click upsells

Cons

  • Premium Plan too expensive
  • The standard plan does not provide unlimited funnels, pages, and visitors
  • Split testing is a basic capability
  • Sometimes the landing page builder can be somewhat buggy. Wix Lead Capture Form

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Leadpages versus Unbounce

Unbounce Overview

If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.

Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.

Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.

Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.

Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.

Unbounce is a leader in online marketing today. Unbounce is responsible for nearly a billion internet conversions. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.

Unbounce Features

Drag and Drop Builder

Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. Unbounce Drag and Drop Builder is actually the first such tool on the internet.

It allowed them to create a lot of landing pages quickly, true to their vision.

Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.

Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions

Clone and edit your Landing Pages

There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Wix Lead Capture Form

Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.

Popups and sticky bars

Unbounce added sticky bar and popup features to help increase conversions.

Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.

Pop ups offer new ways to connect with people. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.

The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.

Analytics, Reports, A/B Testing

You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.

You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.

These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.

That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.

Dynamic text replacement

Remember Unbounce being super popular with PPC marketers? This is the reason why. This tool will allow you to create landing pages based on the search terms of your audience.

Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.

Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. You are able to create landing pages that are targeted with pinpoint precision.

Smart Traffic Wix Lead Capture Form

Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.

Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.

Through machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.

Unbounce Price

Unbounce offers three plans that customers can choose from to use their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.

All plans also have a common features available to them:

  • Classic and smart builder
  • Unlimited landing pages
  • Unlimited pop ups
  • Unlimited sticky bars
  • Access to unbounce apps
Launch ($72 per month) Optimize($108 per month) Accelerate ($180 per month)
  • Conversions up to 500
  • Visitors up to 20,000
  • 1 domain
  • You can convert up to 1,000 units
  • Visitors up to 30,000
  • 5 domains
  • 30% more conversions with Smart Traffic
  • Conversions up to 2,500
  • Visitors up to 50,000
  • 10 domains
  • Get 30% More

Pros and cons of Unbounce

Pros

  • It is flexible and allows you to design your landing pages in a way that suits you best.
  • The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
  • WordPress is easy to integrate
  • Automated A/B Testing in all plans
  • It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
  • Professionally optimized templates allows for easy starting line in making pages
  • You have more options for converting leads with pop ups and sticky bars
  • Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Wix Lead Capture Form

Cons

  • Form Builder lacks some key functions
  • Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
  • There are limited publishing options. You are only given a limited number of pages.
  • Mobile editors need to be optimized.

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Leadpages versus Instapages

Instapages Overview

Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.

This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.

That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.

Instapage Features

Drag and Drop Builder

The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.

It even gives you absolute freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. You can even make landing pages that do not make sense at all.

The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.

Customizable Templates

Instapage offers templates that you can also use. Like most templates, these can be used as starting blocks in creating your landing pages.

In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.

These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. They are more modern looking than most.

Instablock

This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.

This means that they will be making a lot of landing pages. This can be tedious and costly in the long-term.

Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Wix Lead Capture Form

There are even instablock templates if you want to have an idea how they work.

Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.

Responsive Pages

Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.

Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.

Analytics and Testing

Since Instapage is serious on giving the most conversion as they promise to their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.

Their heat map is a tool that can be considered an Instapage highlight in analytics. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.

This tool allows users to see whether their call to action placement is efficient. Wix Lead Capture Form

Collaborative Tools

This feature was also designed with Instapage’s core customers in mind.

Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.

This is done with just a click on the specific offending part. Other team members can also pile on the commons or respond with suggestions. You can tag other members using @mentions.

They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.

Instapage Price

We already discussed that Instapage’s main market are bigger businesses and enterprises. As such, it will come to no surprise that their services could be on the more expensive side. However, their 14-day free trial is available for those who are curious about how their service works.

Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan

Business Plan ($199 monthly, payable annually) Enterprise Plan (Custom price based on the services selected)
  • There are no conversion limits
  • Unlimited Domains
  • Server-side A/B Testing
  • Real-time visual collaboration
  • Instablocks
  • AMP Pages and Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic text replacement
  • SSI Encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • All features included in the Business Tier
  • Salesforce Integration
  • Marketo Integration
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Multi-step Forms
  • Fonts customized
  • SSO
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downlaods
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Implementation of custom features
  • Custom Integrations
  • Conversion Consulting
  • Design Services
  • Customer Success Manager

Instapage Pros and Cons

Pros

  • Drag and drop builder is easy to use, but it’s super flexible
  • Unlimited Conversion
  • Good number of professional landing page template ready for use
  • Publishing options that are good
  • Integrates with many internet marketing tools and services
  • Built in heat mapping is one of the strongest analytical tool available
  • Teams can collaborate on landing pages using collaboration tools
  • Online documentation exists to help for more confusing aspects Wix Lead Capture Form

Cons

  • Higher price makes it not available for most of the market
  • We lack a lot of widgets
  • A/B testing found only in custom plan
  • The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.

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Leadpages Versus Competitor Verdict Wix Lead Capture Form

Leadpages is a leading brand in making landing pages. Its price and ease-of-use are the main reasons for this success. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.

Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.

Buggy ones will only lead to headaches over the long-term.

Leadpages is a solid option if they can optimize their builder to match the level of the competition.

Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.

Right now it would be safe to say that:

Leadpages is a great landing page solution for people looking for affordable options.

Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)

Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.

Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..

Honorable Mentions

Sumo(SumoMe)

Sumo, formerly SumoMe, is less of an online website. It is more like a toolkit. Sumo functions more like a widget.

It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.

Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.

Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.

ConvertKit

ConvertKit is both an email service provider and a landing site builder. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.

Let’s examine ConvertKit’s focus on landing pages.

First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.

These landing pages can be customized to reflect your brand but customization is limited to the essentials.

You should only use ConvertKit if your focus is more of an email service provider

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