Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
The Best Practices for Making the Best Landing Pages Workflow Design Is The Process Of
We now know what landing pages do. Now we need to ponder how to make the best landing page. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. We can still try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. This is how it should be viewed. While the headline gets the attention, the copy retains it.
As much as possible, make your copy clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.
- Make the lead form visible at first glance
One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). Without it, you have a useless landing page. To avoid confusion, your CTAs should not be difficult to follow. Here, action verbs are your best friend.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Display a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. It can be difficult to get data (e.g., name and email addresses) however.
Selling or offering something relevant to the customer’s needs is the best way to do business. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Only ask what you need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quantity can be better than quality.
- All navigation removed
Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
That is not what you want.
Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.
- Make sure your page is available on all devices.
A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Your page should be searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. Master SEO, and you can find yourself selling more of your product.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
You can also use it to express your gratitude and promote your products. This could be a great way to promote your products.
Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.
Leadpages generated landing pages are very versatile. They can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. At every turn, there is a template available for you.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Landing Page Builder
Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. Everything else is just extra.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.
However, there are limitations to this responsiveness. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. However, there is no way to edit it.
As such, if you want a more customized mobile website, you are out of luck.
This reengineering may still require a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.
The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Workflow Design Is The Process Of
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. Workflow Design Is The Process Of
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even provide surprising sources of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
Analytics and A/B Testing
Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
A/B testing might help with that. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Workflow Design Is The Process Of
You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox is Leadpages’ version of popups. These popups can be used to increase conversion rates. You can create these lead boxes using the same drag and drop builder as your landing page. Again, there is no coding required.
Leadboxes are unique in that you have the ability to choose how they should be activated. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. You can even tell it to appear whenever the user intends to exit your page.
The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Pop ups should be used in a balanced manner.
Alert bars or notification bars is a novel feature in the Leadpages system. This feature is only available in Leadpages.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. It is a novel tool to generate leads. Workflow Design Is The Process Of
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. What differentiates the two is the environment at which they are used in.
For Leadlinks, it basically acts as an instant invitation. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. There is no sign-up required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. Paying for more upfront will save you more money in the long run. Workflow Design Is The Process Of
Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.
|Leadpages Standard ($37/mo – paid annually)||Leadpages Pro ($79/mo) – Annually||Leadpages Advanced ($321/mo – paid annually)|
Leadpages Pros and Cons
- An affordable price point
- Easy to use for starters
- You can quickly create landing pages with GIves
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in and easily accessible
- Allows you to make easy two-step opt-ins
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
- Lacks the ability to customize mobile version of your landing pages
- Additional templates may be more expensive.
- Limited styling options
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
Leadpages versus Clickfunnels
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is also very user friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.
Click funnels allow you to create a number of landing pages. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.
So how is Clickfunnels as a landing page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is known as the Etison editor. Workflow Design Is The Process Of
The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
That said, this drag and drop can be a bit limited at times. It’s a small price to pay for its simplicity.
Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. You can then see the differences between the pages.
ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Workflow Design Is The Process Of
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. It also has earnings per click, sales count, and much more.
To say that ClickFunnels is affordable is an understatement. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
|Basic Plan (87 USD per month, payable annually)||Platinum Plan ($247.50 per month if billed annually)|
Clickfunnels Cons and Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Supports the Backpack CRM and InfusionSoft.
- Allows you to Share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing even in the basic plans
- One-click upsells
- Premium Plan is too steep of a price
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing is a basic capability
- Sometimes the landing page builder can be somewhat buggy. Workflow Design Is The Process Of
Leadpages versus Unbounce
Overview of Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
Unbounce’s main objective is to make marketing more effective. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce came from a time when “landing page” was nothing but a buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Drag and Drop Builder
Unbounce offers a drag-and-drop builder. It was designed to make landing pages easy without requiring any technical knowledge. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.
Unbounce’s builder also allows you to use 100+ free templates. These templates are a good place to start when creating your first beginner landing page.
Their landing page builder is also very intuitive. The page builder is easy to use and doesn’t have any bugs. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Workflow Design Is The Process Of
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.
Popups and sticky bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Pop ups offer new ways to connect with people. They can be used to provide valuable content that not many can see. This allows you to deliver interesting content to your audience.
These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.
A/B Testing, Reports, and Analytics
You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.
Their A/B testing even works for the pop ups and sticky bars. This will allow you to determine which conversion tools work best for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic text replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool will allow you to create landing pages based on the search terms of your audience.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic Workflow Design Is The Process Of
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Through machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce apps
|Launch ($72 per month)||Optimize($108 per month)||Accelerate ($180 per Month)|
Pros and cons of Unbounce
- It is flexible and allows you to design your landing pages in a way that suits you best.
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Professionally optimized templates allows for easy starting line in making pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is the next big thing in landing pages. Workflow Design Is The Process Of
- Some key functions are missing from Form Builder
- Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
- No unlimited option for publishing pages. You are only given a limited number of pages.
- Mobile editors need to be optimized.
Leadpages versus Instapages
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.
They have grown to be the best landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It is very easy to pick up and anybody can start making a landing page.
You even have complete freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.
You can customize these templates
Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. They are more modern looking than most.
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This will mean that they will need to make a lot more landing pages. This can be tedious and costly in the long-term.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Workflow Design Is The Process Of
There are even instablock templates if you want to have an idea how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. All edits and updates to that block will be automatically applied to your published pages.
Instapage’s page builders are mobile-friendly. These pages are generated as soon as a landing page is created.
What is a surprise however is that these mobile landing pages are also customizable. Though there is only limited customization (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. Workflow Design Is The Process Of
This feature was also designed with Instapage’s core customers in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Other team members can also pile on the commons or respond with suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
We already discussed that Instapage’s main market are bigger businesses and enterprises. It’s not surprising that they can be more costly. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Currently, Instapage has two plans. The Customizable enterprise plan and the Business Plan
|Business Plan ($199 monthly, payable annually)||Enterprise Plan (Custom price based on the services selected)|
Instapage Pros & Cons
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- There are many professional landing page templates available.
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects Workflow Design Is The Process Of
- It is not affordable for the majority of the market because it has a higher price
- We lack a lot of widgets
- A/B testing found only in custom plan
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
Leadpages Versus Competitor Verdict Workflow Design Is The Process Of
Leadpages is a leading brand in making landing pages. Its price and ease-of-use are the main reasons for this success. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their main weakness lies in what they are selling, which is their landing page builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
A buggy one would only cause headaches in the long run.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.
Right now it would be safe to say that:
Leadpages is an affordable landing page solution that people love.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. However, its features are still geared towards converting leads.
Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. Basically, it functions as a mailing list gatherer.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit is both an email service provider and a landing site builder. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let’s examine ConvertKit’s focus on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
You should only use ConvertKit if your focus is more of an email service provider